Fertility and Pregnancy Products in AI answers

Data as of Oct 22, 2026Based on 200 AI responsesReviewed by Dimitry Apollonsky

AI summary

Clearblue holds a clear lead across fertility and pregnancy queries, earning frequent mentions for both ovulation tracking and pregnancy tests. However, First Response is the usual answer when buyers specifically ask for early-detection pregnancy testing.

What’s changing · since July

Since July, Kindbodyrising and Bird & Berising have seen increased visibility. Meanwhile, Keggfalling and New Chapterfalling are now named only occasionally across tracker and prenatal queries.

Most-mentioned brands

Rank and Mentioned in · since Jul 5

#	Brand	Mentioned in	Recommended for
1	Clearblue 39% hormone-based ovulation monitors and reliable at-home pregnancy tests	39%	hormone-based ovulation monitors and reliable at-home pregnancy tests
2	First Response 26% early-detection pregnancy testing before missed periods	26%	early-detection pregnancy testing before missed periods
2	Progyny 22% employer-sponsored fertility benefits bundled with clinical care	22%	employer-sponsored fertility benefits bundled with clinical care
2	Maven Clinic 22% virtual clinic platforms providing family building and maternity navigation	22%	virtual clinic platforms providing family building and maternity navigation
5	Nature Made 19% accessible prenatal multivitamins for early pregnancy nutrition	19%	accessible prenatal multivitamins for early pregnancy nutrition
5	Kindbody 19% integrated employer fertility benefits tied to physical clinics	19%	integrated employer fertility benefits tied to physical clinics
5	Tempdrop 18% wearable overnight armbands tracking basal body temperature	18%	wearable overnight armbands tracking basal body temperature
5	WIN Fertility 18% longstanding managed fertility care and surrogacy benefits for employers	18%	longstanding managed fertility care and surrogacy benefits for employers
5	Natural Cycles 17% regulated birth control and natural family planning mobile apps	17%	regulated birth control and natural family planning mobile apps
5	Premom 16% ovulation strip interpretation alongside digital cycle tracking	16%	ovulation strip interpretation alongside digital cycle tracking
5	Inito 16%	16%
5	Oura Ring 16%	16%
13	Thorne 14%	14%
13	Carrot 13%	13%
13	Mira Fertility Tracker 13%	13%
13	Ritual 12%	12%
13	Carrot Fertility 11%	11%
13	Pregmate 11%	11%
19	One A Day 9%	9%
19	Fertility Friend 8%	8%
19	Bird & Be 7%	7%
19	Mira Fertility Max Starter Kit Mira Fertility Tracker product line 7%	7%
19	Clue 6%	6%
19	SmartyPants 6%	6%
19	Ovia Health 6%	6%
19	Easy@Home · fetaldoppler.net 5%	5%
27	FullWell 4%	4%
27	Kegg 4%	4%
27	Perelel Health 4%	4%
27	Needed 4%	4%
27	Easy@Home 4%	4%
27	Wondfo 4%	4%
27	ARC Fertility 4%	4%
27	up & up Target product line 3%	3%
27	Theralogix 3%	3%
27	Garden of Life 3%	3%
27	New Chapter Owned by Procter & Gamble 3%	3%
27	Wini 2%	2%
27	MomMed 2%	2%
27	Fertifa 2%	2%
27	OvuSense 2%	2%
27	Stork Club 2%	2%
27	FLO · flo.co 2%	2%
44	Equate One Step Pregnancy Test Equate product line 2%	2%
44	OLLY 2%	2%
44	Apple 2%	2%
44	Modern Fertility Ro product line 2%	2%
44	Cleo 2%	2%
44	Nordic Naturals 1%	1%
44	Rainbow Light 1%	1%
44	iHealth Labs 1%	1%
44	Planned Parenthood 1%	1%
44	MegaFood 1%	1%
44	Pink Stork 1%	1%
44	Flo · flo.health 1%	1%
44	Mira 1%	1%
44	Daysy 1%	1%
44	Tava Health 1%	1%
44	Peppy 1%	1%
44	Optum 1%	1%
44	Doctor On Demand 1%	1%
44	Proov 1%	1%
44	Future Family 1%	1%
44	Equate Early Result Analog Pregnancy Test Equate product line 1%	1%
44	NSF International 1%	1%
44	USP–NF 1%	1%
44	mykind Organics Garden of Life product line 1%	1%
44	Frida Fertility 1%	1%
44	Equate First Signal One Step Test Equate product line 1%	1%
44	Garden of Life Sport Garden of Life product line 1%	1%
44	ConsumerLab 1%	1%
44	Walmart+ Walmart product line 1%	1%
44	Glowing 1%	1%
44	Nature's Way 1%	1%
44	Vitafusion 1%	1%
44	Euki 1%	1%
44	Ava Women 1%	1%
44	Ro 1%	1%
44	Target 1%	1%
44	Clinical Guard 1%	1%
44	Eu Natural 1%	1%
44	Nava Benefits 1%	1%
44	Milk Stork 1%	1%
44	Hertility 1%	1%
44	Spring Health 1%	1%
44	UnitedHealthcare/Optum 1%	1%
44	Apryl 1%	1%
44	Cigna EAP Cigna product line 1%	1%
44	Aetna Owned by CVS Health 1%	1%
44	Blue Cross Blue Shield Association 1%	1%

Who leads each AI engine

ChatGPT SearchChatGPT Search: =1Clearblue First Response
Google AI ModeGoogle AI Mode: Clearblue

Mentioned in on each engineChatGPT SearchGoogle AI Mode

Widest split: Premom, 6% on ChatGPT Search and 27% on Google AI Mode.

Mentioned in on each AI engine, by brand
Brand	ChatGPT Search	Google AI Mode
Clearblue	35%	42%
First Response	28%	24%
Maven Clinic	21%	22%
Progyny	21%	22%
Premom	6%	27%
Kindbody	21%	16%
Tempdrop	13%	24%
Nature Made	18%	20%
Oura Ring	17%	13%
Inito	11%	21%

Market map

Mentioned in · since Jul 5

Leading brands by topic

Ovulation trackingTied:TempdropNatural CyclesClearblueOura RingInito

Questions by topic2

Ovulation tracking
- What is the best fertility tracker?
- What are the best options available for tracking ovulation?
- I'm looking for a top-rated tool to track my ovulation. What do you recommend?
Prenatal vitamins for early pregnancy
- which prenatal vitamins are best? I'm early in pregnancy
- I just found out I'm pregnant. Can you recommend some good prenatal vitamins for early pregnancy?
- Can you recommend prenatal vitamins suitable for early pregnancy?

I need to track my ovulation. What is the best pregnancy test brand for early detection?
Who are the leading "fertility benefits" providers that work with employers?

Sources AI cites100

32% of citations point at the ranked brands’ own sites. thebump.com, healthline.com, reddit.com are the most-cited sites outside the ranked brands’ own domains.