What AI says about Helly Hansen
Data as of Oct 25, 2026Based on 26,568 AI responses
Reviewed by Dimitry Apollonsky
AI summary
Helly Hansen makes technical outerwear, waterproof rainwear, and merino wool base layers. It comes up when buyers ask for durable trench coats for rainy cities, winter commuting jackets, and base layers for skiing, cold-weather running, or outdoor staff uniforms.
1%
of AI answers about Helly Hansen and its rivals · since Jul 5
The market map
Merino Wool Socks & Base LayersMentioned in
- 1SmartwoolMentioned in 81%Avg. position 4.7
- 2IcebreakerMentioned in 50%Avg. position 5.2
- 2Darn ToughMentioned in 49%Avg. position 3.5
- 4Minus33Mentioned in 30%Avg. position 7.2
- 5Ridge MerinoMentioned in 17%Avg. position 7.6
- 6REI Co-opMentioned in 12%Avg. position 5.9
- 6Farm to FeetMentioned in 12%Avg. position 5.3
- 6FeeturesMentioned in 10%Avg. position 4.6
- 9BalegaMentioned in 9%Avg. position 4.7
- 9BombasMentioned in 9%Avg. position 5.0
- 9IbexMentioned in 9%Avg. position 8.3
- 9Point6Mentioned in 8%Avg. position 6.6
- 9Helly HansenMentioned in 8%Avg. position 6.1
- 14OrtovoxMentioned in 7%Avg. position 7.6
Topics where AI mentions Helly Hansen
- Wholesale merino base layersMerino Wool Socks & Base Layers28%Rank #4
- Extended outdoor work base layersMerino Wool Socks & Base Layers17%Rank #6
- Mentioned in
- Which vendors offer reliable merino wool base layers for ski schools or outdoor staff uniforms?on this question48%
Excerpts where Helly Hansen appeared in the AI's answer
ChatGPT SearchSep 27, 2026, ChatGPT Search Helly Hansen — Worth considering if the uniform needs to bridge skiing and workwear.
ChatGPT SearchSep 19, 2026, ChatGPT Search Helly Hansen — Worth considering when the requirement is closer to workwear than retail ski apparel.
- Urban waterproof jacketsWaterproof Rainwear Apparel57%Rank #1
- Mentioned in
- Where can I find a men jacket that is waterproof but doesn't look like I'm going hiking?on this question50%
Excerpts where Helly Hansen appeared in the AI's answer
Google AI ModeOct 22, 2026, Google AI Mode Helly Hansen (City & Commuter Lines): While famous for sailing gear, they make dedicated urban pieces
Google AI ModeSep 19, 2026, Google AI Mode Helly Hansen Urban Lab Rain Jacket Go to product viewer dialog for this item. : Helly Hansen makes hardcore sailing and mountain gear, but their dedicated urban line tones down the branding
- Budget-friendly winter coatOutdoor Outerwear and Rainwear27%Rank #3
- Mentioned in
- Show me top-rated, warm, and waterproof winter coats for under $300.on this question30%
Excerpts where Helly Hansen appeared in the AI's answer
ChatGPT SearchAug 30, 2026, ChatGPT Search Helly Hansen Wesley II Waterproof Insulated Trench Coat - $220.00 (Nordstrom)
- High-performance winter jacketsOutdoor Outerwear and Rainwear5%Rank #7
- Lightweight fully waterproof rain jacketsWaterproof Rainwear Apparel2%Rank #17
- Winter coatsOutdoor Outerwear and Rainwear3%Rank #18
- Mentioned in
- I need a durable, waterproof trench coat for a rainy city. Which brand is the best?on this question81%
Excerpts where Helly Hansen appeared in the AI's answer
ChatGPT SearchOct 17, 2026, ChatGPT Search My top pick is Helly Hansen for a durable, genuinely waterproof trench coat
ChatGPT SearchOct 13, 2026, ChatGPT Search I'd choose Helly Hansen for the best balance of durability, genuine waterproofing, and classic trench-coat style.
- I'm going on a ski trip for the first time. What is the best all-in-one ski suit or a versatile ski jacket and pants combo?on this question67%
Excerpts where Helly Hansen appeared in the AI's answer
ChatGPT SearchSep 13, 2026, ChatGPT Search Best all-around: Helly Hansen/Patagonia-style waterproof shell + insulated bibs/pants.
Google AI ModeSep 13, 2026, Google AI Mode Helly Hansen Ullr Chugach Infinity Powder Suit: High-end, hyper-technical freeride suit with exceptional professional-grade waterproofing if you are looking to invest in elite gear.
- What are the most durable and waterproof work pants for a Plumber?on this question44%
Excerpts where Helly Hansen appeared in the AI's answer
Google AI ModeSep 23, 2026, Google AI Mode Helly Hansen Gale Rain Bib or Overtrousers Go to product viewer dialog for this item.
Google AI ModeSep 22, 2026, Google AI Mode Check availability on the Cleanflow Helly Hansen Abbotsford Bib Pants Page.
How AI describes Helly Hansen
Common descriptions
waterproof · waterproof/breathable · city-centric · dedicated urban pieces · durable · legendary
Tone of AI’s statements about Helly Hansen
- Positive50%
- Neutral47%
- Mixed3%
- Negative0%
Question: Where can I find a men jacket that is waterproof but doesn't look like I'm going hiking?
Google AI ModeOct 22, 2026
Helly Hansen (City & Commuter Lines): While famous for sailing gear, they make dedicated urban pieces
Google AI ModeSep 19, 2026
Helly Hansen Urban Lab Rain Jacket Go to product viewer dialog for this item. : Helly Hansen makes hardcore sailing and mountain gear, but their dedicated urban line tones down the branding
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)
Question: I need a durable, waterproof trench coat for a rainy city. Which brand is the best?
ChatGPT SearchOct 17, 2026
My top pick is Helly Hansen for a durable, genuinely waterproof trench coat
ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
Where AI mentions Helly Hansen
Position in answers
- Named first19%
- 2nd or 3rd30%
- Later51%
Each engine’s share of its own answers across Helly Hansen’s markets · since Jul 5
- ChatGPT Search1%
- Google AI Mode1%
Compare Helly Hansen
Sources AI cites
hellyhansen.com 14%Other sites 86%
- Owned14%
- Shop Helly Hansen · 5% (opens in a new tab)
- Men's Merino Wool Base Layers | Helly Hansen US · 3% (opens in a new tab)
- Women's Merino Wool Base Layers · 1% (opens in a new tab)
- Men's Merino Wool Base Layers | Helly Hansen UK · 1% (opens in a new tab)
- LIFA® | Helly Hansen · 1% (opens in a new tab)
- Men's Lifa Merino Midweight Crew Base Layer | Helly Hansen US · 1% (opens in a new tab)
- Professionals - Helly Hansen · 1% (opens in a new tab)
- Men's Urban Lab Rain Jacket | Helly Hansen US · 1% (opens in a new tab)
- Women's Avenue Trench · 1% (opens in a new tab)
- 70548 IMPERTECH BIB PANT 770 990 Water and dirt ar · 1% (opens in a new tab)
- 4%
- 10 Best Base Layers of 2026 | Tested & Ranked · 1% (opens in a new tab)
- 10 Best Ski Jackets of 2026 | Tested & Ranked · 1% (opens in a new tab)
- The Best Ski Jackets for Men | Tested & Ranked - Outdoor Gear Lab · 1% (opens in a new tab)
- Best Ski Gear of 2026 | Tested & Ranked · 1% (opens in a new tab)
- The Best Ski Pants for Men | Tested & Ranked · 1% (opens in a new tab)
- 4%
- How to make Merino Wool even better · 1% (opens in a new tab)
- The HH Lifa Merino Crew Base Layer reviewed by Michael Maroney - YouTube · 1% (opens in a new tab)
- 7 Best Rain Jackets in 2026 to Keep You Dry and Comfortable ... · 1% (opens in a new tab)
- 12 High Sell Through Rate BOLOs You Need to Know About - Base Layers Part 2 - YouTube · 1% (opens in a new tab)
- Should you wear Merino wool for running? · 1% (opens in a new tab)
The page AI cites most for Helly Hansen
