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Brandsup & up

How AI describes up & up

Data as of Sep 3, 2026 · Based on 3,231,973 AI responses across 10,525 prompts · See how Parse measures this

up & up logoup & uptarget.com

Target is a retail company that sells a wide range of products through its e-commerce site and stores. It offers customer loyalty programs (Target Circle) and a Target Circle Card, plus a Target Circle 360 option, and provides a Registry & Wish List. It supports weekly ads and convenient shopping options such as pickup and delivery.

Ownership
Part ofTarget logoTarget
up & up logoup & up

Parse Score

63.7

#7 of 23 in Infant Baby Formula Options

Strength58/ 100
Reach53/ 100
Authority26/ 100

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Sources

target.com shapes more of what AI says about up & up than any other source, at 29% of its citations.

forbes.com · nytimes.com · consumerreports.org · facebook.com

AI questions where up & up appears

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The market map

Infant Baby Formula Options →
5%10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →SimilacEnfamilByHeartKendamilHibobbieup & upHolleKirkland SignatureGerberBobbieEarth's BestParent's ChoiceEleCareNara Organics

Where AI ranks up & up

Infant Baby Formula Options#7
#20
#27
#38
#45

+ 1 more market

Prompt
Prompt visibility
What is the best battery organizer and tester?5.4
What is the best baby formula brand for me?5.2
What is the best diaper brand?4.5
I need to track my ovulation. What is the best pregnancy test brand for early detection?1.8
Which dishwasher detergent works best?1.8
What is the best hand sanitizer?1.4
What's the best way to save money on groceries each week?1.4
What is the best epsom salt?1.2
I'm looking for a well-rounded multivitamin for my teen that does more than a standard vitamin, specifically helping with growth.1.0