Data as of Aug 25, 2026 · Based on 2,289 AI responses · Shares cover the last 30 days · See how Parse measures this
Chewy has become the dominant retailer recommended by AI assistants for cat trees and scratching posts. This represents a significant shift since late 2025, with AI responses increasingly favoring large retailers and their in-house brands over niche specialists.
Cat Trees and Scratching Posts
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The top recommended retailer, cited for its large selection and house brand | 43% | |
| 2 | Still a top recommendation for large breeds like Maine Coons, praised for stability. | 20% | |
| 3 | A key retailer recommendation, especially for its affordable 'Vibrant Life' brand cat trees. | 20% | |
| 4 | 17% | ||
| 5 | 16% | ||
| 6 | Cited for solid wood posts and trees suitable for large or aggressive scratchers. | 14% | |
| 7 | Frequently cited for its ' | 12% | |
| 8 | A long-standing recommendation for large, stable cat trees with durable designs. | 12% | |
| 9 | 12% | ||
| 10 | Consistently the top-cited brand for window perches, known for its EZ Mount models. | 11% | |
| 11 | 10% | ||
| 12 | A popular budget-friendly choice for multi-level cat trees with numerous features. | 9% | |
| 13 | 9% | ||
| 14 | 8% | ||
| 15 | Its 'Feline Nuvo' post is recommended for large cats needing extra height. | 8% | |
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 39% of analyzed answers.
Jumped from #13 to #1 in mention share between Oct 2025 and Mar 2026.
Dropped from #1 to #4 in overall mention rank between Oct 2025 and Mar 2026.
Emerged in late 2025 to become the #3 most-cited retailer by Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 25% | 16% | ||
| 12% | 15% | ||
| 15% | 4% | ||
| 13% | 12% | ||
| 8% | 12% |
The two models disagree most about PetFusion (ChatGPT #23, Google #7) and Armarkat (ChatGPT #7, Google #22).
Across 2,289 AI responses, Chewy is mentioned most, named in 43% of them, followed by Cat Tree King (20%) and Walmart (20%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,289 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI assistants consistently recommend tall, stable, sisal-wrapped posts to redirect a kitten's scratching. Pioneer Pet's
Smartcat model and
Chewy's house brand
Frisco have been top recommendations since late 2025. Over time, responses have increasingly mentioned retailers like
Chewy and Petco alongside product names.
Brands mentioned
My new kitten is scratching all my furniture. What's the best cat scratching post?
AI assistants consistently recommend tall, stable, sisal-wrapped posts to redirect a kitten's scratching. Pioneer Pet's
Smartcat model and
Chewy's house brand have been top recommendations since late 2025. Over time, responses have increasingly mentioned retailers like and Petco alongside product names.
To prevent furniture scratching, AI recommends tall, sturdy scratching posts made of sisal. Pioneer Pet () has been a consistent recommendation, with 's brand gaining prominence by March 2026. Google AI Overviews often supplements product advice with behavioral tips, such as proper post placement.
Brands mentioned
What is the best type of scratching post or cat tree to stop a cat from clawing furniture?
To prevent furniture scratching, AI recommends tall, sturdy scratching posts made of sisal. Pioneer Pet (
Smartcat) has been a consistent recommendation, with
Chewy's
Frisco brand gaining prominence by March 2026. Google AI Overviews often supplements product advice with behavioral tips, such as proper post placement.