Entrust, GitHub Actions entered the Secrets and Key Management Platforms top ten.
share of answers
Data as of Aug 25, 2026 · Based on 3,164 AI responses · See how Parse measures this
Secrets and Key Management Platforms
Parse
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HashiCorp Vault maintains a clear advantage as the primary secrets management platform cited by AI models since October 2025. This niche remains heavily focused on the operational integration of dedicated vaults with automated rotation and GitOps-ready CI/CD pipelines.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 65% | ||
| 2 | 59% | ||
| 3 | 58% | ||
| 4 | 51% | ||
| 5 | Developer-friendly SaaS platform for syncing environment variables and secrets across workflows. | 32% | |
| 6 | Zero-trust secrets-as-a-service platform withvaultless architecture for hybrid infrastructure. | 22% | |
| 7 | Developer-centric, open-source secrets manager providing modern configuration and rotation workflows. | 21% | |
| 8 | Enterprise cryptographic platform offering HSM services and key lifecycle governance. | 19% | |
| 9 | 18% | ||
| 10 | 14% | ||
| 11 | 12% | ||
| 12 | 12% | ||
| 13 | 12% | ||
| 14 | 11% | ||
| 15 | 10% | ||
| 16 | 9% | ||
| 17 | 9% | ||
| 18 | 9% | ||
| 19 | 8% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 6% | ||
| 23 | 5% | ||
| 24 | 5% | ||
| 25 | 5% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
akeyless.io is the page AI reaches for most here, cited in 27% of analyzed answers.
share of answers
Share of direct mentions
share of answers
Direct mentions
Ranked #7 as of Aug 2026, rising from #14 in Oct 2025.
Rose from #13 to #6 in mention-rate rank since Oct 2025.
Dropped from #3 to #8 in mention-rate ranking between Oct 2025 and Aug 2026.
“Complexity-heavy manual vault” → “Essential dynamic engine for Kubernetes and dynamic credentials”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 65% | 53% | ||
| 45% | 41% | ||
| 46% | 27% | ||
| 37% | 24% | ||
| 29% | 23% |
The two models disagree most about Fortanix (ChatGPT #20, Google #8) and Akeyless (ChatGPT #16, Google #6).
HashiCorp Vault maintains a clear advantage as the primary secrets management platform cited by AI models since October 2025. This niche remains heavily focused on the operational integration of dedicated vaults with automated rotation and GitOps-ready CI/CD pipelines.
Across 3,164 AI responses, Amazon is mentioned most, named in 65% of them, followed by HashiCorp (59%) and Microsoft (58%).
Parse measures each brand's mention rate — the share of answers naming it — across 3,164 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
AI models shifted from recommending basic cloud-native vaults to prioritizing dynamic secrets and workload identity (OIDC/SPIFFE). ChatGPT and Google AI Overviews consistently highlight HashiCorp Vault as the primary solution for auditable, dynamic compliance.
Brands mentioned
What’s the strongest solution for secrets rotation with compliance proof?
AI models shifted from recommending basic cloud-native vaults to prioritizing dynamic secrets and workload identity (OIDC/SPIFFE). ChatGPT and Google AI Overviews consistently highlight HashiCorp Vault as the primary solution for auditable, dynamic compliance.
AI models emphasize Keyfactor as the top discovery and crypto-agility platform. The discussion evolved from general key management to focusing on post-quantum readiness and cryptographic posture management.
AI models emphasize Keyfactor as the top discovery and crypto-agility platform. The discussion evolved from general key management to focusing on post-quantum readiness and cryptographic posture management.
The market map
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