Data as of Aug 25, 2026 · Based on 701 AI responses · See how Parse measures this
Conversion Rate Optimization Services
Parse
https://parse.gl
Google and its analytics suite now lead AI recommendations for
rate optimization strategies and tools. In responses about hiring agencies, however, a new cohort of performance-based and e-commerce-focused firms has emerged to challenge the established players.
| # | Brand | What AI says | Mention rate |
|---|---|---|---|
| 1 | A key recommendation for heatmaps and user session recordings. | 44% | |
| 2 | 43% | ||
| 3 | Frequently named as a top platform for A/B testing and experimentation. | 43% | |
| 4 | A leading agency recommendation for e-commerce and structured CRO. | 37% | |
| 5 | A top choice for enterprise-level A/B testing and experimentation. | 37% | |
| 6 | A primary tool for building and testing high-converting landing pages. | 32% | |
| 7 | 29% | ||
| 8 | An early leader in heatmaps and user behavior tracking. | 27% | |
| 9 | 26% | ||
| 10 | Highlighted as a specialist for DTC and | 24% | |
| 11 | 23% | ||
| 12 | 17% | ||
| 13 | Prominently featured for its performance-based pricing model. | 15% | |
| 14 | 14% | ||
| 15 | 14% | ||
| 16 | 14% | ||
| 17 | 13% | ||
| 18 | 13% | ||
| 19 | 13% | ||
| 20 | 12% | ||
| 21 | Cited for its "pay for results" performance-based CRO model. | 12% | |
| 22 | 12% | ||
| 23 | 11% | ||
| 24 | 10% | ||
| 25 | 10% |
Who wins on each AI
The same market, seen by two models.
Sources AI cited
vwo.com is the page AI reaches for most here, cited in 43% of analyzed answers.
Fell from the top-ranked brand in October to #5 by March.
Slipped from #5 to #11 in overall mentions between October and March.
Emerged in November and became a top recommendation for performance-based pricing.
Climbed from rank #52 in October to #3 in March.
“One of several analytics tools to consider for tracking.” → “The foundational analytics platform for any CRO program.”
| Brand | ChatGPT Search | Google AI Mode | Comparison |
|---|---|---|---|
| 45% | 59% | ||
| 48% | 32% | ||
| 48% | 56% | ||
| 48% | 41% | ||
| 48% | 12% |
The two models disagree most about Microsoft Clarity (ChatGPT #3, Google #16) and OptinMonster (ChatGPT #19, Google #7).
Google and its analytics suite now lead AI recommendations for conversion rate optimization strategies and tools. In responses about hiring agencies, however, a new cohort of performance-based and e-commerce-focused firms has emerged to challenge the established players.
Across 701 AI responses, Hotjar is mentioned most, named in 44% of them, followed by Alphabet (43%) and VWO (43%).
Parse measures each brand's mention rate — the share of answers naming it — across 701 AI responses to this market's buyer questions. Answers are collected daily and the ranking is published weekly.
Brands enter the ranking when AI answers mention them. Parse collects answers daily and publishes the re-measured set weekly, so new brands appear as AI starts recommending them.
Answers evolved from generic advice about vetting agencies in November to framing the decision around proficiency with specific tools like Google Analytics,
VWO, and
Hotjar by January. Both ChatGPT and
Google AI Overviews consistently emphasize looking for a data-driven methodology and proven case studies.
Answers evolved from generic advice about vetting agencies in November to framing the decision around proficiency with specific tools like Google Analytics,
VWO, and
Hotjar by January. Both ChatGPT and AI Overviews consistently emphasize looking for a data-driven methodology and proven case studies.
Invesp has been the dominant recommendation for e-commerce CRO throughout the period. Over time, answers have become more nuanced, with platforms highlighting specialists like for data-driven programs and for or DTC brands.
Brands mentioned