Data as of Aug 25, 2026 · Based on 889 AI responses · See how Parse measures this
Nutrafol remains the most frequently recommended hair growth supplement by AI assistants. However, Viviscal has surged in citations since October, now ranking second overall and challenging for the top spot in prompts about scientifically proven vitamins.
Hair Growth Supplements and Serums
Parse
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| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | The viral rosemary mint oil, recommended as an affordable scalp-strengthening treatment. | 28% | |
| 2 | 20% | ||
| 3 | 19% | ||
| 4 | A science-backed formula targeting internal factors like hormones and stress. | 19% | |
| 5 | 13% | ||
| 6 | 12% | ||
| 7 | Its prescription drug Propecia (Finasteride) is the top non- | 10% | |
| 8 | 10% | ||
| 9 | The gold-standard, FDA-approved minoxidil treatment for clinically proven hair regrowth. | 9% | |
| 10 | 9% | ||
| 11 | Plant-based, hormone-free GRO serum, often suggested for users with sensitive scalps. | 8% | |
| 12 | 7% | ||
| 13 | 5% | ||
| 14 | A budget-friendly multi-peptide serum for improving hair density and scalp | 5% | |
| 15 | 4% | ||
| 16 | 4% | ||
| 17 | A popular scalp serum with peptides, caffeine, and rosemary oil. | 4% | |
| 18 | 4% | ||
| 19 | 4% | ||
| 20 | 4% | ||
| 21 | 4% | ||
| 22 | 3% | ||
| 23 | 3% | ||
| 24 | 3% | ||
| 25 | 3% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
pmc.ncbi.nlm.nih.gov is the page AI reaches for most here, cited in 31% of analyzed answers.
Became the dominant recommendation for rosemary oil, rising from #17 to #8 overall.
Fell from rank #2 to #3 as AI offered more diverse supplement and serum options.
“A top overall hair serum choice.” → “A niche recommendation for sensitive scalps or plant-based preferences.”
Rose from rank #5 in October to #2 by March.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 24% | 32% | ||
| 12% | 35% | ||
| 9% | 28% | ||
| 10% | 0% | ||
| 0% | 20% |
The two models disagree most about Kitsch (ChatGPT #4, Google #22) and Aromatica (ChatGPT #25, Google #9).
Nutrafol remains the most frequently recommended hair growth supplement by AI assistants. However, Viviscal has surged in citations since October, now ranking second overall and challenging for the top spot in prompts about scientifically proven vitamins.
Across 889 AI responses, Mielle Organics is mentioned most, named in 28% of them, followed by Briogeo (20%) and Church & Dwight (19%).
Parse measures each brand's mention rate — the share of answers naming it — across 889 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
The Ordinary consistently appears as the top budget-friendly recommendation for its multi-peptide serum. For overall performance,
Vegamour and
Nutrafol were leading choices through late 2025, with Kérastase and Act + Acre gaining prominence into 2026.
Rogaine is frequently mentioned as the clinically proven alternative for regrowth.
Brands mentioned
which hair growth serum should I try?
The Ordinary consistently appears as the top budget-friendly recommendation for its multi-peptide serum. For overall performance,
Vegamour and
Nutrafol were leading choices through late 2025, with Kérastase and Act + Acre gaining prominence into 2026. is frequently mentioned as the clinically proven alternative for regrowth.
Nutrafol and Viviscal are the consistent top recommendations, framed as clinically-backed options. Over time, AI responses have become more structured, adding budget-friendly brands like
and Nature Made to their lists, often in distinct categories.
Brands mentioned
which hair growth supplements should I buy?
Nutrafol and Viviscal are the consistent top recommendations, framed as clinically-backed options. Over time, AI responses have become more structured, adding budget-friendly brands like
Nature's Bounty and Nature Made to their lists, often in distinct categories.