Data as of Sep 9, 2026 · Based on 3,265,539 AI responses across 10,525 prompts · See how Parse measures this
Incogni automatically removes your personal data from data brokers and people-search sites by scanning for your information, submitting removal requests, and repeatedly re-issuing them to prevent new listings. It provides ongoing protection with continuous monitoring and new site coverage, plus regular privacy progress reports; Deloitte has independently verified removals from 420+ brokers and over 245 million requests processed. The service offers several pricing plans (Standard, Unlimited, Family Unlimited) with monthly and annual options and a 30-day money-back guarantee.
The market map · 5 of 60 labelled
Personal Data Removal Services →82%positive
automatedbest overallhands-offhighly automatedset it and forget itbestbroad broker coverageaffordable
Strengths
Weaknesses
Excerpts where Incogni appeared in the AI's answer

Incogni : Developed by Surfshark, it continuously monitors and targets an extensive list of data brokers with fully automated removal requests.

Incogni (Best Comprehensive Protection): Developed by Surfshark, this service fully automates the removal process across more than 420 data brokers .
Excerpts where Incogni appeared in the AI's answer

Incogni : Backed by Surfshark, Incogni excels at complete automation and scale.

Incogni is best for automation and value . Backed by Surfshark, it continuously blasts and manages opt-out requests across a massive volume of data brokers without tier-paywalling the number of sources.
Excerpts where Incogni appeared in the AI's answer

Incogni : Backed by Surfshark, Incogni is one of the most aggressive and cost-effective fully automated options.

Incogni — Best Overall / Best Budget-Friendly Automation: Backed by Surfshark, Incogni automatically sends out continuous, legally binding removal requests
Excerpts where Incogni appeared in the AI's answer

Incogni is a strong alternative that covers a vast array of data brokers (420+) and handles continuous removal requests automatically.

Incogni : Highly regarded for its hands-off, highly automated approach.
Excerpts where Incogni appeared in the AI's answer

Incogni - Best for: Hands-off, set-it-and-forget-it automation at a budget-friendly price point.

Incogni: Widely considered the top overall value and gold standard for broad coverage.
Excerpts where Incogni appeared in the AI's answer

Incogni : Widely considered a top pick for its strong balance of extensive broker coverage and value.

Incogni: Developed by the makers of Surfshark, Incogni is a powerful, highly automated "set-and-forget" tool.
Excerpts where Incogni appeared in the AI's answer

Incogni (Best Overall & Best Value): Widely considered the gold standard for balancing cost and broad broker coverage.

Incogni is more automated and lower maintenance, which matters for continuous re-submission as brokers rebuild profiles.
Excerpts where Incogni appeared in the AI's answer

Incogni — Widely ranked as an overall best value , covering a massive network of over 420 data brokers.

incogni.com — Focuses on automated data broker removal and recurring requests.
Excerpts where Incogni appeared in the AI's answer

Incogni : Widely considered a top overall choice for value and broad coverage.

incogni.com — A strong choice if you want an automated service with broad broker coverage.
Excerpts where Incogni appeared in the AI's answer

Incogni — another strong hands-off option. It automatically sends recurring requests to 420+ covered data brokers and lets higher-tier users submit custom removal requests for additional sites.

Incogni: Widely regarded as a top overall pick for hands-off, fully automated data removal.