What does AI recommend for identity and access management (iam) platforms?

Okta currently holds the top position in the Identity and Access Management (IAM) niche, reflecting its pervasive influence on organizational security standards. Its strong mention rate in the provided data highlights how it anchors the current IAM discourse.

Which identity and access management (iam) platforms brands appear most in AI answers?

Across 6,620 AI responses, Okta is mentioned most, named in 64% of them, followed by Microsoft (59%) and JumpCloud (41%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 6,620 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best identity and access management (IAM) platforms, according to AI

Data as of Aug 25, 2026 · Based on 6,620 AI responses · See how Parse measures this

Identity and Access Management (IAM) Platforms

599 brands

ParseChatGPT + Google AI

Parse

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Measured across ChatGPT & Google AI

Best Identity and Access Management (IAM) Platforms, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	OktaA widely-cited industry leader for workforce identity and access management.	A widely-cited industry leader for workforce identity and access management.	64%
2	Microsoft		59%
3	JumpCloudPopular all-in-one platform for identity, access, and device management.	Popular all-in-one platform for identity, access, and device management.	41%
4	OneLoginAffordable and straightforward SSO choice for mid-sized organizations.	Affordable and straightforward SSO choice for mid-sized organizations.	26%
5	CyberArkComprehensive enterprise solution for securing privileged access and secrets.	Comprehensive enterprise solution for securing privileged access and secrets.	22%
6	Ping Identity		22%
7	Alphabet		21%
8	Keycloak		15%
9	SailPointSpecialized platform for identity governance and strict compliance auditing.	Specialized platform for identity governance and strict compliance auditing.	14%
10	StrongDM		11%
11	WorkOSSimplified enterprise SSO integration for B2B SaaS applications.	Simplified enterprise SSO integration for B2B SaaS applications.	11%
12	Amazon		11%
13	RipplingUnifies HR and IT workflows to automate identity lifecycle management.	Unifies HR and IT workflows to automate identity lifecycle management.	10%
14	Delinea		10%
15	Beyondtrust		9%
16	Duo		8%
17	1Password		7%
18	HashiCorp		7%
19	MiniOrange		7%
20	Keeper Security		7%
21	One Identity		7%
22	Bitwarden		6%
23	Manageengine		6%
24	Saviynt		5%
25	FusionAuth		5%
26	Teleport		5%
27	Salesforce		4%
28	ConductorOne		4%
29	Fortinet		4%
30	OpenVPN		3%
31	IBM		3%
32	Smallstep		3%
33	LastPass		3%
34	Dashlane		3%
35	Check Point		3%
36	Palo Alto Networks		3%
37	Authentik		2%
38	Apono		2%
39	Workday		2%
40	Clerk		2%
41	WatchGuard		2%
42	SonicWall		2%
43	SuperTokens		2%
44	Akeyless		2%
45	Descope		2%
46	Infisign		2%
47	Frontegg		2%
48	Oracle		2%
49	Deel		2%
50	Nord Security		1%
51	PingReliable identity solution for enterprises with complex hybrid architectures.	Reliable identity solution for enterprises with complex hybrid architectures.	1%
52	Splashtop		1%
53	SecurEnds		1%
54	Cisco		1%
55	GitHub		1%
56	Pomerium		1%
57	BambooHR		1%
58	Twingate		1%
59	Zluri		1%
60	BetterCloud		1%
61	ARCON		1%
62	Astrix Security		<1%
63	Juniper Networks		<1%
64	Netwrix		<1%
65	Cerby		<1%
66	Veza		<1%
67	Oasis Security		<1%
68	CloudEagle		<1%
69	OpenIAM		<1%
70	Keeper		<1%
71	Cerbos		<1%
72	Aembit		<1%
73	Securden		<1%
74	WALLIX		<1%
75	Stytch		<1%
76	Zoom		<1%
77	Aviatrix		<1%
78	Axiom Security		<1%
79	Tailscale		<1%
80	Cloudflare		<1%
81	Proton		<1%
82	Entro Security		<1%
83	Shibboleth		<1%
84	Segura		<1%
85	Reco AI		<1%
86	Yubico		<1%
87	Entrust		<1%
88	SSOJet		<1%
89	Lumos		<1%
90	Token Security		<1%
91	OLOID		<1%
92	Atlassian		<1%
93	AuthX		<1%
94	Keyfactor		<1%
95	Authelia		<1%
96	QNAP		<1%
97	Avatier		<1%
98	SAP		<1%
99	SSH Communications Security		<1%
100	RoboForm		<1%

and 75 more brands in this ranking

Who wins on each AI

ChatGPT and Google AI Overviews show divergence in rank for Keycloak, Clerk, and Keeper Security, with Google AI Overviews ignoring Keycloak and Clerk while prioritizing mainstream enterprise suites.

ChatGPT SearchGoogle AI Mode

Mention rate on each AI platform, by brand
Brand	ChatGPT Search	Google AI Mode
Okta	65%	54%
JumpCloud	41%	42%
Microsoft Entra ID	29%	28%
Google Workspace	32%	25%
Microsoft Entra ID Governance	25%	21%

The two models disagree most about WorkOS (ChatGPT #9, Google #23) and OneLogin (ChatGPT #17, Google #6).

Sources AI cited

reddit.com is the page AI reaches for most here, cited in 26% of analyzed answers.

Best identity and access management (IAM) platforms, according to AI

Best identity and access management (IAM) platforms, according to AI

What shifted

Communities where this category lives

ChatGPT Search and Google AI Mode named different leaders in Identity and Access Management (IAM) Platforms.

Okta overtook Microsoft Entra ID in Identity and Access Management (IAM) Platforms.

Keycloak, Slack entered the Identity and Access Management (IAM) Platforms top ten.

The top three brands captured 24.9% of direct mentions in Identity and Access Management (IAM) Platforms.

How AI answersHow AI answers questions in Identity and Access Management (IAM) Platforms

Other markets

Visitor Management & Access Control Systems

Identity Verification KYC KYB Platforms

Enterprise Password Managers

Frequently asked questions

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