Data as of Aug 25, 2026 · Based on 743 AI responses · See how Parse measures this
Online Eyewear and Vision Care
Parse
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Zenni Optical remains AI's top-cited online eyewear retailer, consistently recommended for its budget-friendly prices. Below this leader, the market is dynamic, with and gaining ground on in recommendations for best overall service.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Often highlighted for its stylish frames and unique at-home try-on program. | 70% | |
| 2 | 52% | ||
| 3 | Frequently cited for its vast selection, including major designer brands like | 43% | |
| 4 | AI's top recommendation for affordable, budget-friendly prescription glasses. | 43% | |
| 5 | AI's top choice for online contact lens prescription renewal services. | 33% | |
| 6 | 25% | ||
| 7 | 25% | ||
| 8 | 21% | ||
| 9 | 18% | ||
| 10 | 15% | ||
| 11 | 14% | ||
| 12 | 12% | ||
| 13 | 10% | ||
| 14 | 9% | ||
| 15 | 8% | ||
| 16 | 7% | ||
| 17 | 7% | ||
| 18 | 6% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 4% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
forbes.com is the page AI reaches for most here, cited in 37% of analyzed answers.
Fell from rank #2 to #4 between October and March.
“A popular online retailer” → “The specialist for style and at-home try-ons”
Climbed from #3 to #2 in overall rank between October and March.
Jumped from rank #13 to #5 in mentions between October and March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 70% | 96% | ||
| 51% | 35% | ||
| 6% | 50% | ||
| 51% | 48% | ||
| 32% | 48% |
The two models disagree most about Lensabl (ChatGPT #16, Google #2) and Gucci (ChatGPT #11, Google #18).
Zenni Optical remains AI's top-cited online eyewear retailer, consistently recommended for its budget-friendly prices. Below this leader, the market is dynamic, with EyeBuyDirect and GlassesUSA gaining ground on Warby Parker in recommendations for best overall service.
Across 743 AI responses, Warby Parker is mentioned most, named in 70% of them, followed by Essilorluxottica (52%) and GlassesUSA (43%).
Parse measures each brand's mention rate — the share of answers naming it — across 743 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses consistently feature a core group of top online retailers. While Warby Parker and
Zenni Optical were strong initial leaders,
EyeBuyDirect and
GlassesUSA have become more dominant in mentions since December, often being highlighted by Google AI Overviews as top choices.
Where can I buy eyeglasses online?
Responses consistently feature a core group of top online retailers. While Warby Parker and
Zenni Optical were strong initial leaders,
EyeBuyDirect and have become more dominant in mentions since December, often being highlighted by Google AI Overviews as top choices.
Zenni Optical is the dominant and most frequently cited recommendation across all platforms for buying kids' glasses online. Physical retailers like
LensCrafters, , and are often mentioned as secondary options for in-person fittings.
Brands mentioned
Brands mentioned
Zenni Optical is the dominant and most frequently cited recommendation across all platforms for buying kids' glasses online. Physical retailers like
LensCrafters,
Visionworks, and
Target Optical are often mentioned as secondary options for in-person fittings.
The market map