The top three brands captured 23.8% of direct mentions in External Attack Surface Management Tools.
Share of direct mentions
share of answers
Data as of Aug 25, 2026 · Based on 1,553 AI responses · See how Parse measures this
External Attack Surface Management Tools
Parse
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Microsoft maintains its lead in AI-driven recommendations for External Attack Surface Management tools. However, the landscape is shifting as platforms like , , and have surged in prominence since late 2025, challenging formerly dominant players.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Recommended for organizations deeply integrated into the Azure and M365 security ecosystems. | 62% | |
| 2 | Frequently cited for its ability to discover unknown assets and 'shadow IT'. | 53% | |
| 3 | A top enterprise choice for large, complex environments needing continuous discovery. | 51% | |
| 4 | Known for comprehensive exposure management and strong third-party risk insights. | 46% | |
| 5 | Often cited for linking external attack surface data with endpoint security telemetry. | 42% | |
| 6 | Frequently recommended alongside its vulnerability management tools for a consolidated view. | 40% | |
| 7 | A fast-rising contender noted for cloud-native security and attack path analysis. | 26% | |
| 8 | 22% | ||
| 9 | A mature platform, often suggested for integration with its compliance and VM tools. | 22% | |
| 10 | 18% | ||
| 11 | 17% | ||
| 12 | 17% | ||
| 13 | 15% | ||
| 14 | 14% | ||
| 15 | A key player in Digital Risk Protection for brand and social media threats. | 14% | |
| 16 | 12% | ||
| 17 | 11% | ||
| 18 | 10% | ||
| 19 | 10% | ||
| 20 | 10% | ||
| 21 | 9% | ||
| 22 | 7% | ||
| 23 | 6% | ||
| 24 | 6% | ||
| 25 | 4% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
bitsight.com is the page AI reaches for most here, cited in 44% of analyzed answers.
Share of direct mentions
share of answers
share of answers
“A strong option for Microsoft shops” → “Best for organizations already invested in the Microsoft security ecosystem”
Rose from rank #6 to #3 between October and March, increasingly cited for shadow IT detection.
Jumped from rank #10 to #4, becoming a top recommendation for large enterprises by late 2025.
Fell from rank #4 to #8; was a leader in late 2025 but saw its share of mentions decrease by Q1 2026.
Dropped from rank #3 to #11, with mention frequency declining significantly after October 2025.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 56% | 65% | ||
| 47% | 39% | ||
| 44% | 27% | ||
| 30% | 35% | ||
| 34% | 22% |
The two models disagree most about IONIX (ChatGPT #16, Google #8) and BitSight (ChatGPT #11, Google #5).
Microsoft maintains its lead in AI-driven recommendations for External Attack Surface Management tools. However, the landscape is shifting as platforms like CyCognito, Palo Alto Networks, and Wiz have surged in prominence since late 2025, challenging formerly dominant players.
Across 1,553 AI responses, Microsoft is mentioned most, named in 62% of them, followed by CyCognito (53%) and Palo Alto Networks (51%).
Parse measures each brand's mention rate — the share of answers naming it — across 1,553 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Which tool is the best for automatically discovering and managing our external attack surface?
Answers consistently recommend a slate of EASM leaders. While BitSight,
Qualys, and
Tenable were prominent in late 2025, recommendations have since concentrated on , , and as top-tier solutions for automated discovery.
Responses to this prompt have shifted from naming a wide range of tools like Qualys and in late 2025 to consistently highlighting enterprise platforms like and in 2026. The framing also matured from simply listing tools to explaining the EASM discipline itself.
Brands mentioned
Brands mentioned
Our security team needs a solution to help us understand and mitigate our external attack surface.
Responses to this prompt have shifted from naming a wide range of tools like Qualys and
Tenable in late 2025 to consistently highlighting enterprise platforms like
Microsoft and
Palo Alto Networks in 2026. The framing also matured from simply listing tools to explaining the EASM discipline itself.
The market map
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