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BrandsViator

How AI describes Viator

Data as of Sep 3, 2026 · Based on 3,231,973 AI responses across 10,525 prompts · See how Parse measures this

Viator logoViatorviator.com

Parse Score

89.6

#1 of 91 in City Tours and Attraction Tickets

Strength78/ 100
Reach76/ 100
Authority65/ 100
Ownership
Part ofTripadvisor logoTripadvisor
Viator logoViator

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Tone of voice

45% of how AI describes Viator reads positive.

Words AI uses

AI reaches for small-group · excellent · highly-rated when it describes Viator.

Sources

viator.com shapes more of what AI says about Viator than any other source, at 48% of its citations.

tripadvisor.com · facebook.com · reddit.com · youtube.com

AI questions where Viator appears

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The market map

City Tours and Attraction Tickets →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →TripadvisorGetYourGuideBig Bus ToursMagical TripExperienceFirstCircle Line Sigh…The Tour GuyAmigo ToursSuper PotatoTopView Sightsee…Go CityContext TravelGoWithGuideUSA Guided Tours

Where AI ranks Viator

City Tours and Attraction Tickets#1
#2
Travel Planning and Local Experiences#2
#3
#12

+ 7 more markets

  • Excerpts where Viator appeared in the AI's answer

    Google AI Mode · excerpt
    Viator (a TripAdvisor company): Offers the largest global database of local excursions
    ChatGPT Search · excerpt
    Viator is an excellent alternative, particularly if you like comparing many operators or prefer Tripadvisor-backed reviews.
  • Excerpts where Viator appeared in the AI's answer

    Google AI Mode · excerpt
    Viator's "Girona and Costa Brava Small-Group Full-Day Tour" includes hotel pickup
  • Excerpts where Viator appeared in the AI's answer

    Google AI Mode · excerpt
    Viator Akihabara Ultimate Tour : A 4-hour, small-group tour focusing on anime shops and includes a visit to a maid café with a Polaroid photo, which is often a highlight for teens.
    Google AI Mode · excerpt
    Viator's Akihabara Geek Culture Tour: Often featuring local guides who are experts in pop culture
  • Excerpts where Viator appeared in the AI's answer

    Google AI Mode · excerpt
    Viator (Tripadvisor): Offers various "Private Shopping Tours" and "Cairo Night Tour" options specifically for Khan el-Khalili, where guides help with negotiations.
    ChatGPT Search · excerpt
    Viator-style private tours (often labeled “Khan el-Khalili shopping tour”)
  • Excerpts where Viator appeared in the AI's answer

    ChatGPT Search · excerpt
    Viator — useful for comparing reviews, dates, and cancellation policies.
+29 more prompts·Monitor Viator