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  2. Grove Collaborative
BrandsGrove Collaborative

Grove Collaborative in AI answers

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Data as of Sep 21, 2026 · Based on 3,332,371 AI responses across 10,526 prompts · See how Parse measures this

What shifted for Grove Collaborative

Every shift for Grove Collaborative, and the week’s changes by email.

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Latest insights

Grove Collaborative logoGrove Collaborativegrove.co

Grove Collaborative is an online retailer offering eco-friendly, mostly plastic-free home cleaning and household products through The Unplastic Shop, backed by Beyond Plastic and Ingredient Standards. The platform emphasizes a healthier home and environmental impact, with guides and standards like Healthier Home Guide, Environmental Impact Standards, and Sustainability resources. It offers subscriptions and a VIP program with rewards, and a wide product catalog including cleaning, paper, laundry, kitchen, and baby/kids essentials.

Parse Score

72

#13 of 78 in Zero-Waste Home Essentials

The market map · 5 of 78 labelled

Zero-Waste Home Essentials →
5%10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →Who Gives A CrapSeventh GenerationBluelandBranch BasicsReel PaperGrove Collaborat…
  • Grove Collaborative Gaining: RankingGrove Collaborative entered the Laundry Detergent and Fabric Care top ten at #10
  • Grove Collaborative Gaining: RankingGrove Collaborative moved up 4 places to rank #10 of 16 in Laundry Detergent and Fabric Care
  • Grove Collaborative Slipping: RankingGrove Collaborative dropped out of the Zero-Waste Home Essentials top ten

Where Grove Collaborative ranks in AI

Zero-Waste Home Essentials#13
Eco-Friendly Dishwashing & Laundry Detergents#21
Reusable Food Storage & Bags#36
View 1 more market
and 5 more shifts in 1 market since Aug 2

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Competitors

Platform visibility

Grove Collaborative is more visible on ChatGPT Search

  • ChatGPT Search17%
  • Google AI Mode7.5%
9.4 points

Top cited sources

Questions

No contexts measured yet.

  • Named in
  • 38% · 2 engines

    Excerpts where Grove Collaborative appeared in the AI's answer

    Google AI Mode Google AI Mode
    Grove Collaborative (Best Curated Multi-Brand Marketplace Subscription)
    Google AI Mode Google AI Mode
    Grove Collaborative : Offers a flexible subscription model featuring their own brand of concentrated cleaning products
  • 14%
  • 6%
  • 6%
  • 7%
  • grove.co (opens in a new tab)Owned18%
  • reddit.com (opens in a new tab)10%
bhg.com (opens in a new tab)7%
  • thegoodtrade.com (opens in a new tab)6%
  • thespruce.com (opens in a new tab)6%