Livestorm holds a wide lead for connecting webinar sessions with CRM and marketing automation systems. For pre-recorded events and syncing attendees to email lists, Demio is the usual answer.
LivestormChatGPT Search61%Google AI Mode85%ChatGPT SearchGoogle AI Mode
DemioChatGPT Search40%Google AI Mode66%ChatGPT SearchGoogle AI Mode
ON24ChatGPT Search54%Google AI Mode45%ChatGPT SearchGoogle AI Mode
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BigMarkerChatGPT Search49%Google AI Mode40%ChatGPT SearchGoogle AI Mode
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Questions and answers
I want to host professional-looking webinars. What's the best webinar platform with built-in marketing automation features?
Google AI Mode· Oct 13, 2026
When you want professional-looking webinars paired with built-in marketing automation , you generally have two routes: an all-in-one marketing platform that includes webinar hosting , or a specialized webinar platform with native email/funnel sequencing and deep CRM hooks.
The top platforms that stand out for professional presentation quality and robust marketing automation include:
To help narrow down which platform fits your exact setup, tell me:
I need a webinar platform that can automatically sync attendee engagement metrics directly into our advanced marketing automation system. Which options support this?
I'm looking for a webinar service that handles marketing automation natively so I can run professional-looking sessions. What should I look at?
We use a sophisticated marketing automation platform. Who offers a webinar tool that pushes attendee engagement data into it?
If you want to host professional-looking webinars and automate the marketing around them, my top recommendation is BigMarker for advanced built-in automation or Demio for an easier, marketer-friendly experience. The right choice depends on whether you prioritize extensive event automation, lead generation, or a polished presentation experience. A 2026 comparison by Zapier identifies BigMarker as its pick for built-in webinar automation.
The best webinar platforms to consider
1. BigMarker
(Best for built-in automation)
Best for marketing teams that want to automate webinar activities, engagement, and calls to action without managing every detail live.
Scheduled polls, chat messages, handouts, and CTAs.
Customizable event automation.
Integrates with other business tools through Zapier.
For professional-looking webinars without a steep learning curve: Demio.
For sales funnels and automated follow-ups: WebinarJam.
For enterprise CRM workflows: Zoom Webinars.
One important distinction: built-in webinar automation is not necessarily the same as a full marketing automation system. Before purchasing, confirm that your chosen plan supports the email sequences, CRM syncing, attendance-based segmentation, and post-webinar follow-ups you need.
TwentyThree : A strong contender if you view webinars as a core part of your broader content and marketing stack. TwentyThree features native connectors for HubSpot, Marketo, Eloqua, and Pardot, pushing specific attendance duration, exact watch-times, and poll data straight into individual contact records. For non-native setups, they support JSON data pushes and webhooks.[](https://www.twentythree.com/webinars/integrations)
Demio : Built specifically for marketing teams that measure webinars closely by lead acquisition and conversion data. It features native event-trigger tracking that syncs data cleanly into popular CRM and marketing automation software (either natively or smoothly via Zapier integrations).[](https://leadsbridge.com/blog/best-webinar-software/)
Zoom Webinars / Sessions : While primarily a broadcasting powerhouse rather than a dedicated marketing engine, Zoom has matured its marketing ecosystem significantly. It can pass registration and basic attendance data cleanly into HubSpot, Marketo, and other MAPs, though for ultra-granular engagement scoring, enterprise platforms like ON24 often capture deeper behavioral metrics natively.[](https://leadsbridge.com/blog/best-webinar-software/)
To help narrow down the best fit, could you share:
Which marketing automation platform (e.g., Marketo, HubSpot, Eloqua) you are currently using?
Whether you need deep behavioral scoring (poll answers, exact watch time) or just basic attendance tracking?
Yes. If by “sophisticated marketing automation platform” you mean something like Marketo, Eloqua, HubSpot, or Pardot, several webinar platforms can push attendee engagement data directly into it.
ON24 — built specifically around B2B digital engagement. It can sync registration, attendance, engagement scores, poll responses, viewing time, comments, and other behavioral data into marketing automation platforms including Marketo, Eloqua, and HubSpot.
BigMarker — particularly broad integration coverage: Marketo, Eloqua, HubSpot, Pardot, Salesforce, ActiveCampaign, and others. It explicitly captures poll, Q&A, survey, chat, viewing, and engagement data and syncs it back to connected systems.
Most major marketing automation platforms (MAPs) and dedicated webinar tools offer direct native integrations or built-in capabilities to automatically sync webinar registrants and live attendees to your email lists.[](https://zapier.com/automation/webinar-automation)
Depending on your current tech stack, here are the primary platforms that provide this functionality:
HubSpot - Syncs webinar activity data directly to contact timelines [0.3609804257121367] and lets you map attendees and registrants to specific lists or trigger automated nurturing workflows from tools like Zoom, ON24, or MS Teams [0.3609804257121367].[](https://webinarninja.com/blog/best-webinar-software-with-crm-integration/)
ActiveCampaign - Offers native or direct integration apps (for platforms like Zoom or WebinarNinja) that automatically segment contacts by attendees versus no-shows and trigger targeted follow-up email sequences.
Marketo Engage - Connects via event programs to track statuses like Registered, Attended , and No-show , allowing you to update lead scores and segment lists based on real-time webinar engagement metrics [0.007621111666635293].
GetResponse - Unique in that it includes built-in webinar software directly inside the marketing automation platform, automatically syncing attendees to your lists without requiring a separate integration.
Zoom Webinars — automatically syncs registration, attendance, and engagement data with Salesforce, HubSpot, Marketo, Eloqua, and Pardot.
TwentyThree — pushes attendance, watch time, poll responses, and other interaction data into HubSpot, Marketo, Eloqua, Salesforce and other martech tools.
GoTo Webinar — a more traditional webinar option, with native integrations that at least sync registration and attendance into platforms such as HubSpot and Marketo.
Livestorm — especially relevant if your automation platform is HubSpot; attendee activity is captured on contact timelines, including live attendance and replay viewing.
If your requirement is specifically “attendee engagement data,” rather than merely registration/attendance, ON24, BigMarker, and TwentyThree are the ones I'd investigate first. They expose substantially richer behavioral signals to the marketing stack.
If you tell me which marketing automation platform you use (e.g. Marketo, Eloqua, HubSpot, Pardot, Salesforce Marketing Cloud, Adobe, etc.), I can narrow this down to the vendors that have a native integration and exactly which engagement fields they push.
BigMarker — can export registrants/attendees to Constant Contact, Drip, Eloqua and other marketing systems.
Zoho Meeting/Campaigns — directly syncs webinar registrants and attendees into mailing lists.
EasyWebinar — supports HubSpot, Pardot, ActiveCampaign, SendGrid, GoHighLevel, and Zapier.
If you tell me which marketing automation platform you use (e.g. HubSpot, Marketo, Pardot, ActiveCampaign), I can identify the best webinar tool for it.