Data as of Aug 25, 2026 · Based on 969 AI responses · See how Parse measures this
Textile Recycling and Sports Gear
Parse
https://parse.gl
AI assistants now consistently rank adidas as the top brand, largely for its dominance in recommendations for professional-grade soccer balls. This reflects a significant shift since late 2025, when held a commanding lead in the category, while specialized B2B partners have also gained prominence for textile recycling.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | Overtaken by | 37% | |
| 2 | Now leads the niche, dominating recommendations for professional-grade soccer balls. | 32% | |
| 3 | Frequently suggested for comfortable, sustainable shoes made from wool and eucalyptus fibers. | 26% | |
| 4 | Slipping in rank, but remains a fixture for its ethically-made sustainable sneakers. | 25% | |
| 5 | Consistently cited for its stylish shoes knit from recycled plastic bottles. | 25% | |
| 6 | A top-three contender for soccer balls, often mentioned for its match-quality models. | 23% | |
| 7 | 22% | ||
| 8 | Noted for circular footwear design, with a take-back recycling program. | 20% | |
| 9 | A popular choice for durable, reliable soccer balls suited for training. | 18% | |
| 10 | 17% | ||
| 11 | 15% | ||
| 12 | Frequently named as a U.S.-based partner for fiber-to-fiber textile recycling. | 14% | |
| 13 | 14% | ||
| 14 | 12% | ||
| 15 | A rising B2B specialist, recommended for its blended fabric separation technology. | 11% | |
| 16 | 11% | ||
| 17 | 10% | ||
| 18 | 9% | ||
| 19 | 9% | ||
| 20 | 8% | ||
| 21 | 8% | ||
| 22 | 8% | ||
| 23 | 7% | ||
| 24 | 6% | ||
| 25 | 6% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
thegoodtrade.com is the page AI reaches for most here, cited in 24% of analyzed answers.
Lost its dominant #1 ranking to adidas starting in December 2025.
Surged to the #1 spot in December 2025 and has held the lead since.
Dropped from a top-three position as Allbirds and
Rothy's became more prominent.
Emerged as a top recommendation for blended fabric processing from late 2025 onward.
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 44% | 25% | ||
| 0% | 27% | ||
| 30% | 13% | ||
| 28% | 13% | ||
| 0% | 19% |
The two models disagree most about Hybridworks Textile Recycling (ChatGPT #5, Google #24) and Cariuma (ChatGPT #7, Google #19).
AI assistants now consistently rank adidas as the top brand, largely for its dominance in recommendations for professional-grade soccer balls. This reflects a significant shift since late 2025, when Nike held a commanding lead in the category, while specialized B2B partners have also gained prominence for textile recycling.
Across 969 AI responses, Nike is mentioned most, named in 37% of them, followed by adidas (32%) and Allbirds (26%).
Parse measures each brand's mention rate — the share of answers naming it — across 969 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Responses have evolved to favor more technologically-advanced B2B partners capable of complex separations. Initial answers included general collection services, but since early 2026, AI increasingly highlights specialists like Hybridworks Textile Recycling for their ability to process poly-cotton blends.
Brands mentioned
I am looking for a textile recycling partner that can process blended fabrics.
Responses have evolved to favor more technologically-advanced B2B partners capable of complex separations. Initial answers included general collection services, but since early 2026, AI increasingly highlights specialists like Hybridworks Textile Recycling for their ability to process poly-cotton blends.
AI answers show a clear shift in leadership from Nike to in late 2025. Since December, has been the consistent top recommendation, praised for its official World Cup and UEFA Champions League match balls, while , , and remain strong secondary choices.
The market map
Recommended by need