What AI says about GuideStar
Data as of Oct 25, 2026Based on 3,580 AI responses
Reviewed by Dimitry Apollonsky
AI summary
GuideStar provides comprehensive nonprofit data and profiles, allowing users to search 1.8 million IRS-recognized tax-exempt organizations and access details on finances, leadership, and missions.
1%
of AI answers about GuideStar and its rivals · since Jul 5
The market map
Charity Evaluation and Grant DatabasesMentioned in
- 1Charity NavigatorMentioned in 81%Avg. position 2.9
- 1GiveWellMentioned in 76%Avg. position 3.3
- 3CharityWatchMentioned in 38%Avg. position 4.8
- 3GuideStarMentioned in 37%Avg. position 4.8
- 3Give.org (BBB Wise Giving Alliance)Mentioned in 32%Avg. position 5.4
- 6CandidMentioned in 27%Avg. position 4.2
- 6Animal Charity EvaluatorsMentioned in 20%Avg. position 4.6
- 8The Life You Can SaveMentioned in 10%Avg. position 4.2
- 8Internal Revenue ServiceMentioned in 9%Avg. position 2.5
- 8Giving What We CanMentioned in 9%Avg. position 4.4
- 8Direct ReliefMentioned in 7%Avg. position 10.3
- 8Against Malaria FoundationMentioned in 4%Avg. position 3.8
- 8GreatNonprofitsMentioned in 4%Avg. position 7.0
- 8Good360Mentioned in 4%Avg. position 9.8
Where GuideStar ranks in AI
Topics where AI mentions GuideStar
- Charity research and evaluationCharity Evaluation and Grant Databases37%Rank #3
- Compensation benchmarking dataCompensation Benchmarking & Consulting1%Rank #43
- Mentioned in
- We are conducting a salary benchmarking exercise. Who sells compensation data reports?on this question2%
Excerpts where GuideStar appeared in the AI's answer
ChatGPT SearchAug 24, 2026, ChatGPT Search Nonprofit: Candid/GuideStar, BDO, Mercer and various nonprofit association surveys
- Mentioned in
- I want to donate to charity. What's the best way to find reputable organizations?on this question59%
Excerpts where GuideStar appeared in the AI's answer
Google AI ModeSep 27, 2026, Google AI Mode Candid (Guidestar) : Use Candid to view comprehensive nonprofit profiles, IRS tax filings, and organizational data.
Google AI ModeSep 19, 2026, Google AI Mode GuideStar by Candid : A massive database where you can look up any registered 501(c)(3) organization to view their tax documents, mission, and transparency seals level (Bronze, Silver, Gold, Platinum).
- How can I choose a charity to donate to where my money will have the most impact?on this question14%
Excerpts where GuideStar appeared in the AI's answer
Google AI ModeSep 9, 2026, Google AI Mode Charity Navigator / Candid (Guidestar): Excellent for checking financial health, accountability, and administrative-to-program spending ratios of broader domestic or international organizations.
Google AI ModeSep 1, 2026, Google AI Mode Charity Navigator or Candid / Guidestar : Excellent for checking the financial health , transparency, and accountability of thousands of broader domestic and international charities
GuideStar in AI’s own words
Question: I want to donate to charity. What's the best way to find reputable organizations?
Google AI ModeSep 27, 2026
Candid (Guidestar) : Use Candid to view comprehensive nonprofit profiles, IRS tax filings, and organizational data.
Google AI ModeSep 19, 2026
GuideStar by Candid : A massive database where you can look up any registered 501(c)(3) organization to view their tax documents, mission, and transparency seals level (Bronze, Silver, Gold, Platinum).
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)
Question: We are conducting a salary benchmarking exercise. Who sells compensation data reports?
ChatGPT SearchAug 24, 2026
Nonprofit: Candid/GuideStar, BDO, Mercer and various nonprofit association surveys
ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
Where AI mentions GuideStar
Position in answers
- Named first3%
- 2nd or 3rd43%
- Later54%
Each engine’s share of its own answers across GuideStar’s markets · since Jul 5
- ChatGPT Search1%
- Google AI Mode2%
Insights for GuideStar
Since Jul 5
Gap between platforms: The platform gap for GuideStar in Charity Evaluation and Grant Databases narrowed to 36 points, Google AI Mode ahead
Google AI ModeGoogle AI Mode56%ChatGPT SearchChatGPT Search20%
Other brands in Compensation Benchmarking & Consulting
Rank
- Mercer#1
Sources AI cites
guidestar.org 33%Other sites 67%
