What does AI recommend for digital asset management software?

The digital asset management software leaderboard remains tightly contested between Bynder and Brandfolder, with both platforms capturing nearly equal share of voice across AI responses. AI models consistently segment the market by organizational scale, positioning enterprise governance tools against lightweight, visual-first alternatives for smaller teams.

Which digital asset management software brands appear most in AI answers?

Across 4,268 AI responses, Bynder is mentioned most, named in 43% of them, followed by Adobe (39%) and Brandfolder (38%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 4,268 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best digital asset management software, according to AI

Digital Asset Management Software

745 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Digital Asset Management Software, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	BynderRecommended for enterprise brand governance and complex approval workflows.	Recommended for enterprise brand governance and complex approval workflows.	43%
2	Adobe		39%
3	BrandfolderFavored for intuitive interfaces and rapid adoption by mid-market marketing teams.	Favored for intuitive interfaces and rapid adoption by mid-market marketing teams.	38%
4	CantoPositioned as an accessible mid-market option with strong AI-powered visual search.	Positioned as an accessible mid-market option with strong AI-powered visual search.	34%
5	MediaValetCited for enterprise-scale security and managing high-volume video libraries.	Cited for enterprise-scale security and managing high-volume video libraries.	26%
6	Aprimo		17%
7	Acquia		16%
8	Pics.io		16%
9	Filecamp		16%
10	CloudinarySuggested for developer-focused media automation and API-driven asset transformation.	Suggested for developer-focused media automation and API-driven asset transformation.	15%
11	FrontifyChosen when combining digital asset storage with strict brand guideline enforcement.	Chosen when combining digital asset storage with strict brand guideline enforcement.	12%
12	AirRecommended for startups and agile creative teams needing fast visual collaboration.	Recommended for startups and agile creative teams needing fast visual collaboration.	11%
13	ResourceSpace		11%
14	ZiflowRecommended for agencies managing high-volume, multi-stage creative proofing and compliance.	Recommended for agencies managing high-volume, multi-stage creative proofing and compliance.	10%
15	Alphabet		10%
16	Filestage		10%
17	Frame.ioThe default choice for secure video dailies review and timecoded feedback.	The default choice for secure video dailies review and timecoded feedback.	9%
18	NetX		7%
19	PageProof		7%
20	DBGallery		6%
21	Microsoft		6%
22	Gallery Systems		5%
23	PhotoShelter		5%
24	Amazon		4%
25	IntelligenceBank		4%
26	FotoWare		4%
27	CI HUB		4%
28	Dash		4%
29	Dropbox		4%
30	Pimcore		4%
31	Axiell		4%
32	Webgate		4%
33	GoVisually		4%
34	Stockpress		4%
35	Daminion		3%
36	Iconik		3%
37	Lytho		3%
38	Uplifted		3%
39	Kontainer		3%
40	Extensis		3%
41	ImageKit		3%
42	Sprinklr		3%
43	Orange Logic		3%
44	Ci Media Cloud		3%
45	ReviewStudio		3%
46	Sohonet		3%
47	Razuna		2%
48	Monday		2%
49	Autodesk		2%
50	Clarifai		2%
51	Assimilate		2%
52	Quark		2%
53	Moxion		2%
54	Canva		2%
55	Lingo		2%
56	Salesforce		2%
57	FADEL		2%
58	Figma		2%
59	Celum		2%
60	Wrike		2%
61	Playbook		2%
62	Evercast		2%
63	MediaSilo		2%
64	Wedia		2%
65	Twelve Labs		2%
66	ClickUp		2%
67	Asana		2%
68	CatalogIt		2%
69	Islandora		2%
70	Smartsheet		1%
71	Contently		1%
72	Visuals API		1%
73	Optimizely		1%
74	Hyland		1%
75	Pixx		1%
76	CantoPositioned as an accessible mid-market option with strong AI-powered visual search.	Positioned as an accessible mid-market option with strong AI-powered visual search.	1%
77	Omeka		1%
78	OpenAsset		1%
79	Kollaborate		1%
80	WoodWing		1%
81	HubSpot		1%
82	Imagga		1%
83	GoProof		1%
84	digiKam		1%
85	Santa Cruz Software		1%
86	ImageBank X		1%
87	OpenText		1%
88	Zetcom		1%
89	EnterMedia		1%
90	Approval Studio		1%
91	Desygner		1%
92	Planable		1%
93	ProofHub		1%
94	Wipster		1%
95	Ftrack		1%
96	Invenio		<1%
97	Papirfly		<1%
98	Contentful		<1%
99	UnoPim		<1%
100	Pastel		<1%