Data as of Sep 9, 2026 · Based on 3,265,539 AI responses across 10,525 prompts · See how Parse measures this
RTICrticoutdoors.comRTIC Outdoors designs and sells outdoor gear, including hard coolers, soft coolers, drinkware, bags, and other gear, through an online store and a nationwide network of physical locations. It also offers a Custom Shop for personalized items and organizes products by activity (beach, fishing, camping, etc.) to help customers find suitable gear. The company provides a store locator, customer support, and promotions such as sitewide sales.
Parse Score
#1 of 26 in Insulated Coolers & Cold-Water Bottles
AI uses ultra-light · best · best value when it describes RTIC.
forbes.com shapes more of what AI says about RTIC than any other source, at 13% of its citations.
google.com · outdoorgearlab.com · nytimes.com · slashgear.com
The market map
Insulated Coolers & Cold-Water Bottles →Excerpts where RTIC appeared in the AI's answer
RTIC Ultra-Light Series (e.g., RTIC 52 QT Ultra-Light Go to product viewer dialog for this item.) : Offers nearly identical ice retention to Yeti
RTIC Hard Coolers (e.g., RTIC 52 QT Ultra-Light Go to product viewer dialog for this item.)
Excerpts where RTIC appeared in the AI's answer
RTIC 52 QT Ultra-Light – Named a top pick by Wirecutter and OutdoorGearLab , this is the best hard cooler for most people.
RTIC 52-Quart Ultra-Light Hard Cooler Go to product viewer dialog for this item.
