What does AI recommend for travel guide and tour services?

Tripadvisor remains the most-cited service for travel reviews, but its dominance is being challenged by a surge of specialist operators. In high-stakes niches like mountaineering, brands such as Alpine Ascents International have become AI's go-to recommendations, reflecting a clear shift toward expertise over aggregation.

Which travel guide and tour services brands appear most in AI answers?

Across 2,698 AI responses, Tripadvisor is mentioned most, named in 31% of them, followed by GetYourGuide (17%) and Walks (10%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 2,698 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best travel guide and tour services, according to AI

Data as of Aug 25, 2026 · Based on 2,698 AI responses · See how Parse measures this

Travel Guide and Tour Services

610 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Travel Guide and Tour Services, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	TripadvisorThe top-ranked brand, but its share of voice declined from 27% to 16%.	The top-ranked brand, but its share of voice declined from 27% to 16%.	31%
2	GetYourGuideMaintains a top-3 position as a frequently cited tour booking platform.	Maintains a top-3 position as a frequently cited tour booking platform.	17%
3	Walks		10%
4	Shoreditch Street Art ToursAn unwavering favorite for guided street art tours in London's East End.	An unwavering favorite for guided street art tours in London's East End.	10%
5	The Ten Bells		10%
6	Jack the Ripper Tour		9%
7	ToursByLocalsA significant climber, frequently suggested for hiring private guides in Tokyo.	A significant climber, frequently suggested for hiring private guides in Tokyo.	9%
8	Alpine Ascents InternationalEmerged as a dominant authority for permitted Denali and high-safety Kilimanjaro climbs.	Emerged as a dominant authority for permitted Denali and high-safety Kilimanjaro climbs.	8%
9	Mountain Trip		8%
10	Alternative LDN		8%
11	Alaska Mountaineering School		8%
12	RMI Expeditions		8%
13	American Alpine Institute		7%
14	Bleecker Street Pizza		7%
15	International Mountain Guides		7%
16	Withlocals		7%
17	London Guided Walks		7%
18	GoWithGuide		7%
19	Alphabet		7%
20	Best of France Tours		7%
21	NOLS		6%
22	Mapbox		6%
23	Tokyo Free Guide		5%
24	Fit City Tours		5%
25	OpenStreetMap		5%
26	London with a Local		5%
27	Joe's Pizza		5%
28	NSW Government		5%
29	Free Tours by Foot		4%
30	Secret Food Tours		4%
31	The White Hart		4%
32	Scott's Pizza Tours		4%
33	Sydney Coast Walks		4%
34	Tasty Tours NYC		3%
35	EcoWalks Tours		3%
36	GuruWalk		3%
37	Historic London Tours		3%
38	Big Bus Tours		3%
39	Context Travel		3%
40	Foods of New York Tours		3%
41	London Top Sights Tours		3%
42	My Private Paris		3%
43	SANDEMANs New Europe Tours		2%
44	Local Guide Stars		2%
45	Tokiotours		2%
46	Normandy Private Tours		2%
47	Bagel Bob's		2%
48	Nice Guy Tours		2%
49	Murray's Bagels		2%
50	Mamoun's Falafel		2%
51	Paris & Beyond Tours		2%
52	The Bell		2%
53	Emu Trekkers		2%
54	Normandy Tour From Paris		2%
55	Link Paris		2%
56	Bayeux Shuttle		2%
57	The History Guides		2%
58	Blue Fox Travel		2%
59	Pop Up Bagels		2%
60	Paris Luxury Tours		2%
61	Tokyo Private Tours		2%
62	WalkManly		2%
63	John's of Bleecker Street		2%
64	Dickens London Tours		2%
65	Apollo Bagels		2%
66	Overlord Tour		2%
67	L'Industrie Pizzeria		2%
68	Jorudan		2%
69	Manhattan Food Tours		2%
70	Take Walks		2%
71	London History Tours		2%
72	Unexpected London		1%
73	Bagels On the Square		1%
74	Airbnb		1%
75	The Backstreet Guides		1%
76	Meta		1%
77	Normandy D-Day Tours		1%
78	Klook		1%
79	Molly's Cupcakes		1%
80	Sydney		1%
81	LuxBerri		1%
82	Golden Tours		1%
83	Manhattan Walking Tour		1%
84	BookYourTour		1%
85	Paris City Vision		1%
86	Greenwich Royal Tours		1%
87	Sidewalk Food Tours		1%
88	Evan Evans Tours		1%
89	DBS EXPERIENCE		1%
90	Premium London Tours		1%
91	Street Art London		1%
92	Historic Royal Palaces		1%
93	Navitime		1%
94	Walk My World		1%
95	Gold Beach Company		1%
96	Wonders of London		1%
97	Ess-a-Bagel		1%
98	France Luxury tour		<1%
99	Tokyo Trip		<1%
100	See The Sights Tours		<1%