What AI says about On

Data as of Oct 22, 2026Based on 18,879 AI responsesReviewed by

How we measure

on.com

AI summary

On is a Swiss performance brand offering running shoes, apparel, and accessories, including a Tennis Collection for court players.

Mentioned in

1%

of AI answers about On and its rivals · since Jul 5

The market map

Supportive Non-Slip Work Shoes

Mentioned in

  1. 1HOKAMentioned in 61%Avg. position 4.0
  2. 1DanskoMentioned in 59%Avg. position 5.9
  3. 3CrocsMentioned in 39%Avg. position 5.3
  4. 3Brooks RunningMentioned in 37%Avg. position 5.5
  5. 5SkechersMentioned in 34%Avg. position 5.1
  6. 6Shoes For CrewsMentioned in 22%Avg. position 5.3
  7. 7New BalanceMentioned in 17%Avg. position 6.6
  8. 7BirkenstockMentioned in 17%Avg. position 5.4
  9. 7GoCloveMentioned in 15%Avg. position 5.2
  10. 10OrthofeetMentioned in 13%Avg. position 6.4
  11. 10Dr. Scholl'sMentioned in 10%Avg. position 6.5
  12. 12AsicsMentioned in 9%Avg. position 6.8
  13. 12SnibbsMentioned in 8%Avg. position 5.4
  14. 12KURU FootwearMentioned in 8%Avg. position 6.3
  15. 21OnMentioned in 3%Avg. position 7.2

Where On ranks in AI

MarketRank · Mentioned in

Topics where AI mentions On

TopicMentioned in · on this topic

How AI describes On

Common descriptions

lightweight · comfortable · recycled polyester · high-performance · minimalist

Question: I need slip-on shoes for men that I can wear for quick errands.

ChatGPT SearchSep 16, 2026

Current testing guides frequently highlight Skechers, On, Kizik, and OluKai in this category.

ChatGPT SearchSep 4, 2026

Forbes' 2026 walking-shoe testing also specifically praised the hands-free simplicity of the On Cloud 6 for running errands.

ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)

Question: What are the best workout shoes for someone who does a mix of cardio and weightlifting?

Google AI ModeSep 10, 2026

On Cloud X 4 — If your cardio skews a bit more toward running, treadmill intervals, or dynamic HIIT classes, the Cloud X 4 is a great lightweight choice .

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)

Where AI mentions On

Position in answers

  • Named first1%
  • 2nd or 3rd18%
  • Later81%

Each engine’s share of its own answers across On’s markets · since Jul 5

  • ChatGPT Search<1%
  • Google AI Mode1%

Insights for On

Since Jul 5

  • Gap between platforms: Google AI Mode now names On 10.8 points more often than ChatGPT Search in Sports Footwear and Basketball Gear, a widened gap

    Google AI ModeGoogle AI Mode14%ChatGPT SearchChatGPT Search3%

Other brands in Women's Activewear and Workout Gear

Sources AI cites

on.com <1%Other sites >99%