Data as of Aug 25, 2026 · Based on 363 AI responses · Shares cover the last 30 days · See how Parse measures this
Laundry Detergent and Fabric Care
Parse
https://parse.gl
has climbed to the top rank among laundry care brands recommended by AI assistants, driven by its well-regarded 'Free Clear' line. This shift reflects a broader trend in AI responses, which are increasingly prioritizing detergents for sensitive skin and eco-friendly laundry sheets over traditional dryer sheets and fabric softeners.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The leading recommendation for laundry sheets, praised for its eco-friendly credentials. | 81% | |
| 2 | 56% | ||
| 3 | 46% | ||
| 4 | 39% | ||
| 5 | 36% | ||
| 6 | 34% | ||
| 7 | 31% | ||
| 8 | 25% | ||
| 9 | 25% | ||
| 10 | A growing recommendation for its simple, mineral-based powder detergents. | 25% | |
| 11 | 22% | ||
| 12 | 19% | ||
| 13 | 18% | ||
| 14 | 7% | ||
| 15 | Cited as a powerful 'Free & Gentle' option for sensitive skin. | 6% | |
| 16 | 4% | ||
| 17 | 4% | ||
| 18 | 4% | ||
| 19 | 3% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | Cited as a powerful 'Free & Gentle' option for sensitive skin. | 2% | |
| 24 | 2% | ||
| 25 | 1% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
healthessential.co is the page AI reaches for most here, cited in 57% of analyzed answers.
Jumped from rank #8 to #2 between Oct 2025 and Mar 2026.
Climbed from #5 to become the #1 most-cited brand by Mar 2026.
Fell from the top-ranked brand in Oct 2025 to #9 by Mar 2026.
Dropped from #2 to #6 in overall rank between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 88% | 83% | ||
| 54% | 38% | ||
| 63% | 8% | ||
| 63% | 25% | ||
| 0% | 29% |
Across 363 AI responses, Earth Breeze is mentioned most, named in 81% of them, followed by Tru Earth (56%) and Church & Dwight (46%).
Parse measures each brand's mention rate — the share of answers naming it — across 363 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Earth Breeze has dominated this prompt across the entire period on both ChatGPT and Google AI Overviews. Eco-focused brands like
Tru Earth and HeySunday also appear, with mainstream brands such as
Arm & Hammer making occasional appearances as a budget-friendly choice.
Brands mentioned
What is the best laundry detergent sheet?
Earth Breeze has dominated this prompt across the entire period on both ChatGPT and Google AI Overviews. Eco-focused brands like
Tru Earth and HeySunday also appear, with mainstream brands such as
Arm & Hammer making occasional appearances as a budget-friendly choice.
AI responses consistently name both major online retailers like Amazon and Walmart and direct-to-consumer brand websites.
Earth Breeze is the most frequently cited brand website available for direct purchase. Other brands such as and are also mentioned.
Brands mentioned
where can i buy laundry sheets online?
AI responses consistently name both major online retailers like Amazon and Walmart and direct-to-consumer brand websites.
Earth Breeze is the most frequently cited brand website available for direct purchase. Other brands such as
Clean People and
Sheets Laundry Club are also mentioned.