Best consumer decision support tools, according to AI

Data as of Aug 25, 2026 · Based on 679 AI responses · Shares cover the last 30 days · See how Parse measures this

The U.S. Department of Housing and Urban Development (HUD) remains the top-cited brand for home buying guidance from AI assistants. The most notable trend is a shift towards greater specificity, with assistants increasingly citing specific government-backed loan programs like FHA and VA Home Loans alongside the major credit bureaus.

Consumer Decision Support Tools

283 brands

ParseChatGPT + Google AI

Parse

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Measured across ChatGPT & Google AI

Best Consumer Decision Support Tools, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	U.S. Department of Housing and Urban DevelopmentThe top-cited government resource for Homebuyer qualifications and loan information.	The top-cited government resource for Homebuyer qualifications and loan information.	7%
2	NerdWalletFrequently cited for tiny house buying guides and financial planning tips.	Frequently cited for tiny house buying guides and financial planning tips.	6%
3	Rocket MortgageA popular commercial lender cited for checklists and mortgage pre-approval.	A popular commercial lender cited for checklists and mortgage pre-approval.	6%
4	Best Friends Animal Society		5%
5	Windermere Veterinary Services		4%
6	Green Hill Humane Society		4%
7	Napa Humane		4%
8	Verywell Mind		4%
9	Reddit		4%
10	State of California		4%
11	iHeartMedia		4%
12	Bankrate		4%
13	ASPCA		3%
14	News Corp		3%
15	American Kennel Club		3%
16	Travelers		3%
17	ExperianOne of three major credit bureaus for checking personal credit scores.	One of three major credit bureaus for checking personal credit scores.	3%
18	Sleepy Hollow Animal Hospital		3%
19	One Health Commission		3%
20	U.S. Department of Veterans AffairsA primary resource for home loans available to eligible veterans.	A primary resource for home loans available to eligible veterans.	3%
21	Annual Credit ReportRecommended as the official source for obtaining free credit reports.	Recommended as the official source for obtaining free credit reports.	2%
22	The Mortgage Reports		2%
23	Humane Society of Huron Valley		2%
24	United States Department of Agriculture (USDA)Consistently mentioned for its home loan programs in eligible rural areas.	Consistently mentioned for its home loan programs in eligible rural areas.	2%
25	Investopedia		2%
26	Homesite		2%
27	Firefighters Community Credit Union		2%
28	HelpGuide		2%
29	Neighborly Brands		2%
30	Pennsylvania Association of REALTORS (PARealtors)		2%
31	Small Animal Clinic		2%
32	Kittel Family Veterinary Practice		2%
33	Vee's Pet Care		2%
34	National Association of REALTORS®		2%
35	South Dakota Housing Development Authority		2%
36	JPMorgan Chase		2%
37	Space Coast Credit Union		2%
38	Contour Mortgage		2%
39	Better Homes & Gardens		2%
40	Alphabet		2%
41	Rate		2%
42	Animal Humane Society		2%
43	VCA Animal Hospitals		2%
44	RPets		1%
45	Equifax		1%
46	TransUnion		1%
47	Michigan Schools & Government Credit Union (MSGCU)		1%
48	Waterford Bank, N.A.		1%
49	BetterPet		1%
50	Forbes		1%
51	HGTV		1%
52	FOUR PAWS International		1%
53	Consumer Financial Protection Bureau		1%
54	Holland Lake Vet		1%
55	Iams		1%
56	Charles Schwab		1%
57	Nestlé		1%
58	PetGuide		1%
59	Houston Association of REALTORS (HAR)		1%
60	Pets Best		1%
61	Animal Care Centers of Smyrna		1%
62	American Veterinary Medical Association		1%
63	American Home Shield		1%
64	PetTech Sensei		1%
65	OwnUp		<1%
66	Ramsey Solutions		<1%
67	Achieve Financial Credit Union		<1%
68	RE/MAX		<1%
69	Reddit Agency Partner Directory		<1%
70	Redfin		<1%
71	Brawley Animal Hospital		<1%
72	Twin Cities Habitat for Humanity		<1%
73	Adirondack Veterinary Service		<1%
74	PDSA		<1%
75	LendingTree		<1%
76	Urbana Veterinary Clinic		<1%
77	Navy Federal Credit Union		<1%
78	MIDFLORIDA Credit Union		<1%
79	Alabama Housing Finance Authority		<1%
80	Humane World		<1%
81	Hill's Pet		<1%
82	Roundwood Vets		<1%
83	Personal Trainer Authority		<1%
84	The Sun		<1%
85	UFCU		<1%
86	West Ridge Veterinary Practice		<1%
87	Bank of America		<1%
88	Capital Bank MD		<1%
89	CHS Steuben County		<1%
90	Powder Springs Veterinary Clinic		<1%
91	Sykesville Veterinary Clinic		<1%
92	Adolphson Real Estate		<1%
93	Willow Glen Pet Hospital		<1%
94	My First Bank		<1%
95	Your Pets Daily		<1%
96	EstatePlansPlus		<1%
97	Homebuyer		<1%
98	Temecula Valley Animal Hospital		<1%
99	Quora		<1%
100	Prestige Team Homes		<1%

and 75 more brands in this ranking

Who wins on each AI

The same market, seen by two models.

ChatGPT SearchGoogle AI Mode

Mention rate on each AI platform, by brand
Brand	ChatGPT Search	Google AI Mode
Consumer Financial Protection Bureau	9%	0%
Equifax	0%	5%
Experian	2%	5%
Federal Housing Administration (FHA)	7%	0%
U.S. Department of Housing and Urban Development	7%	0%

Sources AI cited

bestfriends.org is the page AI reaches for most here, cited in 35% of analyzed answers.

Best consumer decision support tools, according to AI

Best consumer decision support tools, according to AI

What shifted

How AI answersHow AI answers questions in Consumer Decision Support Tools

Other markets

Vehicle Rental and Sharing Services

Frequently asked questions

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