The top three brands captured 17.1% of direct mentions in Health, Dental & Supplemental Insurance.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 2,264 AI responses · See how Parse measures this
Health, Dental & Supplemental Insurance
Parse
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Cigna maintains its leadership position in AI-generated health insurance recommendations. However, the most significant trend between October 2025 and March 2026 is the rapid ascent of other national carriers like and , who now challenge for top placement.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The consistent leader, frequently cited for senior dental and acupuncture coverage. | 39% | |
| 2 | AI's primary resource for finding and comparing marketplace health and dental plans. | 32% | |
| 3 | 31% | ||
| 4 | A major gainer, rising quickly to become a top recommendation across multiple categories. | 29% | |
| 5 | A top dental-specific provider, especially for individual, family, and | 28% | |
| 6 | 22% | ||
| 7 | A leading recommendation for gig workers seeking marketplace plans and for acupuncture coverage. | 20% | |
| 8 | Frequently mentioned for individual dental plans with no waiting periods for major services. | 13% | |
| 9 | 13% | ||
| 10 | Emerged as the top-cited provider for standalone, individual vision insurance plans. | 10% | |
| 11 | Praised for affordable, high-quality ACA plans with an integrated care model. | 10% | |
| 12 | 10% | ||
| 13 | 9% | ||
| 14 | 9% | ||
| 15 | 7% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 7% | ||
| 20 | 6% | ||
| 21 | 6% | ||
| 22 | 5% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
healthcare.gov is the page AI reaches for most here, cited in 32% of analyzed answers.
Share of direct mentions
share of answers
Jumped from rank #15 to #2 in overall mentions between Oct 2025 and Mar 2026.
Dropped from #2 to #5 overall, facing competition from multi-line health insurers.
Fell from #3 to #8 in overall mentions between Oct 2025 and Mar 2026.
Climbed from rank #10 to #3 in mentions between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 16% | 23% | ||
| 15% | 23% | ||
| 16% | 21% | ||
| 7% | 21% | ||
| 13% | 6% |
The two models disagree most about Spirit Dental & Vision (ChatGPT #24, Google #12) and Delta Dental (ChatGPT #25, Google #15).
Cigna maintains its leadership position in AI-generated health insurance recommendations. However, the most significant trend between October 2025 and March 2026 is the rapid ascent of other national carriers like UnitedHealthcare and Aetna, who now challenge for top placement.
Across 2,264 AI responses, Cigna is mentioned most, named in 39% of them, followed by HealthCare.gov (32%) and CVS Health (31%).
Parse measures each brand's mention rate — the share of answers naming it — across 2,264 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses consistently direct users to HealthCare.gov to find marketplace plans. Over time, recommendations have increasingly focused on national carriers like
Cigna,
Aetna, and
Anthem as primary options for bundled or standalone dental plans with low deductibles.
Brands mentioned
I am looking for a health insurance plan that includes dental and does not have a high deductible.
AI responses consistently direct users to HealthCare.gov to find marketplace plans. Over time, recommendations have increasingly focused on national carriers like
Cigna,
Aetna, and as primary options for bundled or standalone dental plans with low deductibles.
While early responses highlighted dental-specific insurers like Delta Dental and Spirit Dental, AI assistants now consistently recommend plans from major national health carriers like
, , and . The plan administered by is also a top and persistent recommendation.
Brands mentioned
Where can I get dental insurance for seniors?
While early responses highlighted dental-specific insurers like Delta Dental and Spirit Dental, AI assistants now consistently recommend plans from major national health carriers like
Cigna,
Aetna, and
UnitedHealthcare. The
AARP plan administered by
Delta Dental is also a top and persistent recommendation.
The market map