What does AI recommend for home and auto insurance providers?

State Farm now leads AI recommendations for home and auto insurance, having climbed from the #3 spot since late 2025. This rise reflects a broader trend of large national carriers like Nationwide and Progressive gaining prominence, often displacing long-standing leaders.

Which home and auto insurance providers brands appear most in AI answers?

Across 716 AI responses, USAA is mentioned most, named in 80% of them, followed by State Farm (77%) and Amica (70%).

How does Parse rank these brands?

Parse measures each brand's mention rate — the share of answers naming it — across 716 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.

How does a brand enter this ranking?

Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.

Best home and auto insurance providers, according to AI

Data as of Aug 25, 2026 · Based on 716 AI responses · See how Parse measures this

Home and Auto Insurance Providers

125 brands

ParseChatGPT + Google AI

Parse

https://parse.gl

Measured across ChatGPT & Google AI

Best Home and Auto Insurance Providers, According to ChatGPT & Google AI | Parse

#	Brand	What AI says	Mention rate
1	USAATop-rated choice for military members, praised for satisfaction and rates.	Top-rated choice for military members, praised for satisfaction and rates.	80%
2	State FarmFrequently cited for strong bundling discounts and overall value.	Frequently cited for strong bundling discounts and overall value.	77%
3	AmicaConsistently recognized for high customer satisfaction and excellent claims service.	Consistently recognized for high customer satisfaction and excellent claims service.	70%
4	Erie InsurancePraised for excellent customer experience, though its availability is regional.	Praised for excellent customer experience, though its availability is regional.	54%
5	NationwideA rising contender consistently noted for good bundling deals.	A rising contender consistently noted for good bundling deals.	41%
6	Auto-Owners Insurance		40%
7	AllstateRecommended for its robust discounts, digital tools, and agent support.	Recommended for its robust discounts, digital tools, and agent support.	34%
8	TravelersFeatures flexible policy options and rates often below the national average.	Features flexible policy options and rates often below the national average.	29%
9	Berkshire Hathaway		23%
10	ProgressiveFrequently cited for competitive rates and strong bundling savings.	Frequently cited for competitive rates and strong bundling savings.	22%
11	ChubbA top recommendation for high-value homes and premium service.	A top recommendation for high-value homes and premium service.	18%
12	American Family Insurance		17%
13	Farmers Insurance		11%
14	Liberty Mutual		10%
15	The Zebra		9%
16	J.D. Power		6%
17	Policygenius		5%
18	A.M. Best		5%
19	American Automobile Association (AAA)		5%
20	Lemonade		4%
21	Matic		4%
22	Bankrate		3%
23	ProgressiveFrequently cited for competitive rates and strong bundling savings.	Frequently cited for competitive rates and strong bundling savings.	3%
24	Insurify		3%
25	NerdWallet		3%
26	The Hartford		3%
27	Forbes		2%
28	National Association of Insurance Commissioners		2%
29	U.S. News & World Report		2%
30	Consumer Reports		2%
31	Country Financial		2%
32	News Corp		2%
33	Gabi		1%
34	NJM Insurance Group		1%
35	Comcast Corporation		1%
36	SelectQuote		1%
37	WalletHub		<1%
38	S&P Global		<1%
39	North Carolina Farm Bureau Insurance Group		<1%
40	MoneyGeek		<1%
41	AIG		<1%
42	HelpInsure		<1%
43	Insurance.com		<1%
44	Insure		<1%
45	Texas Farm Bureau Insurance		<1%
46	QuoteWizard		<1%
47	Compare		<1%
48	Reddit		<1%
49	Wawanesa		<1%
50	Mercury Insurance		<1%
51	Coastal Style Magazine		<1%
52	ValuePenguin		<1%
53	Homesite		<1%
54	Direct Auto		<1%
55	Safety Insurance		<1%
56	Quincy Mutual Group		<1%
57	NYCM Insurance		<1%
58	Arbella Insurance		<1%
59	Westfield		<1%
60	Moody's		<1%
61	Costco		<1%
62	PEMCO Insurance		<1%
63	Matic Robots		<1%
64	Texas		<1%
65	OUTsurance		<1%
66	State of California		<1%
67	Florida Office of Insurance Regulation		<1%
68	Ludovissy & Associates		<1%
69	Santam		<1%
70	Discovery		<1%
71	Finder		<1%
72	Auto & General		<1%
73	Better Business Bureau		<1%
74	Brightway Insurance		<1%
75	Credit.com		<1%
76	Homesite		<1%
77	OneMoneyWay		<1%
78	Robins Insurance		<1%
79	Schneiderman Insurance		<1%
80	Acuity		<1%
81	Construction Coverage		<1%
82	EECU		<1%
83	IBD		<1%
84	King Price Insurance		<1%
85	MVR Insurance Agency		<1%
86	Rates.ca		<1%
87	Reliant Insurance Group		<1%
88	Andover Companies		<1%
89	Insure Coastal		<1%
90	MiWay		<1%
91	Reddit Agency Partner Directory		<1%
92	Budget Insurance		<1%
93	Citizens Bank		<1%
94	North Star Mutual		<1%
95	AIC Insurance Agency		<1%
96	Answer Financial		<1%
97	Demas Law Group, P.C.		<1%
98	Naked Insurance		<1%
99	OpenAI		<1%
100	First for Women		<1%