Data as of Oct 14, 2026Based on 277 AI responses
Reviewed by Dimitry Apollonsky
Rank and Mentioned in · since Jul 5
| # | Brand | Recommended for | Mentioned in |
|---|---|---|---|
| 1 | privacy policy and terms generators for software and websites | privacy policy and terms generators for software and websites | 32% |
| 2 | one-time payment options for individual customizable legal policies | one-time payment options for individual customizable legal policies | 29% |
| 3 | cookie policies and international legal compliance management | cookie policies and international legal compliance management | 28% |
| 4 | simple, budget-friendly legal policy bundles for early startups | simple, budget-friendly legal policy bundles for early startups | 17% |
| 5 | business registrations and monthly plans with attorney consultations | business registrations and monthly plans with attorney consultations | 17% |
| 6 | customizable templates for non-compete agreements and NDAs | customizable templates for non-compete agreements and NDAs | 16% |
| 7 | incorporation workflows and investor-ready paperwork for venture-backed startups | incorporation workflows and investor-ready paperwork for venture-backed startups | 14% |
| 8 | ongoing contract access paired with legal professional reviews | ongoing contract access paired with legal professional reviews | 14% |
| 9 | fast Delaware company formation for tech businesses | fast Delaware company formation for tech businesses | 13% |
| 10 | attorney-reviewed forms and correspondence for business needs | attorney-reviewed forms and correspondence for business needs | 12% |
| 11 | 7% | ||
| 12 | 5% | ||
| 13 | 5% | ||
| 14 | 5% | ||
| 15 | 5% |
Weeks of Aug 31 – Sep 27, 2026 · Since Jul 5
Widest split: Rocket Lawyer, 6% on ChatGPT Search and 21% on Google AI Mode.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| Termly | 25% | 38% | |
| TermsFeed | 24% | 33% | |
| Iubenda | 31% | 25% | |
| GetTerms | 13% | 21% | |
| LegalZoom | 17% | 16% | |
| LawDepot | Outside ChatGPT Search's top 25 | 30% | |
| Clerky | 16% | 12% | |
| Rocket Lawyer | 6% | 21% | |
| Stripe Atlas | 14% | 12% | |
| LegalTemplates | 10% | 14% |
45% of citations point at the ranked brands’ own sites. reddit.com is the most-cited site outside the ranked brands’ own domains.
Market map
Mentioned in · since Jul 5
Leading brands by topic
ChatGPT SearchOct 14, 2026
For a new SaaS application, my top recommendation is iubenda if you want a comprehensive, maintainable legal setup, with Termly as a strong alternative for a US-focused startup.
The key is to choose a service that understands software subscriptions, user accounts, data processing, and ongoing compliance—not just one that generates a generic website privacy policy.
ChatGPT SearchSep 25, 2026
Google AI ModeOct 14, 2026
What’s the best non-compete template builder that reflects new state rules?
How does a General Counsel at a startup create the first set of standard legal templates?
Where can a Legal Secretary find the best templates for legal documents and correspondence?
(Best overall for growing SaaS)
Particularly good for SaaS products serving customers in multiple countries. It offers customizable privacy policies, terms and conditions, cookie consent, integrations, and legal-document updates. Its SaaS offering specifically addresses subscription lifecycles, trials, account management, and software licensing.
Pricing: Free plan available; paid plans vary by features and usage.
(Best for a US-focused startup)
A practical option if you want privacy policies, terms of service, and cookie-consent tools in one place. It is a good starting point for smaller businesses that need a relatively straightforward setup, with coverage for US privacy laws and GDPR. Check whether the plan you choose includes all the documents and features you need.
Pricing: Limited free options; paid features depend on the plan.
Best if you want to generate individual legal documents without committing to a full compliance platform. It offers customizable policies and terms with optional clauses, making it worth comparing for an early-stage startup that wants to control initial costs.
Pricing: Some free generation options; paid clauses and documents may cost extra.
| Feature | iubenda | Termly | TermsFeed |
|---|---|---|---|
| Privacy policy | Yes | Yes | Yes |
| Terms of service | Paid plan | Plan-dependent | Yes |
| Cookie consent tools | Yes | Yes | Separate options |
| International compliance | Strong | Good | Depends on document |
| SaaS-specific provisions | Strong | Good starting point | Requires careful clause selection |
| Best fit | Growing, international SaaS | US startup | Budget-conscious setup |
Feature availability and pricing can change, so check the linked official sites before purchasing.
A generator is a starting point, not a complete legal review. Before launch, consider whether you also need:
If you're selling B2B SaaS, pay particular attention to the DPA, security commitments, and the relationship between your terms and any enterprise customer agreements.
I'd start with iubenda, compare its relevant plan with Termly, and have a lawyer review the generated documents before you begin onboarding paying customers—especially if you handle sensitive data or sell to enterprise customers.
One question that would help me narrow this to the best fit: Where will your SaaS primarily operate?
1. Primary market
United States
EU / UK
Global customers
2. SaaS customer type
Businesses (B2B)
Consumers (B2C)
Both
3. Budget for legal-document software
Free if possible
Under $30/month
Flexible budget; prioritize coverage
[Find my best fit]
When launching a new SaaS application, choosing the right compliance generator is critical because SaaS comes with unique liabilities—such as uptime slates, subscription renewals, data processing agreements (DPAs), and handling user-generated content or AI data training.
The top online services for generating a SaaS privacy policy and terms of service (ToS) balance ease of setup, legal updates, and specific software-centric clauses.[](https://www.dealfuel.com/blog/best-privacy-policy-generators/)
No matter which service you use, ensure your generated documents explicitly address SaaS-specific elements:
If you'd like to narrow this down further, tell me:
I can help tailor which specific clauses or platform fits your exact risk profile.
For a new SaaS product, my top pick right now is iubenda.
It’s a better fit than a generic “policy generator” because SaaS has issues that ordinary website templates often gloss over: subscriptions/trials, user accounts, third-party processors, analytics, data retention, security, intellectual property, acceptable use, termination, and potentially GDPR/CCPA requirements.
| Platform | Best for | My take |
|---|---|---|
| iubenda | Serious SaaS / international users | Best overall |
| Termly | US-focused startups wanting simplicity | Best easy alternative |
| TermsFeed | Budget-conscious founders | Good for straightforward setups |
| Enzuzo | Privacy/compliance management | Worth considering if privacy is the priority |
Its current SaaS offering specifically advertises SaaS-specific clauses covering things such as software products, subscriptions, trials, licensing, and account management—not simply a generic website template.
It also provides:
The current paid plans start around $5.99/month when billed annually, although the features you need for a full SaaS legal stack generally push you toward the higher tiers.
Termly is attractive if you're primarily targeting US customers and want something simpler and more startup-friendly. Current comparisons generally position it as a strong choice for small US businesses, while iubenda has the edge for international businesses and more complex data-processing situations.
I wouldn't treat any generator—including iubenda—as a substitute for a lawyer once your SaaS has meaningful revenue, enterprise customers, sensitive data, complicated liability issues, or unusual functionality.
A good approach is:
Generator → customize it to your actual product → lawyer reviews it → publish → keep it updated.
In particular, don't let a generator invent your actual data practices. Your Privacy Policy needs to accurately describe what your product really collects, where it goes, who processes it, how long you retain it, and what users can do about it.
If you're building a new SaaS today, I'd start with iubenda and use its SaaS-specific configuration rather than asking ChatGPT to write the legal documents from scratch. Their current platform is explicitly designed around this use case.
If you tell me (1) what your SaaS does, (2) whether you're US-only or international, (3) whether you process payments/user-generated content, and (4) whether you're targeting businesses or consumers, I can tell you exactly which platform/tier I'd use and what clauses your Privacy Policy + ToS should contain.
Google AI ModeOct 5, 2026
Termly is the best overall platform for drafting a privacy policy and terms of service for a new SaaS product because it offers lawyer-vetted generators tailored to major compliance frameworks like GDPR and CCPA with automated updates.[](https://termly.io/products/privacy-policy-generator/)
If you’re a founder trying to keep legal costs low, I’d separate incorporation from ongoing contract work. An online formation service can be excellent for standard startup paperwork, but it is not a substitute for an attorney when a contract is negotiated or your situation is unusual.
For things like customer agreements, SaaS/MSAs, employment agreements, IP assignments, founder agreements, or negotiating another party's contract, I'd budget for an attorney rather than relying entirely on templates.
A cost-effective approach is:
Incorporation: Atlas or Clerky → standard startup documents: Clerky/Atlas → anything negotiated or unusual: pay a startup attorney for a fixed-fee review or limited-scope engagement.
That can be substantially cheaper than putting the entire company on an hourly law firm's retainer from day one.
One important distinction: Atlas explicitly says it is a technology service, not a law firm, and its use doesn't create an attorney-client relationship.
If you tell me (1) whether you're forming a Delaware C-corp or LLC, (2) whether you plan to raise VC, and (3) roughly how many contracts you expect to need per month, I can narrow this down to the most cost-effective setup and estimate the likely annual legal spend.
Google AI ModeSep 25, 2026
For a venture-scale startup (especially one looking to raise angel or venture capital funding), traditional hourly corporate lawyers ($400–$800/hour) are far too expensive early on. Instead, the modern startup ecosystem relies on specialized software-driven legal platforms and vetted templates created by top-tier startup law firms.
The best options on the market depend on your specific stage and whether you are raising institutional capital:
ChatGPT SearchOct 6, 2026
Yes. For a U.S. founder, there are several ways to keep startup legal costs relatively low without trying to draft everything from scratch.
| Option | Approx. current cost | Best for |
|---|---|---|
| Stripe Atlas | $500 one-time | Incorporating a Delaware C-corp and getting the basic startup paperwork |
I'm starting a company and need help with incorporation and contracts without breaking the bank. What are some budget-friendly legal services for startups?
Getting custom legal documents like a privacy policy or terms of service for your website doesn't have to break the bank. For most basic or growing websites, reputable online generator tools provide customized, lawyer-vetted policies for free or at a very low cost.[](https://www.guideflow.com/blog/privacy-policy-generator-software)
The most affordable and practical options available include:
If you can tell me a bit more about your website:
I can recommend which specific generator matches your exact compliance needs.
ChatGPT SearchOct 14, 2026
If you want an affordable, customized legal document for your website, I’d start with a free policy generator and only pay for features you actually need. You usually don’t need to hire a lawyer just to get a first draft, although certain businesses benefit from legal review.
Here are the options I’d consider for a small business or personal website.
1. iubenda — Best starting point for customization
(Free plan)
Create a privacy policy with guided questions, customize clauses, and use a site scanner to identify third-party services. Paid features are available if you need more coverage.
Best for: a small business that wants help beyond a generic template.
Google AI ModeOct 14, 2026
Creating custom legal pages like a Privacy Policy or Terms of Service (ToS) on a budget is entirely possible thanks to reputable, automated compliance platforms and generator tools . Most of these services offer generous free tiers or low-cost options tailored for small websites, blogs, and startups.
Google AI ModeOct 14, 2026
Creating custom terms of service (ToS) and privacy policies on a budget doesn't mean you have to cut corners on compliance. Depending on whether your site handles simple email signups or complex user data, several reliable and affordable options are available:
If you'd like, tell me more about your SaaS:
I can help you pinpoint which exact legal clauses or regulatory frameworks you need to prioritize.
To help narrow down the ideal path for your company, let me know:
| $427 pay-per-use / $819 lifetime |
| Venture-backed startups needing SAFEs, equity, hiring and corporate documents |
| Rocket Lawyer | $149/year Standard; $249 Plus | Recurring contracts, document creation, e-signatures and some attorney access |
| Free/low-cost attorney clinics | $0 or reduced fee if eligible | Getting an actual lawyer to review formation or contracts |
| Traditional startup attorney | Often hundreds to thousands | Customized founder agreements, IP, fundraising, unusual structures or significant negotiations |
Stripe Atlas currently charges $500 and includes Delaware incorporation, EIN, founder equity issuance, 83(b) filing, first-year registered-agent service and startup document templates. It also includes YC-style SAFE and board-consent functionality.
Clerky is particularly attractive if you expect to raise VC money. Its current Company Lifetime Package is $819 and includes formation plus ongoing fundraising, hiring, equity and maintenance paperwork; its pay-per-use formation option is $427.
For ordinary contracts, Rocket Lawyer is a comparatively inexpensive middle ground. Its current Standard plan is $149/year and includes personalized documents, e-signatures, contract review, unlimited AI legal Q&A and up to 12 "Ask an Attorney" questions. A 30-minute attorney advice session is listed at $149.
For a typical bootstrapped or early-stage founder:
There are also free resources. The ABA maintains directories for reduced-cost and pro-bono legal services, and notes that many lawyer-referral services offer reduced-cost referrals.
If you're in Pennsylvania, there are additional entrepreneurial/pro-bono resources; for example, SCORE's Greater Philadelphia materials identify entrepreneurial legal clinics and volunteer-attorney programs.
If you're a venture-oriented founder, I'd shortlist Clerky vs. Stripe Atlas:
One important caveat: Atlas explicitly says it is a technology/self-service service rather than a law firm, and its templates aren't a substitute for advice tailored to your circumstances.
If you tell me (1) LLC vs. C-corp, (2) your state, (3) whether you expect VC funding, and (4) what contracts you need (e.g., founder agreement, NDA, contractor, customer agreement), I can map out the cheapest sensible legal stack and estimated first-year cost for your situation.
2. Termly — Best for straightforward templates
Limited free plan; paid plans reported from $10/month.
Worth comparing if you want a guided way to create privacy policies and other website legal documents. Check which features are included before paying.
3. TermsFeed — Best for picking specific clauses
Limited free options; some clauses cost extra.
Useful if you want to build terms and conditions from a questionnaire and add provisions relevant to your website. Check the final price before committing.
Start with iubenda's free generator. Customize the document to match your actual website, rather than publishing a generic template unchanged. A generator is a starting point, not a guarantee of legal compliance.
If your website has unusual liability risks, handles sensitive information, or sells subscriptions, consider paying a lawyer for a focused review rather than purchasing an expensive all-in-one subscription.
What kind of website are you creating?
1. Website type
Personal blog or portfolio
Service business or consulting
Online store or e-commerce
Membership site, app, or SaaS
Other
2. Documents needed
Privacy policy only
Terms of service only
Both
Complete package, including cookies or refunds
3. Budget
Free only
Free or under $50 one-time
Under $20/month
Willing to pay for a lawyer's review
4. Website platform (optional)
WordPress
Shopify
Wix or Squarespace
Other / custom-built
[Find my best option]
Note: While these budget-friendly tools are great for standard compliance, if your website handles highly sensitive data (like medical records, financial services, or complex multi-jurisdictional enterprise sales), running your final copy past a qualified attorney is always recommended.
If you'd like, let me know:
I can help you determine which specific legal pages you legally need to publish.
If you want budget-friendly legal pages for your website, you have several good options — from completely free policy generators to affordable services that keep your documents updated. The best choice depends on whether you run a simple business website, an online store, a blog, or a SaaS product.
For most small websites, I’d start with a free generator and pay for legal help only if your business has more complex requirements.
(Free)
Best for: Small businesses, basic websites, and online stores.
Generates privacy policies and terms of service, plus refund policies. You can customize the resulting templates and use them even if you don't run your site on Shopify.
Cost: $0
Try Shopify's free policy generator
(Free plan)
Best for: Businesses that need more tailored privacy policies and may expand internationally.
Offers a guided policy generator, customizable legal clauses, and paid options for additional features and ongoing updates. Premium pricing starts at $5.99/month when billed annually, according to its US privacy generator page.
(Pay as needed)
Best for: Website owners who want to generate individual legal documents.
Uses questionnaires and customizable templates for terms, privacy policies, and other legal pages. A limited free option is available, while some clauses and customization features cost extra. Check the final price before purchasing.
(Free and paid tiers)
Best for: Websites that need legal policies alongside cookie consent tools.
Provides policy generators and compliance features. Its free tier is limited, so compare paid-plan costs before committing if you need multiple documents or ongoing monitoring.
($19/month)
Best for: SaaS businesses and website owners who need several types of legal documents.
Uses an AI-powered workflow to generate documents for websites and apps, including terms of service, privacy policies, and cookie policies. The service advertises a $19 monthly subscription covering its document library, so it may be less economical if you only need two pages once.
| Service | Starting cost | Main advantage |
|---|---|---|
| Shopify generator | Free | Straightforward policies |
| TermsFeed | Free basic tools | Multiple document types and free hosting |
| Termly |
Prices are based on the providers' published information found during this search and may change.
My recommendation: For a basic small-business website, start with Shopify's free generator and TermsFeed's free tools. If you need automated cookie management and continuing policy updates, compare Termly and iubenda before paying.
One important distinction: a Privacy Policy describes how you handle personal information, while Terms of Service establish the rules for using your website. They serve different purposes and shouldn't simply be copied from another business.
What kind of website are you building? The cheapest suitable option can vary quite a bit.
1. Website type
Small business or service website
E-commerce or online store
Blog or affiliate website
SaaS, membership site, or web app
Other
2. Preferred budget
Free only
Under $50 one-time
Under $15/month
Flexible, if the value is worth it
3. What do you need?
Privacy Policy and Terms of Service
All relevant legal pages, including cookies and disclaimers
Policies plus ongoing updates and compliance tools
[Find the best fit]
A quick note on legal safety: While these generators are fantastic for basic blogs, portfolios, and small business sites, if your platform handles sensitive user data, processes medical/financial records, or operates in a heavily regulated industry, it is always wise to have a licensed attorney review the final text.
If you'd like, let me know:
I can help you narrow down which generator fits your exact compliance needs.
If you're looking to create custom Terms of Service and a Privacy Policy without spending hundreds or thousands of dollars on a lawyer, there are several budget-friendly options. The best choice depends on whether you run a simple personal website, a small business site, an online store, or a SaaS product.
My recommendation: Start with a free policy generator, customize the documents to match how your site actually operates, and pay for legal review if your business handles sensitive data, payments, subscriptions, or significant legal risk.
(Best for pay-as-you-go)
Offers guided generators for privacy policies and terms, with the ability to add clauses as needed. Basic generation is free, but additional clauses and features can cost extra.
Best if: You want to avoid a recurring subscription.
Website:
(Best for growing sites)
Has a free plan for privacy policies, guided customization, and options for cookie consent and terms and conditions. Paid features start at around $5.99/month when billed annually for some privacy-policy plans.
Best if: You use analytics, advertising tools, or serve visitors in multiple countries.
Website:
Provides privacy-policy and terms generators, with additional compliance tools. A limited free plan is available; paid plans have been listed from approximately $10/month, depending on the plan and billing.
Best if: You prefer a guided setup and might eventually want cookie-consent tools.
Website:
A practical option for WordPress sites, with a free plugin and paid plans for more comprehensive features. Premium pricing has been listed from about €59/year.
Best if: Your website runs on WordPress and you'd like policy and cookie-consent management in one place.
Website:
An alternative worth investigating for AI-generated legal documents, including terms of service and privacy policies. Its publisher describes downloadable documents and questionnaire-based customization.
Best if: You want to generate editable documents quickly and are comfortable reviewing the output carefully.
Website:
Pricing note: These are indicative prices from available published information, not guaranteed quotes. Check what the free tier actually lets you export, customize, and publish before committing.
| Your situation | Best starting point |
|---|---|
| Simple informational website or blog | FreeTOS or TermsFeed |
| Small business collecting customer information | iubenda or Termly |
| WordPress website | Complianz |
| Online store or subscription service | iubenda or , with extra review of payment and refund terms |
Whichever tool you choose, make sure the documents accurately cover:
A generator is a starting point, not a guarantee of legal compliance. The relevant rules depend on your business activities and the locations of your users.
What kind of website are you building?
1. Website type
Personal blog or portfolio
Small business website
E-commerce store
SaaS or membership platform
Community or user-generated content site
2. Budget for both documents
Free if possible
Under $50 one-time
Under $15 per month
Willing to pay for legal review if worthwhile
3. What does your site use? (Select any)
4. Where are most of your visitors?
Primarily US
US and EU/UK
Worldwide
[Find my best option]
| Free; paid from $14/month |
| Cookie tools and policy management |
| iubenda | Free; premium from $5.99/month billed annually | Tailored privacy clauses and updates |
| FreeTOS | $19/month | Multiple AI-generated legal documents |
| Complex service or higher legal risk | A generator plus a limited-scope attorney review |
