What AI says about up & up

Part of Target

Data as of Oct 25, 2026Based on 37,087 AI responsesReviewed by

How we measure

Target is a retail company that sells a wide range of products through its e-commerce site and stores. It offers customer loyalty programs (Target Circle) and a Target Circle Card, plus a Target Circle 360 option, and provides a Registry & Wish List. It supports weekly ads and convenient shopping options such as pickup and delivery.

Target7%

Products

Owned brands

Mentioned in

<1%

of AI answers about up & up and its rivals · since Jul 5

Topics where AI mentions up & up

TopicMentioned in · on this topic

How AI describes up & up

Tone of AI’s statements about up & up

  • Positive25%
  • Neutral70%
  • Mixed2%
  • Negative4%

Question: What is the best baby formula brand for me?

Google AI ModeSep 16, 2026

Target (Up & Up), Walmart (Parent's Choice), or Costco (Kirkland Signature Go to product viewer dialog for this item.): Generic or store-brand formulas are nutritionally identical to name brands due to FDA regulations, but they cost a fraction of the price.

ChatGPT SearchAug 3, 2026

store-brand formulas (such as Costco's Kirkland, Target's Up & Up, Walmart's Parent's Choice, and Sam's Club Member's Mark) are often excellent values

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Question: What is the best diaper brand?

Google AI ModeAug 31, 2026

If you want to save money without sacrificing absorbency, Target's Up & Up is a frequent parent favorite.

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Where AI mentions up & up

Position in answers

  • Named first17%
  • 2nd or 3rd24%
  • Later59%

Each engine’s share of its own answers across up & up’s markets · since Jul 5

  • ChatGPT Search1%
  • Google AI Mode<1%

Other brands in Packaging Supplies and Materials

Sources AI cites

target.com 41%Other sites 59%

The page AI cites most for up & up