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  2. Whirlpool Corporation
BrandsWhirlpool Corporation

How AI describes Whirlpool Corporation

Data as of Aug 25, 2026 · Based on 3,181,687 AI responses across 10,525 prompts · See how Parse measures this

Whirlpool Corporation logoWhirlpool Corporationwhirlpoolcorp.com

Parse Score

67.5

#127 of 134 in Personal Laptops and Chromebooks

Strength39
Reach58
Authority61
Products and subbrands
  • KitchenAid
  • Maytag
  • Amana
  • KitchenAid Artisan Series

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Tone of voice

19% of how AI describes Whirlpool Corporation reads positive.

Words AI uses

AI reaches for major · major competitor · reliable when it describes Whirlpool Corporation.

Rivals

LG is the brand AI weighs against Whirlpool Corporation most.

Sources

craft.co shapes more of what AI says about Whirlpool Corporation than any other source, at 14% of its citations.

en.wikipedia.org · mbaskool.com · marketing91.com · latterly.org

AI questions where Whirlpool Corporation appears

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The market map

Personal Laptops and Chromebooks →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →AsusLenovoDellAcerBest BuyAppleHPWalmartSamsungAmazonMSIMicrosoftLGNewegg

Where AI ranks Whirlpool Corporation

Personal Laptops and Chromebooks#127
HVAC & Water Heating Solutions
  • Commercial rooftop HVAC unit#9
Major Appliances and Care Products
  • Refrigerator replacement#9
LG logoLG

  • Excerpts where Whirlpool Corporation appeared in the AI's answer

    Google AI Mode · excerpt
    Whirlpool Corporation : Headquartered in Benton Charter Township, Michigan, USA. While less prominent in televisions or mobile tech, Whirlpool is a direct heavyweight competitor to LG’s massive home appliance
    ChatGPT Search · excerpt
    Whirlpool Corporation – Major appliance maker with brands like KitchenAid and Maytag