What does AI recommend for outdoor hiking & camping gear?

REI Co-op remains the dominant brand recommended by AI assistants for outdoor hiking and camping gear. However, Patagonia has seen a significant rise in mentions, climbing from eighth to third place overall and particularly dominating recommendations for convertible pants and fanny packs since late 2025.

Which outdoor hiking & camping gear brands appear most in AI answers?

Across 1,940 AI responses, REI Co-op is mentioned most, named in 53% of them, followed by Osprey (32%) and Cascade Designs (25%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 1,940 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best outdoor hiking & camping gear, according to AI

Data as of Aug 25, 2026 · Based on 1,940 AI responses · See how Parse measures this

Outdoor Hiking & Camping Gear

358 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Outdoor Hiking & Camping Gear, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	REI Co-opAI's top recommendation, frequently cited for its well-regarded house brand gear.	AI's top recommendation, frequently cited for its well-regarded house brand gear.	53%
2	OspreyThe go-to brand for hiking backpacks and daypacks, praised for comfort.	The go-to brand for hiking backpacks and daypacks, praised for comfort.	32%
3	Cascade Designs		25%
4	Black Diamond EquipmentA leading choice for trekking poles, often cited for its Distance series.	A leading choice for trekking poles, often cited for its Distance series.	21%
5	PatagoniaRapidly gaining mentions for apparel and accessories like fanny packs and pants.	Rapidly gaining mentions for apparel and accessories like fanny packs and pants.	21%
6	Columbia SportswearA top budget pick for convertible hiking pants with UPF 50 protection.	A top budget pick for convertible hiking pants with UPF 50 protection.	16%
7	Samsonite		16%
8	Tubbs Snowshoes		14%
9	Hyperlite Mountain Gear		13%
10	Outdoor ResearchIncreasingly mentioned for technical apparel, especially its Ferrosi convertible pants.	Increasingly mentioned for technical apparel, especially its Ferrosi convertible pants.	12%
11	Leki		12%
12	TSL Outdoor		12%
13	The North Face		10%
14	Atlas Snowshoe		10%
15	KÜHLConsistently recommended for durable and rugged convertible hiking pants.	Consistently recommended for durable and rugged convertible hiking pants.	10%
16	Cascade Mountain Tech		10%
17	Deuter		10%
18	GregoryA frequently cited backpack brand, especially for larger, multi-day packs.	A frequently cited backpack brand, especially for larger, multi-day packs.	9%
19	Dick's Sporting Goods		8%
20	Retrospec		8%
21	Granite Gear		7%
22	Gossamer Gear		7%
23	CotopaxiA top contender for fanny packs and sling bags, noted for style.	A top contender for fanny packs and sling bags, noted for style.	6%
24	Backcountry		6%
25	L.L.Bean		6%
26	Mystery Ranch		5%
27	Arc'teryx		5%
28	ULA Equipment		4%
29	Forclaz		4%
30	Fjällräven		4%
31	Crescent Moon		4%
32	Trekology		4%
33	OutdoorGearLab		4%
34	Sea to Summit		4%
35	TETON Sports		4%
36	Ozark Trail		3%
37	Salomon		3%
38	Mountain Hardwear		3%
39	Durston		3%
40	Marmot		3%
41	Black Diamond		3%
42	Bass Pro Shops		3%
43	Decathlon		2%
44	Walmart		2%
45	Montem		2%
46	Zpacks		2%
47	Northern Lites		2%
48	Eddie Bauer		2%
49	Outdoor Vitals		2%
50	Komperdell		2%
51	Merrell		2%
52	Simond		2%
53	Paria Outdoor Products		2%
54	CleverHiker		2%
55	Cabela's		2%
56	Switchback Travel		2%
57	KEEN		2%
58	NEMO Equipment		2%
59	Primus		2%
60	Lowe Alpine		1%
61	Rab		1%
62	Backpacker		1%
63	Scheels		1%
64	Mountainsmith		1%
65	Outdoor Voices		1%
66	Sierra Trading Post		1%
67	Johnson Outdoors		1%
68	REIGEAR		1%
69	Kelty		<1%
70	CamelBak		<1%
71	Free Country		<1%
72	GearJunkie		<1%
73	Target		<1%
74	All In Motion		<1%
75	Timberland		<1%
76	BOA Fit System		<1%
77	Craghoppers		<1%
78	YETI		<1%
79	Atlas		<1%
80	Foxelli		<1%
81	GETORIUM		<1%
82	Exped		<1%
83	Mountain Warehouse		<1%
84	Pingora		<1%
85	TSL		<1%
86	Newell Brands		<1%
87	Nortiv8		<1%
88	Northside USA		<1%
89	Fizan		<1%
90	SOTO Outdoors		<1%
91	Outdoor Products		<1%
92	Coleman		<1%
93	Camp Chef		<1%
94	Mammut		<1%
95	Expedition Outdoors		<1%
96	InWild		<1%
97	Outdoor Life		<1%
98	Katadyn Group		<1%
99	TrailBuddy		<1%
100	Topo Designs		<1%