Data as of Aug 25, 2026 · Based on 1,299 AI responses · See how Parse measures this
Consumer Genomics Products and Services
ParseChatGPT + Google AIParse
https://parse.gl
Measured across ChatGPT & Google AI
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | 23andMeThe leading service, but often cited with concerns about data privacy and bankruptcy. | The leading service, but often cited with concerns about data privacy and bankruptcy. | 31% |
| 2 |  Progeny GeneticsA leading clinical software for creating pedigrees and managing family history data. | A leading clinical software for creating pedigrees and managing family history data. | 20% |
| 3 |  FamGenixA modern  Pedigree Tool with built-in risk assessment models for genetic counselors. | A modern Pedigree Tool with built-in risk assessment models for genetic counselors. | 18% |
| 4 |  National Institutes of Health | 18% | |
| 5 |  SelfDecodeStands out for AI-driven, actionable health reports that integrate labs and lifestyle data. | Stands out for AI-driven, actionable health reports that integrate labs and lifestyle data. | 17% |
| 6 |  Nature | 17% | |
| 7 |  CircleDNA | 16% | |
| 8 |  InformedDNAA key telehealth provider for direct-to-consumer genetic counseling services. | A key telehealth provider for direct-to-consumer genetic counseling services. | 16% |
| 9 |  Nebula GenomicsCited for offering whole-genome sequencing for the most comprehensive genetic data. | Cited for offering whole-genome sequencing for the most comprehensive genetic data. | 16% |
| 10 |  PhenoTips | 15% | |
| 11 |  Genome MedicalMentioned often for providing direct telehealth genetic counseling for consumers. | Mentioned often for providing direct telehealth genetic counseling for consumers. | 15% |
| 12 |  Cell | 14% | |
| 13 |  American Society of Human Genetics (ASHG) | 13% | |
| 14 |  GenomeWeb | 13% | |
| 15 |  National Human Genome Research Institute | 12% | |
| 16 |  TrakGene | 12% | |
| 17 |  Online Mendelian Inheritance in Man (OMIM) | 11% | |
| 18 |  Plos | 10% | |
| 19 |  Grey Genetics | 10% | |
| 20 |  Genetic Support Foundation | 10% | |
| 21 |  Cshlp | 10% | |
| 22 |  Invitae | 9% | |
| 23 |  GenoPro | 8% | |
| 24 |  bioRxiv | 8% | |
| 25 |  Labcorp | 8% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
reddit.com is the page AI reaches for most here, cited in 23% of analyzed answers.
“A default recommendation for genetic health information.” → “A service cited with increasing caveats about data privacy and its bankruptcy.”
Gained prominence after Nov 2025 for its AI-driven, personalized health reports.
Its mention share dropped from 77% in Oct 2025 to 53% in Mar 2026.
Emerged in Nov 2025 to become a top recommendation for its strong privacy stance.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 23andMe | 38% | 36% | |
| Nebula Genomics | 23% | 19% | |
| TrakGene | 13% | 21% | |
| National Human Genome Research Institute | 14% | 19% | |
| Invitae | 22% | 0% |
The two models disagree most about TrakGene (ChatGPT #21, Google #2) and Online Mendelian Inheritance in Man (OMIM) (ChatGPT #25, Google #7).
23andMe remains the most frequently cited brand in AI responses for consumer genomics services. However, conversations are increasingly shifting toward specialized providers, with services like SelfDecode gaining prominence for actionable health insights and Sequencing.com for its strong privacy stance.
Across 1,299 AI responses, 23andMe is mentioned most, named in 31% of them, followed by Progeny Genetics (20%) and FamGenix (18%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,299 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
23andMeSelfDecodeNebula GenomicsAI responses have evolved, shifting focus from the general health reports of
AI responses have evolved, shifting focus from the general health reports of
Sequencing.com
MyHeritage23andMe
AncestryAI responses consistently highlight companies with explicit 'no sell' privacy policies. Initially, and FamilyTreeDNA were key recommendations, but by late 2025, became a dominant suggestion for its strong privacy-first stance, frequently contrasted with the complex policies of larger companies like .
23andMeMyHeritageBrands mentioned
Sequencing.comMyHeritage23andMeAncestryAI responses consistently highlight companies with explicit 'no sell' privacy policies. Initially,
