SaaS privacy and terms generation

For a new SaaS application, my top pick is iubenda.

I’d choose it over a basic “free policy generator” because SaaS applications usually need more than a generic privacy-policy template: you need to account for analytics, authentication, payment processors, cloud hosting, cookies, user accounts, data retention, subprocessors, subscriptions/trials, and potentially GDPR/CCPA and other state laws.

My ranking

Why I prefer iubenda for SaaS

iubenda specifically markets its platform around SaaS and offers Privacy Policy + Cookie Policy + Terms & Conditions, with SaaS-specific clauses covering things such as subscriptions, trials, licensing, account management, and proprietary/open-source software.www.iubenda.com

It also maintains its legal documents as laws and requirements change, rather than giving you a static document that you have to remember to update. Its higher tiers include API integration, custom clauses, multiple languages, geolocation-based consent, and compliance scanning.www.iubenda.com

Current pricing makes the distinction important: Terms & Conditions aren't included in the lowest paid tier; the Advanced plan currently starts at about $24.99/month when billed annually and includes the Terms & Conditions generator.www.iubenda.com

One important caveat

Don't treat any generator as a substitute for legal advice. iubenda itself explicitly says its automatically generated documents don't constitute legal advice and cannot guarantee compliance for your particular circumstances.www.iubenda.com

For a typical bootstrapped SaaS, though, I'd do:

iubenda → generate Privacy/Cookie Policy + Terms → configure it around your actual data flows → have a lawyer review it once if you're handling sensitive data, selling B2B, operating internationally, or expecting significant revenue.

If you tell me what your SaaS does, where your company is based, where your customers are located, and what services you use (Stripe, AWS, Google Analytics, OpenAI, Auth0, etc.), I can also tell you exactly which clauses/documents you need and whether iubenda, Termly, or another option is the better fit.

For a new SaaS product, my top pick right now is iubenda.

It’s a better fit than a generic “policy generator” because SaaS has issues that ordinary website templates often gloss over: subscriptions/trials, user accounts, third-party processors, analytics, data retention, security, intellectual property, acceptable use, termination, and potentially GDPR/CCPA requirements.

My ranking

Why I'd choose iubenda

Its current SaaS offering specifically advertises SaaS-specific clauses covering things such as software products, subscriptions, trials, licensing, and account management—not simply a generic website template.www.iubenda.com

It also provides:

• Privacy Policy + Cookie Policy + Terms & Conditions
• A large library of lawyer-crafted clauses
• Automatic updates when legal requirements change
• GDPR, CCPA/CPRA, Virginia privacy law, LGPD and other jurisdictional coverage
• Integrations/API options
• Multiple languages
• Website/product scanning to identify services and trackerswww.iubenda.com+1

The current paid plans start around $5.99/month when billed annually, although the features you need for a full SaaS legal stack generally push you toward the higher tiers.www.iubenda.com+1

When I'd pick Termly instead

Termly is attractive if you're primarily targeting US customers and want something simpler and more startup-friendly. Current comparisons generally position it as a strong choice for small US businesses, while iubenda has the edge for international businesses and more complex data-processing situations.www.launchadvisor.co

One important caveat

I wouldn't treat any generator—including iubenda—as a substitute for a lawyer once your SaaS has meaningful revenue, enterprise customers, sensitive data, complicated liability issues, or unusual functionality.

A good approach is:

Generator → customize it to your actual product → lawyer reviews it → publish → keep it updated.

In particular, don't let a generator invent your actual data practices. Your Privacy Policy needs to accurately describe what your product really collects, where it goes, who processes it, how long you retain it, and what users can do about it.

If you're building a new SaaS today, I'd start with iubenda and use its SaaS-specific configuration rather than asking ChatGPT to write the legal documents from scratch. Their current platform is explicitly designed around this use case.www.iubenda.com

If you tell me (1) what your SaaS does, (2) whether you're US-only or international, (3) whether you process payments/user-generated content, and (4) whether you're targeting businesses or consumers, I can tell you exactly which platform/tier I'd use and what clauses your Privacy Policy + ToS should contain.