Data as of Aug 25, 2026 · Based on 1,358 AI responses · See how Parse measures this
Legal Document Templates and Services
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  TermlyFrequently recommended as an all-in-one compliance suite for SaaS privacy policies. | Frequently recommended as an all-in-one compliance suite for SaaS privacy policies. | 34% |
| 2 |  TermsFeedEarly leader, now top-cited for website privacy policy and terms generators. | Early leader, now top-cited for website privacy policy and terms generators. | 34% |
| 3 | Rocket LawyerNow leading the niche, often cited for startup legal services and templates. | Now leading the niche, often cited for startup legal services and templates. | 30% |
| 4 |  LegalZoomA consistent presence, recommended for LLC formation and basic startup contracts. | A consistent presence, recommended for LLC formation and basic startup contracts. | 28% |
| 5 |  GetTerms | 28% | |
| 6 |  IubendaA rising contender praised for international compliance and complex SaaS policy generation. | A rising contender praised for international compliance and complex SaaS policy generation. | 22% |
| 7 |  LegalTemplates | 20% | |
| 8 |  LawDepotSignificant gainer, frequently recommended for customizable NDAs and various legal forms. | Significant gainer, frequently recommended for customizable NDAs and various legal forms. | 19% |
| 9 |  ClerkyA top choice specifically for venture-backed startup incorporation and paperwork. | A top choice specifically for venture-backed startup incorporation and paperwork. | 17% |
| 10 |  ClioNew top-10 entrant, cited for legal secretary and practice management templates. | New top-10 entrant, cited for legal secretary and practice management templates. | 15% |
| 11 |  Microsoft | 11% | |
| 12 |  UpCounsel | 11% | |
| 13 |  Stripe | 10% | |
| 14 |  Termageddon | 9% | |
| 15 |  PrivacyPolicies | 8% | |
| 16 |  FreePrivacyPolicy | 8% | |
| 17 |  PandaDoc | 8% | |
| 18 |  ZenBusiness | 8% | |
| 19 |  LegalPolicy.io | 7% | |
| 20 |  eFormsRising in recommendations for its variety of free, downloadable NDA and correspondence templates. | Rising in recommendations for its variety of free, downloadable NDA and correspondence templates. | 7% |
| 21 |  Bizee | 7% | |
| 22 |  Enzuzo | 7% | |
| 23 |  ContractsCounsel | 7% | |
| 24 |  Shopify | 7% | |
| 25 |  Template.net | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 39% of analyzed answers.
Lost its overall #1 rank, dropping to #3 by March, though it remains a leader for policy generators.
Gained significant ground across multiple prompts, rising from #6 to #2 between October and March.
“a generic online legal service for templates” → “a source for customizable, state-aware documents like non-compete agreements”
Emerged as a key player for startup-specific incorporation after November 2025, moving into the top 12.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| TermsFeed | 24% | 44% | |
| Iubenda | 29% | 19% | |
| Termly | 27% | 43% | |
| LawDepot | 0% | 36% | |
| LegalTemplates | 19% | 30% |
The two models disagree most about Rocket Lawyer (ChatGPT #19, Google #6) and Clio (ChatGPT #11, Google #23).
Rocket Lawyer has emerged as the most mentioned service in AI-generated answers for legal document templates, overtaking early leaders. Across the board, AI assistants have become increasingly adept at distinguishing between general-purpose document libraries and specialist generators for privacy policies or startup-specific needs.
Across 1,358 AI responses, Termly is mentioned most, named in 34% of them, followed by TermsFeed (34%) and Rocket Lawyer (30%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,358 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
TermsFeedTermlyGetTermsLawDepot
Lumin PDFRocket LawyerEarly responses mentioned general platforms, but from December 2025, AI began citing specific document services like
IubendaRocket LawyerBrands mentioned
LawDepotLumin PDFRocket LawyerWhat’s the best non-compete template builder that reflects new state rules?
Early responses mentioned general platforms, but from December 2025, AI began citing specific document services like
The market map
