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BrandsShinola

How AI describes Shinola

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Shinola logoShinolashinola.com

Shinola designs and manufactures watches, leather goods, and accessories. The company's product line includes timepieces like the Runwell and Canfield watches, along with bags and jewelry.

Parse Score

58.4

#14 of 43 in Writing Instruments and Stationery Gear

Strength49
Reach45
Authority28

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Sources

forbes.com shapes more of what AI says about Shinola than any other source, at 100% of its citations.

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The market map

Writing Instruments and Stationery Gear →
10%20%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →EtsyJ. HerbinRifle Paper Co.Tactile TurnBIGiDESIGNPapierBastion EDCGoulet PensPilot PenBarnes & NobleLeuchtturm1917The RidgeMidoriRefyne

Where AI ranks Shinola

Writing Instruments and Stationery Gear#14
Prompt
Prompt visibility
Is a titanium pen worth the weight savings? What is the best bolt-action pen for fidgeting?9.5
What is the best briefcase?1.8