Incogni narrowly edges DeleteMe as a recommended automated service for removing personal records from data brokers. For blocking trackers across websites or managing social media settings, Privacy Badger is the usual answer.
Yes, there are several automated and semi-automated personal data removal services designed to handle the tedious opt-out process for you. Instead of manually submitting requests to hundreds of individual data brokers, these tools continuously scan for your information and submit removal requests on your behalf, following up when brokers relist your data.
Top-rated data removal services vary by price, coverage, and approach:
Incogni is widely recognized for its deep coverage, automatically targeting hundreds of data brokers, people-search sites, and marketing lists with continuous re-evaluation (approx. $90/year). Check details on the Incogni Official Site.
DeleteMe is a pioneer in the space that pairs automation with human privacy experts. A dedicated team handles stubborn brokers that reject automated requests, and they provide comprehensive quarterly reports (approx. $129/year). Learn more at the .
What is the best way to stop marketers and data brokers from collecting and selling my personal data?
I need a browser extension that simplifies the process of opting out of third-party data sharing across multiple websites. Which solutions should I install?
Which browser-integrated privacy tools are best for managing and restricting individual permissions for cookies and local storage on a per-site basis?
I need an extension that helps me manage my privacy settings on popular social media platforms without having to navigate their complex menus. Which tools are best for this?
What's the best "set it and forget it" solution for protecting my personal privacy online?
I'm looking for a complete solution to take back control of my personal data.
What's the best tool for an individual to manage their privacy preferences across all their online accounts?
Optery offers tiered pricing ranging from budget-friendly automated/hybrid options to full-coverage packages, plus a free initial scan to see where your data currently lives (plans start around $39/year up to $249/year). Explore options on the Optery Official Site.
Privacy Bee provides broad enterprise-level coverage across over 1,000 sites, though it sits at a higher price point (approx. $197/year). Review features on the Privacy Bee Official Site.
Browser/App Extensions like Mozilla Monitor or DuckDuckGo Privacy Pro also offer integrated data removal components bundled into broader privacy toolkits.
If you'd like to narrow this down, let me know:
What is your approximate budget?
Do you need coverage for just yourself or your whole family?
I can help you pick the best-fit tool for your specific needs.
Yes. There’s now a fairly mature market for automated personal-data removal services. They identify your profiles on data brokers/people-search sites, submit opt-out or deletion requests for you, and periodically repeat them because your information can reappear.
Data removal bundled with credit monitoring, identity theft protection, VPN, password manager, etc.
*Prices can change and promotions may apply.
My picks
For most people: Incogni. Its Standard plan currently handles recurring automated removal from 420+ data-broker sites for $95.88/year. Its higher-tier plan is interesting if you discover sites that aren't in its normal coverage because it includes custom removal requests.
For maximum transparency: Optery. I particularly like that it provides exposure/removal reports with screenshots, so you're not simply taking the company's word that something disappeared. It also rescans and resubmits requests at least monthly for paid users.
For a more human-operated approach: DeleteMe. It submits the opt-outs on your behalf and monitors the brokers quarterly. Its current standard individual plan is listed at $129/year.
One important caveat
None of these services can literally erase you from the entire internet. They primarily target data brokers and people-search sites; government records, social-media accounts, news articles, forums, etc. are a different problem. Even after an opt-out, information can reappear, which is why recurring monitoring matters. Optery explicitly acknowledges that it cannot guarantee 100% removal.
There's also a legitimate privacy paradox here: to find your records, these services need identifying information from you. I'd therefore look closely at what information a service retains, whether it sells data, its security practices, and whether it has relationships with data brokers. For example, Optery says it doesn't sell customer data or have financial relationships with data brokers.
Bottom line: If you want to set it and forget it, I'd start with Incogni. If you want to actually see evidence of what's out there and what got removed, I'd lean toward Optery.
If you want, I can also compare Incogni vs. Optery vs. DeleteMe specifically for a Connecticut/U.S. resident, including which covers the biggest people-search sites and which gives you the best value.
Yes, a variety of automated commercial services and official government tools exist to scrub your personal information from data broker lists . Because data brokers frequently re-scrape and re-list public records, continuous monitoring is typically required rather than a one-time sweep.
Free Government Tools
California DROP Platform : If you are a California resident, the California Privacy Protection Agency offers the Delete Request and Opt-out Platform (DROP) for free. A single request through this state system commands hundreds of registered data brokers to delete and stop selling your personal information.
Paid Subscription Services
Incogni : Known for covering a massive footprint of over 420+ data brokers. It operates on legal frameworks like GDPR and CCPA to handle continuous opt-out and suppression requests automatically, coming in as one of the more cost-effective annual subscription options.
DeleteMe : One of the pioneers in the space. It handles continuous removal cycles and offers customized family and multi-person plans, making it ideal if you want to clear household members simultaneously.
Aura : A comprehensive digital security bundle that combines automated data broker removal with broader identity theft protection, credit alerts, and a VPN.
If you'd like to narrow this down, let me know:
Are you a California resident (eligible for DROP)?
Do you need coverage for just yourself or a whole family?
Are you looking for a standalone removal tool or an all-in-one identity theft/security suite?
Yes. There’s a well-established category of data-removal services that will search data brokers and people-search sites for your information, submit opt-out/deletion requests, and periodically repeat the process when your information reappears.
The main options I’d consider
Service
Approx. cost
Coverage / approach
Best for
Incogni
$7.99/mo annually
420+ brokers; automated recurring requests; custom removals on higher tier
Yes, these services do exist and have become quite popular. They operate by continuously scanning data broker registries and people-search databases, submitting automated or human-guided opt-out requests, and re-checking periodically to ensure your information doesn't pop back up.
The top-rated services on the market include:
Privacy Bee – Highly rated for comprehensive coverage (scanning over 1,000 sites), continuous vulnerability monitoring, and robust dashboard controls.
Incogni – Known for great value and extensive automated coverage targeting hundreds of data brokers and people-search sites with continuous legal opt-out requests.
DeleteMe – One of the oldest and most trusted names in the space, utilizing a mix of automated tools and human experts to handle removal and custom requests.
Optery – Noted for precision and providing visual evidence or screenshots as proof when listings are successfully removed.
Kanary – Focuses on gradual, thorough removal and tracking across a wide array of public exposure sites and search engines.
To help narrow down which service fits you best, tell me:
Are you looking for the most budget-friendly option or the most comprehensive coverage?
Do you also want bundled features like identity theft insurance or a VPN?
Yes — absolutely. There are several services specifically designed to automatically find your personal information on data broker websites, submit removal requests on your behalf, and keep checking to make sure it stays removed.
They're often called data removal services or personal information removal services. They can help remove information such as your home address, phone number, email address, age, and relatives' names from people-search websites.
The Federal Trade Commission (FTC) confirms that you can either opt out of these websites yourself for free or pay a service to do it for you.
Three services worth looking at
1. Incogni
(Best for automation)
From $7.99/month, billed annually ($95.88/year)
Automatically sends removal requests to more than 420 data brokers and repeats requests to help prevent your information from reappearing. Higher-tier plans include custom removal requests for additional sites.
Best overall for hands-off removal
DeleteMe
$129/yr
750–900+ sites advertised; human-assisted removal
Human involvement & established service
Optery
Free–$24.99/mo
~380–635+ sites depending on plan; before/after screenshots
Transparency & seeing what was found
Aura
~$12/mo annually
Data removal bundled with identity protection, VPN, credit monitoring, etc.
All-in-one identity protection
Kanary
~$17/mo
300+ sites; free tier with limited removals
Broad privacy-management tools
Current 2026 comparisons put Incogni, DeleteMe, and Optery among the strongest dedicated choices. Independent testing by Security.org ranked Incogni first overall, DeleteMe as the most thorough, and Optery as the most flexible.
My take
I'd start with Incogni if your goal is simply “I don't want to deal with data brokers myself.” Its standard plan covers 420+ brokers, and it automatically sends recurring removal requests. Its claims have also had independent verification, which is a useful differentiator.
I'd choose Optery if you want to see the problem before paying. Its free tier can identify exposures, and its paid service provides before/after screenshots showing removals.
I'd choose DeleteMe if you prefer a more traditional, human-assisted service. It has been operating since 2010 and uses human researchers alongside automation.
One important caveat: none of these services can guarantee that your information disappears from the entire internet. They target particular data brokers and people-search sites, and information can reappear, which is why ongoing monitoring/removal is important.
If you tell me (1) roughly how much you're willing to spend per year and (2) whether you're in the U.S., I can narrow this to the 2–3 services I'd actually recommend for you, including current pricing and which one has the strongest broker coverage.
Free exposure reports; paid automated plans available
Shows where your information may be exposed, with screenshots and links to listings. Paid plans automatically submit and repeat removal requests, with monthly checks.
Best if: You want to see how much of your information is exposed before paying.
Around $129/year for an individual plan, based on recent published comparisons
A long-established removal service that combines automated processes with human assistance and provides periodic privacy reports. Check its current broker coverage and plan details before purchasing.
Best if: You prefer a more hands-on service rather than relying entirely on automation.
No service removes everything. Government records, court documents, news articles, and social media posts may remain accessible.
Your information can reappear. Recurring scans and removal requests matter more than a one-time cleanup.
Check exactly which sites are covered. A high advertised number of websites doesn't necessarily mean every site receives the same automated treatment.
Review the privacy policy. These services need some personal information to identify your records and submit requests on your behalf.
My recommendation
I'd start with Optery's free exposure report to see where your information is listed. If you want to avoid handling opt-outs yourself, compare Incogni's annual plan with the paid Optery plans that cover those same websites.
One question that would help me narrow this down: Is your main goal to get your home address and phone number off people-search sites, or do you want the broadest possible removal of your personal information across the internet? The best service can differ depending on how comprehensive you want the cleanup to be.
