Data as of Aug 25, 2026 · Based on 951 AI responses · See how Parse measures this
Men's Golf and Casual Wear
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
Nike| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Nike#1 brand, consistently recommended for Dri-FIT golf polos and classic hoodies. | #1 brand, consistently recommended for Dri-FIT golf polos and classic hoodies. | 49% |
| 2 |  Champion | 26% | |
| 3 |  Fear of GodSurged from #8 to #2 with its popular Essentials streetwear hoodies. | Surged from #8 to #2 with its popular Essentials streetwear hoodies. | 24% |
| 4 |  Reigning ChampA premium option for essential hoodies, known for superior construction and fit. | A premium option for essential hoodies, known for superior construction and fit. | 24% |
| 5 |  Titleist | 22% | |
| 6 |  Lululemon | 22% | |
| 7 |  Comfrt | 21% | |
| 8 |  Dick's Sporting GoodsA fast-rising retailer, jumping from #38 to #3 for golf apparel. | A fast-rising retailer, jumping from #38 to #3 for golf apparel. | 19% |
| 9 |  Callaway GolfA staple brand for performance golf polos and high-quality golf hats. | A staple brand for performance golf polos and high-quality golf hats. | 19% |
| 10 |  Uniqlo | 18% | |
| 11 | 18% | ||
| 12 |  Abercrombie & Fitch | 17% | |
| 13 |  TravisMathewA key gainer, praised for its stylish, modern golf lifestyle apparel. | A key gainer, praised for its stylish, modern golf lifestyle apparel. | 17% |
| 14 |  CarharttPraised for durable, rugged, workwear-style hoodies that last. | Praised for durable, rugged, workwear-style hoodies that last. | 17% |
| 15 |  adidas | 16% | |
| 16 |  American Eagle | 15% | |
| 17 |  PGA Tour SuperstoreA frequently mentioned one-stop shop for a wide variety of golf brands. | A frequently mentioned one-stop shop for a wide variety of golf brands. | 14% |
| 18 |  Good Good Golf | 14% | |
| 19 | 13% | ||
| 20 |  American Giant | 13% | |
| 21 |  Ping | 11% | |
| 22 |  Sunday Swagger | 10% | |
| 23 |  The Oodie | 9% | |
| 24 |  Catalonia | 9% | |
| 25 |  Puma | 9% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 30% of analyzed answers.
Moved from #8 to #2 in mentions between Oct and Mar.
“A brand known for 'Essentials' hoodies.” → “Specifically framed for its modern, boxy, heavyweight streetwear fit.”
Climbed from #38 to #3 in rank between Oct and Mar.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Titleist | 29% | 31% | |
| Nike | 29% | 10% | |
| Fear of God Essentials | 28% | 25% | |
| Champion | 23% | 24% | |
| Callaway Golf | 25% | 21% |
The two models disagree most about Nike (ChatGPT #1, Google #17) and Big Blanket Co. (ChatGPT #24, Google #11).
Nike continues to dominate AI recommendations for men's apparel, holding its #1 rank across casual and golf wear. Meanwhile, streetwear brand Fear of God has surged to the #2 spot, and major retailers like Dick's Sporting Goods are increasingly cited as top destinations for golf apparel.
Across 951 AI responses, Nike is mentioned most, named in 49% of them, followed by Champion (26%) and Fear of God (24%).
Parse measures each brand's mention rate — the share of answers naming it — across 951 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Fear of GodReigning ChampEarly responses in Nov recommend a mix of casual brands like 
Brands mentioned
Fear of GodReigning ChampI'm looking for essential hoodies. What brand has the best quality and fit?
Early responses in Nov recommend a mix of casual brands like
CarharttReigning ChampRecommendations for quality hoodies consistently feature rugged, durable brands like
Fear of GodBrands mentioned
CarharttReigning ChampWhere are you guys buying quality hoodies these days?
Recommendations for quality hoodies consistently feature rugged, durable brands like
