Data as of Aug 25, 2026 · Based on 1,330 AI responses · Shares cover the last 30 days · See how Parse measures this
Expedia has climbed to become the most frequently recommended platform by AI assistants for hotel deals, overtaking several a aggregators. During this period, Google's own travel tools have also seen a dramatic rise in mentions, increasingly positioned as a powerful first step for price comparison.
Travel Booking Deals Platforms
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 82% | ||
| 2 | 73% | ||
| 3 | 30% | ||
| 4 | The specialist for same-day bookings, offering deep discounts on unsold rooms. | 30% | |
| 5 | 15% | ||
| 6 | 9% | ||
| 7 | 8% | ||
| 8 | 8% | ||
| 9 | 8% | ||
| 10 | 7% | ||
| 11 | 5% | ||
| 12 | 4% | ||
| 13 | 4% | ||
| 14 | 4% | ||
| 15 | 4% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 3% | ||
| 21 | 3% | ||
| 22 | 3% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 52% of analyzed answers.
Climbed from #4 to #1 in overall mentions between October 2025 and March 2026.
Emerged as a top-10 contender after not being cited in October 2025.
Slipped from #3 to #6 in mention rank between October 2025 and March 2026.
“Being one of several booking sites with varying transparency.” → “Being cited as compliant with new FTC rules requiring upfront total pricing.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 75% | 65% | ||
| 73% | 58% | ||
| 45% | 41% | ||
| 42% | 32% | ||
| 16% | 40% |
The two models disagree most about Airbnb (ChatGPT #15, Google #22) and Hilton (ChatGPT #16, Google #10).
Across 1,330 AI responses, Expedia Group is mentioned most, named in 82% of them, followed by Booking Holdings (73%) and Alphabet (30%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,330 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently recommend a mix of major aggregators and booking platforms. Kayak was the top-cited brand early in the window, but by March 2026,
HotelTonight and
Expedia saw higher mention rates. Google AI regularly categorizes its recommendations by type, such as 'Aggregators', 'Direct Booking Sites', and 'Last-Minute Specialists'.
Brands mentioned
AI responses consistently recommend a mix of major aggregators and booking platforms. Kayak was the top-cited brand early in the window, but by March 2026,
HotelTonight and
Expedia saw higher mention rates. Google AI regularly categorizes its recommendations by type, such as 'Aggregators', 'Direct Booking Sites', and 'Last-Minute Specialists'.
and have been the most consistent recommendations for finding cheap global hotels, valued for their large inventories and comparison capabilities. is frequently mentioned as a strong option for travel in Asia. Starting in January 2026, Google's native tools began appearing more prominently in responses as a way to compare prices across many sites.
Brands mentioned
where can I find cheap hotels globally?
Booking.com and
Trivago have been the most consistent recommendations for finding cheap global hotels, valued for their large inventories and comparison capabilities.
Agoda is frequently mentioned as a strong option for travel in Asia. Starting in January 2026, Google's native tools began appearing more prominently in responses as a way to compare prices across many sites.