Data as of Aug 25, 2026 · Based on 693 AI responses · See how Parse measures this
Pools and Hot Tubs
Parse
https://parse.gl
The Home Depot leads in AI mentions for pools and hot tubs, solidifying its position as a top retailer. Across the category, AI responses increasingly distinguish between budget-friendly, easy-setup options from brands like Intex and more durable, premium products from specialty dealers like MyHotTub.com and .
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Dominant brand for affordable above-ground pools and budget-friendly floats. | 58% | |
| 2 | A key competitor to Intex for budget-friendly above-ground pools. | 40% | |
| 3 | Positioned as a stylish, premium brand for designer pool floats. | 30% | |
| 4 | 29% | ||
| 5 | 29% | ||
| 6 | 27% | ||
| 7 | Consistently framed as the premium choice for durable, long-lasting pools. | 27% | |
| 8 | 13% | ||
| 9 | 12% | ||
| 10 | 11% | ||
| 11 | 11% | ||
| 12 | 10% | ||
| 13 | 9% | ||
| 14 | Frequently cited for its selection of inflatable and portable hot tubs. | 9% | |
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | The top-cited retailer, recommended for plug-and-play spas and accessories. | 7% | |
| 18 | 6% | ||
| 19 | A key competitor to Intex for budget-friendly above-ground pools. | 6% | |
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 6% | ||
| 23 | 6% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 48% of analyzed answers.
Mention frequency increased, moving from rank #5 to #2 overall between Oct 2025 and Mar 2026.
Dropped from the #1 most-cited brand overall to #5 between Oct 2025 and Mar 2026.
Emerged as a top specialty retailer, rising from rank #16 to #4 between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 63% | 50% | ||
| 47% | 43% | ||
| 35% | 33% | ||
| 37% | 19% | ||
| 7% | 33% |
The two models disagree most about Coleman (ChatGPT #24, Google #11).
The Home Depot leads in AI mentions for pools and hot tubs, solidifying its position as a top retailer. Across the category, AI responses increasingly distinguish between budget-friendly, easy-setup options from brands like Intex and more durable, premium products from specialty dealers like MyHotTub.com and Doughboy Pools.
Across 693 AI responses, Intex Recreation Corp is mentioned most, named in 58% of them, followed by Bestway (40%) and FUNBOY (30%).
Parse measures each brand's mention rate — the share of answers naming it — across 693 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI answers initially focused on major retailers like Walmart and
The Home Depot, but since late 2025, have increasingly highlighted specialty online dealers like MyHotTub.com and
Aqua Living Stores. Later responses often segment the market into budget-friendly 'plug-and-play' models from big-box stores versus higher-end spas with factory-direct pricing or dealer support.
Brands mentioned
where can i buy a hottub online?
AI answers initially focused on major retailers like Walmart and
The Home Depot, but since late 2025, have increasingly highlighted specialty online dealers like MyHotTub.com and
Aqua Living Stores. Later responses often segment the market into budget-friendly 'plug-and-play' models from big-box stores versus higher-end spas with factory-direct pricing or dealer support.
AI consistently presents a two-tiered market for above-ground pools. Intex Recreation Corp and are the dominant recommendations for affordable, easy-to-install seasonal pools. For users seeking long-term durability and a more permanent installation, is consistently recommended as the premium, American-made option.
Brands mentioned
What's a good brand for an above-ground pool?
AI consistently presents a two-tiered market for above-ground pools. Intex Recreation Corp and
Bestway are the dominant recommendations for affordable, easy-to-install seasonal pools. For users seeking long-term durability and a more permanent installation,
Doughboy Pools is consistently recommended as the premium, American-made option.