Data as of Aug 25, 2026 · Based on 710 AI responses · See how Parse measures this
To-Do List Apps
Parse
https://parse.gl
Apple has become the top-cited brand for to-do list apps that avoid subscriptions, displacing long-standing free options from and . This reflects a broader shift in AI responses, which now prioritize platform-native and privacy-focused tools over incumbent cross-platform apps.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 83% | ||
| 2 | Cited for its powerful free tier, but mentions have declined over time. | 77% | |
| 3 | 76% | ||
| 4 | 61% | ||
| 5 | 60% | ||
| 6 | 45% | ||
| 7 | 34% | ||
| 8 | 34% | ||
| 9 | 34% | ||
| 10 | 33% | ||
| 11 | 30% | ||
| 12 | 16% | ||
| 13 | 15% | ||
| 14 | 15% | ||
| 15 | 13% | ||
| 16 | 11% | ||
| 17 | 10% | ||
| 18 | 9% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 4% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
zapier.com is the page AI reaches for most here, cited in 65% of analyzed answers.
Fell from rank #4 to #12 between November 2025 and March 2026.
Apple's mention rank rose from #11 in November 2025 to #1 by March 2026.
The brand climbed from rank #17 to #6 between November 2025 and March 2026.
Dropped from the #2 overall rank in November 2025 to #4 by March 2026.
“Primarily focused on Google Tasks as a standalone app.” → “Framed more broadly as an ecosystem including both Google Tasks and Google Keep.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 92% | 89% | ||
| 65% | 89% | ||
| 79% | 89% | ||
| 75% | 83% | ||
| 42% | 64% |
The two models disagree most about Apple (ChatGPT #11, Google #18) and ClickUp (ChatGPT #9, Google #14).
Apple has become the top-cited brand for to-do list apps that avoid subscriptions, displacing long-standing free options from Microsoft and Google. This reflects a broader shift in AI responses, which now prioritize platform-native and privacy-focused tools over incumbent cross-platform apps.
Across 710 AI responses, Todoist is mentioned most, named in 83% of them, followed by TickTick (77%) and Microsoft (76%).
Parse measures each brand's mention rate — the share of answers naming it — across 710 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI answers initially centered on Microsoft To Do and
Google Tasks. Since January 2026, ChatGPT in particular has shifted to recommending more niche, open-source, and truly offline apps like
Tasks.org, while
Google AI Overviews continues to favor the major free platforms.
Brands mentioned
Microsoft 365I need a to-do list app that works offline and does not require a subscription.
AI answers initially centered on Microsoft To Do and
Google Tasks. Since January 2026, ChatGPT in particular has shifted to recommending more niche, open-source, and truly offline apps like
Tasks.org, while AI Overviews continues to favor the major free platforms.
Brands mentioned
I need a to-do list app that has a one-time fee and does not use a subscription model.
Things by Culturedcode is the dominant and consistent recommendation for this prompt across all observed models and months. Other apps with perpetual licenses like OmniFocus are occasionally mentioned, but
Things remains the primary answer, especially for users within the
Apple ecosystem.