What AI says about Clay
Data as of Oct 22, 2026Based on 50,423 AI responses
Reviewed by Dimitry Apollonsky
ClayThis page2%
Products
- Claygent<1%
Mentioned in
2%
of AI answers about Clay and its rivals · since Jul 5
The market map
B2B Sales Intelligence & Data EnrichmentMentioned in
- 1ApolloMentioned in 76%Avg. position 3.6
- 2ZoomInfoMentioned in 59%Avg. position 4.2
- 3CognismMentioned in 40%Avg. position 5.0
- 4HubSpotMentioned in 33%Avg. position 5.5
- 4LushaMentioned in 31%Avg. position 5.6
- 6UpLeadMentioned in 22%Avg. position 5.0
- 6ClayMentioned in 22%Avg. position 4.0
- 8ClearbitMentioned in 14%Avg. position 5.4
- 8HunterMentioned in 14%Avg. position 5.7
- 8LinkedIn Sales NavigatorMentioned in 13%Avg. position 6.2
- 12Lead411Mentioned in 10%Avg. position 6.3
- 12InstantlyMentioned in 9%Avg. position 6.9
- 14SalesforceMentioned in 8%Avg. position 5.4
- 14People Data LabsMentioned in 7%Avg. position 5.1
Where Clay ranks in AI
MarketRank · Mentioned in
- B2B Sales Intelligence & Data Enrichment#6 · 22%
- AI Sales Prospecting Tools#1 · 26%
- Automated CRM Data Entry Tools#8 · 12%
- B2B Market & Sales Intelligence Tools#29 · 5%
- Email Outreach & Marketing Software#29 · 2%
- CRM and Sales Pipeline Software#36 · 1%
- ELT and Reverse ETL Platforms#37 · <1%
- Marketing & Client Acquisition Tools#42 · 1%
- Lead Management and CRM Integration Software#49 · 2%
- Partner Management and Sales Intelligence Software#51 · 1%
- Direct Mail and Gifting Automation#57 · 1%
- Email Marketing & Automation Platforms#66 · <1%
Topics where AI mentions Clay
TopicMentioned in · on this topicRank
- Waterfall data enrichmentB2B Sales Intelligence & Data Enrichment20%Rank #1
- CRM deduplicationB2B Sales Intelligence & Data Enrichment11%Rank #2
- CRM data enrichmentB2B Sales Intelligence & Data Enrichment51%Rank #3
- Mentioned in
- We need to clean our CRM data. What's the best data quality and enrichment tool for a Sales Operations Analyst to use?on this question45%
Excerpts where Clay appeared in the AI's answer
ChatGPT SearchSep 21, 2026, ChatGPT Search Clay is the most flexible fit if you want to build a repeatable data-quality process rather than just buy a contact database
ChatGPT SearchSep 13, 2026, ChatGPT Search If you're a Sales Operations Analyst responsible for actually cleaning a CRM, my top pick is Clay.
- Lead data enrichmentB2B Sales Intelligence & Data Enrichment12%Rank #3
- Mentioned in
- We need a better way to enrich our lead data. What's a good data enrichment tool that integrates with our CRM?on this question60%
Excerpts where Clay appeared in the AI's answer
ChatGPT SearchOct 13, 2026, ChatGPT Search Clay combines data from multiple providers, uses AI for prospect research, and automates workflows to fill gaps in lead and account records.
ChatGPT SearchSep 10, 2026, ChatGPT Search My default recommendation is clay.com if you want enrichment that goes beyond simply buying another contact database.
- Prospect company researchB2B Sales Intelligence & Data Enrichment46%Rank #5
- Contact enrichment APIB2B Sales Intelligence & Data Enrichment34%Rank #5
- Email address discoveryB2B Sales Intelligence & Data Enrichment10%Rank #7
- B2B lead generation softwareB2B Sales Intelligence & Data Enrichment25%Rank #9
- Direct-dial and mobile contacts
- Pay-per-lead B2B data access
- B2B email lists
- Free B2B lead generation tools
- Pre-meeting research automation
- UX design agency evaluation and hiring
- Personalized outreach
- B2B contact and company data
- B2B lead prospecting
- Prospect company research
- Contact data enrichment
- Partnership identification software for business development managers
- B2B lead data enrichment
- CRM with native networking integration
- Automated B2B data collection
- Direct mail personalization platform for automated gift triggers
- Professional network management tools
- Lead scoring software
- Cold email outreach software
- High-accuracy direct dial data
- Separate inbound and outbound sales workflows
- B2B appointment setting
- Relationship-based selling
- AI sales call CRM integration
- Lead routing software
- Landing page creation
- Reverse ETL data sync
- Competitor tracking software
- AI web scraping code generator
- Mentioned in
- We need an agent that researches prospects and updates CRM fields accurately. What products work?on this question51%
Excerpts where Clay appeared in the AI's answer
ChatGPT SearchSep 26, 2026, ChatGPT Search Clay is particularly suited if you want "research this company/person and populate these 10 CRM fields according to our rules."
ChatGPT SearchSep 18, 2026, ChatGPT Search Clay is particularly well matched to your description. Its Claygent agent can perform custom web research, while its enrichment layer can waterfall across many data providers and sync results into Salesforce/HubSpot.
- i'm looking for AI lead generation software, what tools should I look at?on this question59%
- For a 200-rep sales org, which AI tool best automates lead research and outreach?on this question48%
Excerpts where Clay appeared in the AI's answer
ChatGPT SearchSep 24, 2026, ChatGPT Search If your priority is deep, highly customized research rather than having everything in one sales-engagement platform, I would evaluate Clay seriously.
ChatGPT SearchSep 20, 2026, ChatGPT Search Clay: Best for complex, scalable research workflows. It combines 200+ data providers, AI research agents, enrichment, intent signals, personalization, and sequencing.
- where can i find AI tools for lead generation?on this question64%
Excerpts where Clay appeared in the AI's answer
ChatGPT SearchSep 20, 2026, ChatGPT Search clay.com — Particularly useful for sophisticated lead research and enrichment.
ChatGPT SearchSep 16, 2026, ChatGPT Search clay.com — Useful if you want to build sophisticated AI prospecting workflows.
How AI describes Clay
Common descriptions
powerful · excellent · ai-powered · flexible · best overall
Tone of AI’s statements about Clay
- Positive60%
- Neutral37%
- Mixed2%
- Negative1%
Question: Which AI prospecting tool drafts personalized outreach tied to news?
Google AI ModeOct 20, 2026
Clay: Widely considered the gold standard for data enrichment and AI-driven outbound.
Google AI ModeSep 20, 2026
Clay : Widely considered the gold standard for data enrichment and trigger-based outbound.
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)
Question: We need a better way to enrich our lead data. What's a good data enrichment tool that integrates with our CRM?
ChatGPT SearchOct 13, 2026
Clay combines data from multiple providers, uses AI for prospect research, and automates workflows to fill gaps in lead and account records.
ChatGPT SearchAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
Where AI mentions Clay
Position in answers
- Named first21%
- 2nd or 3rd29%
- Later49%
Each engine’s share of its own answers across Clay’s markets · since Jul 5
- ChatGPT Search2%
- Google AI Mode2%
Compare Clay
Sources AI cites
clay.earth 0%Other sites 100%
- 49%
- Clay | Build systems to grow revenue · 19% (opens in a new tab)
- CRM Enrichment | Clay.com · 4% (opens in a new tab)
- Automated Account Research for Sales Teams | Clay.com · 2% (opens in a new tab)
- Data Enrichment · 2% (opens in a new tab)
- AI Outbound | Clay.com · 1% (opens in a new tab)
- Clay MCP Give reps the best prospecting data in their AI tools | clay.com · 1% (opens in a new tab)
- How to Find Buying Intent Signals B2B with AI — Sculptor by Clay · 1% (opens in a new tab)
- How to Identify and Act on Buying Signals (2026) | Clay · 1% (opens in a new tab)
- Introducing Account Research Agents to Clay - The GTM with Clay Blog · 1% (opens in a new tab)
- Best CRM Data Enrichment Tools & Guide 2026 - The GTM with Clay Blog · 1% (opens in a new tab)
- 5%
- Best AI Tools for Sales Prospecting in 2026 · <1% (opens in a new tab)
- How to Clean Your CRM Data Automatically with a Database Quality ... · <1% (opens in a new tab)
- Best AI Tools for Sales Prospecting in 2026 · <1% (opens in a new tab)
- I Tried 100 Lead Generation Tools. These Are The Best · <1% (opens in a new tab)
- Top 10 AI Outreach Tools to Automate and Scale Your ... · <1% (opens in a new tab)
- Best AI Tools for Sales Prospecting in 2026 · <1% (opens in a new tab)
- Marketing with AI Agents: How to Build a 10x Marketing Engine · <1% (opens in a new tab)
- The 7 Best AI Workflow Automation Tools to 10x Your ... · <1% (opens in a new tab)
- The Best 100% AI Lead Generation Strategy for 2026 · <1% (opens in a new tab)
- AI Outbound vs Traditional SDRs: What Will Work Best in 2026 · <1% (opens in a new tab)
- 3%
- Account Research Agents - Clay Docs · 2% (opens in a new tab)
- Find lookalike companies from CRM contacts - Claybooks · <1% (opens in a new tab)
- CRM Enrichment - Clay University · <1% (opens in a new tab)
- Signals: Stack custom website signals, recent hires, and job opening signals to find better leads - Claybooks · <1% (opens in a new tab)
- Actions & Data Credits - Clay Docs · <1% (opens in a new tab)
- AI in Clay - Clay Docs · <1% (opens in a new tab)
- Bulk enrichment - Clay Docs · <1% (opens in a new tab)
- Find Companies in Clay - Clay Docs · <1% (opens in a new tab)
- Salesforce integration - Clay Docs · <1% (opens in a new tab)
- Using Clay in Microsoft 365 Copilot - Clay Docs · <1% (opens in a new tab)
- 2%
- CRM lead scoring is built for marketers. I needed it to work like ... · <1% (opens in a new tab)
- Does anyone have their cold email prospecting automated ... · <1% (opens in a new tab)
- Data enrichment tools that integrate smoothly with CRMs? · <1% (opens in a new tab)
- Best Outreach Platforms or AI SDR Tools You've Used? - Reddit · <1% (opens in a new tab)
- my client's "AI sales agent" booked 0 meetings in 2 months. i ... · <1% (opens in a new tab)
- What tools do you recommend for automating B2B lead generation and follow-up? · <1% (opens in a new tab)
- Quality vs Quantity, here’s what I found. · <1% (opens in a new tab)
- Top CRM enrichment tools for enterprise · <1% (opens in a new tab)
- What are the best lead generation tools or software in 2026? · <1% (opens in a new tab)
- What AI tools do you use for sales prospecting? · <1% (opens in a new tab)
- 1%
- Why you should use multiple data sources for outbound sales · <1% (opens in a new tab)
- Top 10 AI Lead Generation Tools for 2026 Ranked | Jannatul Faim posted on the topic | LinkedIn · <1% (opens in a new tab)
- I'm often asked "why is Clay better than {insert existing ... · <1% (opens in a new tab)
- The state of lead scoring just flat out sucks. Problems I see ... · <1% (opens in a new tab)
- How to find and email lookalike companies after a sale - LinkedIn · <1% (opens in a new tab)
- Clay is starting to intentionally prioritize going upmarket and targeting large enterprise accounts. | Patrick Spychalski · <1% (opens in a new tab)
- Top 5 AI Sales Tools to Boost Your Business | Patrick Spychalski posted on the topic | LinkedIn · <1% (opens in a new tab)
- 10 AI-Powered Strategies for Writing Effective B2B Cold Emails · <1% (opens in a new tab)
- Mastering Sales Operations: Strategies & Best Practices · <1% (opens in a new tab)
- How AI Identifies Buyer Intent · <1% (opens in a new tab)
- 1%
- [1,000 Leads Tested] 11 Data Enrichment Tools, 2026 | Cleanlist · <1% (opens in a new tab)
- [2026] 8 B2B Data Enrichment APIs — Pricing & Code | Cleanlist · <1% (opens in a new tab)
- CRM Data Enrichment in 2026: How It Works + The 10 Best Tools | Cleanlist · <1% (opens in a new tab)
- Best Data Quality Tools in 2026 (Ranked) | Cleanlist · <1% (opens in a new tab)
- 10 Best AI Lead Generation Tools & AI Prospecting Agents ... · <1% (opens in a new tab)
- Lead Generation Tools 2026: 14 Compared With Prices | Cleanlist · <1% (opens in a new tab)
- Best Data Enrichment Tools for RevOps Teams in 2026: 7 Ranked | Cleanlist · <1% (opens in a new tab)
- [500 Contacts Tested] Clay Data Enrichment Review · <1% (opens in a new tab)
- 1%
- Top AI SDR Platforms in 2026 | Landbase · <1% (opens in a new tab)
- Top-Rated AI SDR Companies for Pipeline Growth 2026 | Landbase · <1% (opens in a new tab)
- 11 Best Tools For Firmographic Data Analysis | Landbase · <1% (opens in a new tab)
- Top 10 AI SDR Platforms in California to Boost Pipeline · <1% (opens in a new tab)
- Top-Rated AI SDR Companies for Pipeline Growth | Landbase · <1% (opens in a new tab)
- 1%
- Best AI Lead Generation Tools 2026 | Tested Rankings - Origami · <1% (opens in a new tab)
- Best AI Prospecting Tools for B2B Startups (2026 Guide) - Origami · <1% (opens in a new tab)
- Best AI Sales Prospecting Tools for Startups 2026 - Origami · <1% (opens in a new tab)
- Best AI SDR Platforms 2026: Automating Sales Development · <1% (opens in a new tab)
- Best Lead Generation Tools 2026: Ranked & Compared · <1% (opens in a new tab)
- Best Sales Intelligence Tools for Data Enrichment 2026 · <1% (opens in a new tab)
- Lookalike Prospecting B2B: 2026 Guide to Smarter List Building · <1% (opens in a new tab)
The page AI cites most for Clay
Check it mentions Clay and gets the details right.
