Data as of Aug 25, 2026 · Based on 1,688 AI responses · See how Parse measures this
Wallets, Money Clips & EDC Carry
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
The Ridge| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 |  BellroyThe leading recommendation for premium, slim leather wallets with thoughtful organization. | The leading recommendation for premium, slim leather wallets with thoughtful organization. | 45% |
| 2 | The RidgeDominant top pick for minimalist, metal, and RFID-blocking wallets. | Dominant top pick for minimalist, metal, and RFID-blocking wallets. | 44% |
| 3 |  EksterConsistently named the faster alternative for its quick-access, pop-up card mechanism. | Consistently named the faster alternative for its quick-access, pop-up card mechanism. | 32% |
| 4 |  Secrid | 18% | |
| 5 |  LeatherologyA classic choice for high-quality leather goods, from bifolds to money clips. | A classic choice for high-quality leather goods, from bifolds to money clips. | 12% |
| 6 |  Matt & NatA leading AI recommendation for stylish, cruelty-free vegan leather wallets. | A leading AI recommendation for stylish, cruelty-free vegan leather wallets. | 12% |
| 7 |  TrayvaxA fast-rising choice for rugged, tactical-style metal wallets made in the USA. | A fast-rising choice for rugged, tactical-style metal wallets made in the USA. | 12% |
| 8 |  CorkorFrequently cited for its unique, sustainable and durable wallets made from cork. | Frequently cited for its unique, sustainable and durable wallets made from cork. | 11% |
| 9 |  Herschel Supply Co. | 10% | |
| 10 |  Etsy | 10% | |
| 11 |  CarryProof | 10% | |
| 12 |  Will's Vegan Store | 9% | |
| 13 |  Serman BrandsRapidly gaining mentions as a top budget-friendly leather RFID wallet. | Rapidly gaining mentions as a top budget-friendly leather RFID wallet. | 9% |
| 14 |  Doshi | 7% | |
| 15 |  Walmart | 7% | |
| 16 |  Pacsafe | 6% | |
| 17 |  Nomad Goods | 6% | |
| 18 |  Royce New York | 6% | |
| 19 |  Monos | 6% | |
| 20 |  Chums | 5% | |
| 21 |  Target | 5% | |
| 22 |  SlimFold | 5% | |
| 23 |  Vaultskin | 5% | |
| 24 |  SamsillAn emerging leader for professional, practical, and affordable interview portfolios. | An emerging leader for professional, practical, and affordable interview portfolios. | 5% |
| 25 |  Ledger | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 41% of analyzed answers.
Slipped from #4 to #6 in overall mentions between Oct 2025 and Mar 2026.
Jumped from rank #17 to #4 between Oct 2025 and Mar 2026.
Rose from rank #37 to #9 between Oct 2025 and Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| The Ridge | 43% | 44% | |
| Bellroy | 42% | 28% | |
| Ekster | 26% | 36% | |
| Secrid | 31% | 17% | |
| Leatherology | 19% | 18% |
The two models disagree most about Doshi (ChatGPT #7, Google #17).
The Ridge continues its reign as the top-recommended wallet brand by AI assistants, favored for its durable, minimalist design. However, the primary dynamic in the niche is the trade-off between The Ridge's secure simplicity and the faster card access offered by competitor Ekster's pop-up mechanism.
Across 1,688 AI responses, Bellroy is mentioned most, named in 45% of them, followed by The Ridge (44%) and Ekster (32%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,688 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
The RidgeBellroyThe RidgeEksterBrands mentioned
The RidgeWhat is the best minimalist wallet?
