Data as of Aug 25, 2026 · Based on 336 AI responses · Shares cover the last 30 days · See how Parse measures this
Insurance and Estate Planning Services
Parse
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Freewill leads, named in 23% of answers, ahead of at 20% and at 19%.
Freewill has become the top-cited brand for estate planning services, frequently recommended for creating legal documents like a power of attorney. This rise coincides with a significant drop in mentions for major insurance carriers like
Progressive, which fell from its top-ranked position in late 2025.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Now leads for power of attorney and other free estate planning tools. | 23% | |
| 2 | Gained prominence as a key resource for creating power of attorney forms. | 20% | |
| 3 | Frequently recommended for creating legal documents, often alongside | 19% | |
| 4 | 8% | ||
| 5 | 7% | ||
| 6 | 6% | ||
| 7 | 5% | ||
| 8 | 4% | ||
| 9 | 4% | ||
| 10 | 4% | ||
| 11 | 4% | ||
| 12 | 4% | ||
| 13 | 4% | ||
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 3% | ||
| 19 | 3% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
legalzoom.com is the page AI reaches for most here, cited in 43% of analyzed answers.
Rose from #7 to #1 in overall mentions between December 2025 and February 2026.
Emerged as a top-five brand by February 2026, up from #14 in December 2025.
Dropped from the #1 cited brand in December 2025 to #7 by February 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 0% | 33% | ||
| CCleo | 5% | 0% | |
| 0% | 19% | ||
| 5% | 0% | ||
| 0% | 10% |
Across 336 AI responses, Freewill is mentioned most, named in 23% of them, followed by LawDepot (20%) and LegalZoom (19%).
Parse measures each brand's mention rate — the share of answers naming it — across 336 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses initially cited a mix of carriers like Travelers and informational sites like NerdWallet. In December 2025,
Progressive became a dominant recommendation, but its visibility waned by February 2026, with answers shifting to advise consulting official bodies like the NAIC.
Brands mentioned
How do I choose the right homeowners or renters insurance?
AI responses initially cited a mix of carriers like Travelers and informational sites like NerdWallet. In December 2025,
Progressive became a dominant recommendation, but its visibility waned by February 2026, with answers shifting to advise consulting official bodies like the NAIC.
Answers consistently recommend online legal service providers for creating a Power of Attorney. While LegalZoom was a prominent choice in late 2025, and gained significant traction by early 2026, often cited together as primary DIY options.
How do I create a financial power of attorney for myself in case of an emergency?
Answers consistently recommend online legal service providers for creating a Power of Attorney. While LegalZoom was a prominent choice in late 2025,
Freewill and
LawDepot gained significant traction by early 2026, often cited together as primary DIY options.