Retirement Planning & Account Tools | Parse

Retirement Planning & Account Tools in AI answers

Data as of Oct 14, 2026Based on 87 AI responsesReviewed by Dimitry Apollonsky

AI summary

Fidelity Investments holds a clear lead, frequently recommended for low-cost educator retirement plans and broad index funds. When employers need a 401(k) platform that automatically syncs with payroll, Human Interest is the usual answer.

Most-mentioned brands

Rank and Mentioned in · since Jul 6

#	Brand	Recommended for	Mentioned in
1	Fidelity Investments 62% low-cost educator accounts with broad index fund selections	low-cost educator accounts with broad index fund selections	62%
2	Human Interest 45% 401(k) plans featuring automated syncing across hundreds of payroll providers	401(k) plans featuring automated syncing across hundreds of payroll providers	45%
3	Guideline 37% automated payroll contributions and compliance testing paired with Gusto	automated payroll contributions and compliance testing paired with Gusto	37%
4	Vestwell 33% connected 401(k) plans with widespread payroll software integrations	connected 401(k) plans with widespread payroll software integrations	33%
5	Gusto 23% deeply integrated retirement deductions managed directly inside payroll	deeply integrated retirement deductions managed directly inside payroll	23%
6	Betterment for BusinessBetterment product line 22% automated employee contributions syncing across hundreds of payroll systems	automated employee contributions syncing across hundreds of payroll systems	22%
7	ADP 21% built-in retirement plan administration tied to native payroll	built-in retirement plan administration tied to native payroll	21%
8	Aspire Financial ServicesAspire product line 21% low-cost non-advisor access to external mutual funds	low-cost non-advisor access to external mutual funds	21%
9	ForUsAll 21% automated payroll integrations updating contributions, deferrals, and eligibility	automated payroll integrations updating contributions, deferrals, and eligibility	21%
10	Vanguard Investments Canada 18%		18%
11	TIAA 18%		18%
12	T. Rowe Price 17%		17%
13	Paychex 15%		15%
14	MyUbiquity 13%		13%
15	Paylocity 11%		11%
16	CalSTRS Pension2CalSTRS product line 10%		10%
17	Equitable 9%		9%
18	Corebridge Financial 8%		8%
19	New York State Deferred Compensation Plan 8%		8%
20	QuickBooks Online PayrollIntuit product line 8%		8%
21	Betterment 7%		7%
22	QuickBooksIntuit product line 7%		7%
23	Employee Fiduciary 7%		7%
24	Rippling PayrollRippling product line 7%		7%
25	Empower · dmatter.com 6%		6%
26	Voya Financial 6%		6%
27	Horace Mann 6%		6%
28	Rippling 6%		6%
29	Paychex FlexPaychex product line 6%		6%
30	Charles Schwab 5%		5%
31	MissionSquare Retirement 5%		5%
32	Equitable Holdings 5%		5%
33	403bwise 3%		3%
34	Massachusetts Teachers Association 3%		3%
35	Lincoln Investment 3%		3%
36	ADP Retirement ServicesADP product line 3%		3%
37	AXA 3%		3%
38	Netchex 3%		3%
39	ShareBuilder 401k 3%		3%
40	MetLife 3%		3%
41	Patriot Software 3%		3%
42	Justworks 3%		3%
43	Vanguard 2%		2%
44	Aspire 2%		2%
45	Empower · empower.com 2%		2%
46	Washington State Deferred Compensation Program (DCP)Washington State product line 2%		2%
47	Gusto 401(k)2%		2%
48	403bCompare 2%		2%
49	Transamerica 2%		2%
50	AIG 2%		2%
51	Ascensus 2%		2%
52	BambooHR 2%		2%
53	ADP Workforce NowADP product line 2%		2%
54	Smart Sync 2%		2%
55	UKG 2%		2%
56	Workday 2%		2%
57	DOL Retirement Savings Lost & FoundUnited States Department of Labor product line 1%		1%
58	Nationwide ProAccount 1%		1%
59	Empower Retirement PlannerEmpower product line 1%		1%
60	Pension Benefit Guaranty Corporation 1%		1%
61	Social Security Benefit CalculatorFidelity Investments product line 1%		1%
62	Boldin Advisors 1%		1%
63	Login.gov 1%		1%
64	National Education Association 1%		1%
65	American Fidelity 1%		1%
66	CalSTRS 1%		1%
67	Social Security Administration 1%		1%
68	Internal Revenue Service 1%		1%
69	Ohio Deferred Compensation (Ohio457)1%		1%
70	Lincoln Financial Group 1%		1%
71	Massachusetts Deferred Compensation SMART Plan 1%		1%
72	Security Benefit 1%		1%
73	Charles Schwab Retirement CalculatorCharles Schwab product line 1%		1%
74	Wisconsin Deferred Compensation ProgramEmpower product line 1%		1%
75	Betterment Retirement PlannerBetterment product line 1%		1%
76	WEA Member Benefits 1%		1%
77	NerdWallet 1%		1%
78	RUN Powered by ADPADP product line 1%		1%
79	Deel 1%		1%
80	PayKonnect 1%		1%
81	Square PayrollSquare product line 1%		1%
82	401GO 1%		1%
83	RUNOutside product line 1%		1%
84	OnPay 1%		1%
85	TriNet 1%		1%

Recommendations by AI engine

ChatGPT SearchGoogle AI Mode

Widest split: Aspire Financial Services, 9% on ChatGPT Search and 33% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Fidelity Investments	61%	63%
Human Interest	43%	47%
Guideline	34%	40%
Vestwell	43%	23%
Gusto	25%	21%
Betterment for Business	27%	16%
ADP	11%	30%
Aspire Financial Services	9%	33%
ForUsAll	11%	30%
Vanguard Investments Canada	14%	23%

Retirement Planning & Account Tools in AI answers

Most-mentioned brands

Latest insights

Recommendations by AI engine

Questions and answers

Sources AI cites5

See where your brand stands in this ranking

Questions and answers

See where your brand stands in this ranking