Data as of Aug 25, 2026 · Based on 347 AI responses · Shares cover the last 30 days · See how Parse measures this
Collagen Protein Powder Supplements
Parse
https://parse.gl
Vital Proteins maintains its position as the most recommended collagen powder by AI assistants. However, the landscape is shifting, with brands like and surging in popularity since late 2025 by offering strong value and specialized formulas.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The consistent leader, often called a reliable, go-to brand for daily use. | 76% | |
| 2 | A top challenger, frequently recommended for its value, quality, and NSF certification. | 51% | |
| 3 | Consistently cited for its multi-source formulas that offer broader benefits. | 40% | |
| 4 | 24% | ||
| 5 | 24% | ||
| 6 | Frequently recommended for dissolving well in cold water with a neutral taste. | 23% | |
| 7 | A major riser, praised for its simple formula and good value. | 22% | |
| 8 | 22% | ||
| 9 | Surged in mentions, often highlighted for clean, wild-caught marine collagen. | 19% | |
| 10 | 17% | ||
| 11 | A top recommendation specifically for high-quality marine collagen. | 15% | |
| 12 | Gaining ground as a budget-friendly option, especially for skin-focused beauty blends. | 14% | |
| 13 | 11% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 8% | ||
| 17 | 7% | ||
| 18 | 7% | ||
| 19 | 6% | ||
| 20 | 6% | ||
| 21 | 5% | ||
| 22 | 5% | ||
| 23 | 5% | ||
| 24 | 4% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
health.com is the page AI reaches for most here, cited in 52% of analyzed answers.
Jumped from #10 to #3 in mention-rate rank between Oct 2025 and Mar 2026.
Rose from outside the top 25 to rank #4 overall by March 2026.
“A general option mentioned in lists.” → “Specifically framed as a 'best overall' or 'high purity' premium marine collagen.”
Frequently cited in Oct-Dec 2025 but rarely mentioned in top results by early 2026.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 38% | 81% | ||
| 57% | 57% | ||
| 29% | 57% | ||
| 24% | 43% | ||
| 14% | 10% |
Across 347 AI responses, Vital Proteins is mentioned most, named in 76% of them, followed by Sports Research (51%) and Ancient Nutrition (40%).
Parse measures each brand's mention rate — the share of answers naming it — across 347 AI responses to this market's buyer questions over the last 30 days. Answers are collected daily and the ranking is re-measured on the same 30-day window.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Vital Proteins is consistently the top recommendation for the 'best' collagen powder across all platforms. Since late 2025,
Sports Research and
Ancient Nutrition have solidified their positions as the next most-cited brands, with AI responses increasingly diversifying recommendations based on user goals like skin health or joint support.
Brands mentioned
what's the best collagen powder for me to buy?
Vital Proteins is consistently the top recommendation for the 'best' collagen powder across all platforms. Since late 2025,
Sports Research and
Ancient Nutrition have solidified their positions as the next most-cited brands, with AI responses increasingly diversifying recommendations based on user goals like skin health or joint support.
Vital Proteins is the near-unanimous first recommendation for users new to collagen. Throughout the observation window, both ChatGPT and Google AI Overviews consistently add and as the primary alternatives, framing them as good choices for value and multi-type formulas, respectively.
Brands mentioned
which collagen brand should i try?
Vital Proteins is the near-unanimous first recommendation for users new to collagen. Throughout the observation window, both ChatGPT and Google AI Overviews consistently add
Sports Research and
Ancient Nutrition as the primary alternatives, framing them as good choices for value and multi-type formulas, respectively.