Best makeup palettes and brush sets, according to AI

Data as of Aug 25, 2026 · Based on 1,419 AI responses · See how Parse measures this

Makeup Palettes and Brush Sets

235 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Makeup Palettes and Brush Sets, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	Laura Geller New YorkIncreasingly recommended for its baked formulas and all-in-one face palettes.	Increasingly recommended for its baked formulas and all-in-one face palettes.	27%
2	Natasha DenonaThe top recommendation for luxury nude eyeshadow palettes for everyday looks.	The top recommendation for luxury nude eyeshadow palettes for everyday looks.	24%
3	e.l.f. CosmeticsA top affordable choice for beginner makeup brush sets.	A top affordable choice for beginner makeup brush sets.	24%
4	Make Up For EverA premium choice for comprehensive, cream-based full-face palettes.	A premium choice for comprehensive, cream-based full-face palettes.	22%
5	Milani CosmeticsA popular budget-friendly option for all-in-one face and travel palettes.	A popular budget-friendly option for all-in-one face and travel palettes.	21%
6	L'Oréal		21%
7	Real TechniquesA consistent top recommendation for affordable, quality beginner brush kits.	A consistent top recommendation for affordable, quality beginner brush kits.	19%
8	EcoToolsA leading budget and eco-friendly choice for beginner brush sets.	A leading budget and eco-friendly choice for beginner brush sets.	18%
9	ColourPopFrequently cited as a budget-friendly choice for nude eyeshadow palettes.	Frequently cited as a budget-friendly choice for nude eyeshadow palettes.	18%
10	Anastasia Beverly Hills		17%
11	ILIA		16%
12	Sephora		14%
13	Morphe		13%
14	Kose		13%
15	Ulta Beauty		12%
16	IT Cosmetics		12%
17	Woosh BeautyHighlighted for its comprehensive, fold-out full-face travel palettes.	Highlighted for its comprehensive, fold-out full-face travel palettes.	12%
18	Makeup By Mario		12%
19	Too Faced		11%
20	Charlotte Tilbury		9%
21	Smashbox		9%
22	Sephora		8%
23	Physicians Formula		7%
24	Revolution Beauty		6%
25	OFRA Cosmetics		6%
26	M·A·C Cosmetics		5%
27	NARS		5%
28	Seint		5%
29	Sonia Kashuk		5%
30	Dior		5%
31	Chanel		5%
32	Lvmh		4%
33	BS-MALL		4%
34	Catrice		4%
35	Stila		4%
36	Huda Beauty		4%
37	Juvia's Place		3%
38	Subtl Beauty		3%
39	Patrick Ta Beauty		3%
40	Jessup Beauty		3%
41	Sigma Beauty		3%
42	Kaja Beauty		3%
43	Pretty Smart Cosmetics		3%
44	Danessa Myricks Beauty		3%
45	Target		2%
46	Beauty Bay		2%
47	Hourglass Cosmetics		2%
48	Iconic London		2%
49	Wet n Wild		2%
50	Bobbi Brown Cosmetics		2%
51	BK Beauty		2%
52	Beauty Creations		2%
53	Walmart		2%
54	Profusion Cosmetics		2%
55	Victoria Beckham Beauty		2%
56	Buxom		2%
57	Amazon		1%
58	MYO Cosmetic Cases		1%
59	Spectrum Collections		1%
60	Clinique		1%
61	Macy's		1%
62	MOB Beauty		1%
63	Judydoll		1%
64	Farmasi		1%
65	Made By Mitchell		1%
66	Sculpted By Aimee		<1%
67	Elf		<1%
68	Bellamianta		<1%
69	Pat McGrath Labs		<1%
70	Essence		<1%
71	MŌDA Brush		<1%
72	LimeLife by Alcone		<1%
73	Walgreens Boots Alliance		<1%
74	DUcare		<1%
75	TJX Companies		<1%
76	Marshalls		<1%
77	Covergirl		<1%
78	Rare Beauty		<1%
79	Beauty Pie		<1%
80	ILÈ Cosmetics		<1%
81	Alleyoop		<1%
82	CVS Health		<1%
83	Etsy		<1%
84	Beautyblender		<1%
85	Sleek MakeUP		<1%
86	Beakey		<1%
87	Nordstrom		<1%
88	Colorful		<1%
89	Rodial		<1%
90	Kind Rebel Company		<1%
91	Kjaer Weis		<1%
92	Pinkflash		<1%
93	Luxie Beauty		<1%
94	Dasique		<1%
95	Misslyn		<1%
96	Shany		<1%
97	PÜR Cosmetics		<1%
98	Viseart		<1%
99	Saint Cosmetics		<1%
100	KVD Beauty		<1%