Data as of Aug 25, 2026 · Based on 6,866 AI responses · See how Parse measures this
Sports Betting and Fantasy Platforms
Parse
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Underdog Fantasy has surged to the top of the AI leaderboard, recently overtaking longtime leaders for the most cited platform. This reflects a major shift in AI recommendations, which now frequently distinguish between traditional salary-cap DFS, dominated by and , and the rapidly growing 'pick'em' prop game segment led by and other rising apps.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The consistent leader for traditional DFS, MMA, showdown contests, and large tournaments. | 64% | |
| 2 | Praised for its clean user interface and innovative pick'em and best ball formats. | 63% | |
| 3 | A top choice for traditional DFS, often highlighted as being particularly beginner-friendly. | 53% | |
| 4 | The go-to platform for simple 'more or less' player stat prop games. | 40% | |
| 5 | A fast-rising alternative known for its strong social features and integrated daily picks. | 40% | |
| 6 | An emerging pick'em platform noted for its simplicity and accessible design for beginners. | 18% | |
| 7 | 16% | ||
| 8 | An alternative prop-style app featuring unique game modes and high payout multipliers. | 15% | |
| 9 | A pick'em alternative frequently mentioned for its no-deposit bonuses for new players. | 14% | |
| 10 | 11% | ||
| 11 | 6% | ||
| 12 | 4% | ||
| 13 | 4% | ||
| 14 | 3% | ||
| 15 | 3% | ||
| 16 | 3% | ||
| 17 | 3% | ||
| 18 | 2% | ||
| 19 | 2% | ||
| 20 | 2% | ||
| 21 | 2% | ||
| 22 | 2% | ||
| 23 | 2% | ||
| 24 | 2% | ||
| 25 | 2% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
foxsports.com is the page AI reaches for most here, cited in 53% of analyzed answers.
“A general top recommendation for DFS.” → “The top recommendation specifically for 'traditional' salary-cap DFS, often contrasted with pick'em apps.”
Rose from a 6% mention rate in Oct 2025 to 69% by Mar 2026.
Fell from #2 to #4 in overall brand rankings between Oct 2025 and Mar 2026.
Jumped from a 6% mention rate in Oct 2025 to 50% by Mar 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 64% | 61% | ||
| 59% | 62% | ||
| 55% | 44% | ||
| 37% | 43% | ||
| 37% | 27% |
The two models disagree most about Boom Fantasy (ChatGPT #17, Google #9) and Sorare (ChatGPT #15, Google #22).
Underdog Fantasy has surged to the top of the AI leaderboard, recently overtaking longtime leaders for the most cited platform. This reflects a major shift in AI recommendations, which now frequently distinguish between traditional salary-cap DFS, dominated by DraftKings and FanDuel, and the rapidly growing 'pick'em' prop game segment led by Underdog Fantasy and other rising apps.
Across 6,866 AI responses, DraftKings is mentioned most, named in 64% of them, followed by Underdog Fantasy (63%) and FanDuel (53%).
Parse measures each brand's mention rate — the share of answers naming it — across 6,866 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI responses are increasingly recommending Underdog Fantasy as the best starting point for beginners, citing its simple pick'em format and intuitive interface.
DraftKings and
FanDuel are still mentioned for their dedicated beginner-only contests, but the emphasis has shifted towards platforms with simpler gameplay like
and as easier entry points.
What's the best DFS site for a beginner, with lots of contests for low-stakes players?
AI responses are increasingly recommending Underdog Fantasy as the best starting point for beginners, citing its simple pick'em format and intuitive interface.
DraftKings and
FanDuel are still mentioned for their dedicated beginner-only contests, but the emphasis has shifted towards platforms with simpler gameplay like and as easier entry points.
Underdog Fantasy and are consistently praised by AI assistants as having the best, most intuitive user interfaces, particularly for mobile users. is recognized for its accessible layout, while is often framed as being more feature-rich and potentially complex for new users, though still well-designed for desktop use.
Brands mentioned
Brands mentioned
Which DFS site has the best user interface and is the easiest to navigate?
Underdog Fantasy and
Sleeper are consistently praised by AI assistants as having the best, most intuitive user interfaces, particularly for mobile users.
FanDuel is recognized for its accessible layout, while
DraftKings is often framed as being more feature-rich and potentially complex for new users, though still well-designed for desktop use.
The market map
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