What AI says about Bic

Since Jul 5Updated Oct 27, 2026Based on 939 AI responsesReviewed by

How we measure

bic.com
BicThis page9%

Owned brands

Mentioned in

9%

of AI answers about Bic and its rivals

The market map

Fuels and Vehicle Maintenance Products

Mentioned in

  1. #1tiedJealous DevilMentioned in 35%Avg. position 3.1
  2. #1tiedFOGO CharcoalMentioned in 30%Avg. position 3.7
  3. #3tiedCatacleanMentioned in 22%Avg. position 2.5
  4. #3tiedFRAMMentioned in 19%Avg. position 3.5
  5. #5tiedMobilMentioned in 17%Avg. position 3.1
  6. #5tiedWIX FiltersMentioned in 17%Avg. position 3.4
  7. #5tiedB&B CharcoalMentioned in 17%Avg. position 5.4
  8. #5tiedRockwood CharcoalMentioned in 13%Avg. position 4.7
  9. #9tiedKamado JoeMentioned in 11%Avg. position 5.9
  10. #9tiedCRC IndustriesMentioned in 11%Avg. position 2.9
  11. #9tiedRoyal OakMentioned in 10%Avg. position 5.2
  12. #9tiedKingsfordMentioned in 10%Avg. position 6.3
  13. #9tiedPyro PuttyMentioned in 10%Avg. position 2.8
  14. #9tiedBicMentioned in 9%Avg. position 3.7

Where Bic ranks in AI

MarketRank · Mentioned in

Topics where AI mentions Bic

TopicMentioned in · on this topic

How AI describes Bic

Common descriptions

inexpensive · reliable · cheap · simple · fastest · lightweight

Question: What is the best pen?

ChatGPTSep 25, 2026

Best inexpensive “always works” pen: BIC Cristal — simple, cheap, and dependable.

ChatGPTAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)

Question: What is the best lighter?

Google AI ModeSep 20, 2026

BIC Classic / BIC Mini Go to product viewer dialog for this item.: Best Overall & Best for Backpacking

ChatGPTSep 16, 2026

Best cheap/simple: BIC Classic — inexpensive, sealed, and essentially maintenance-free.

Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)

How prominently AI mentions Bic

Position in answers

  • Named first40%
  • 2nd or 3rd21%
  • Later38%

Each engine’s share of its own answers across Bic’s markets

  • ChatGPT12%
  • Google AI Mode7%

Insights for Bic

Week of Sep 21–27 · Since Jul 5

  • Gap between platforms: The platform gap in Fuels and Vehicle Maintenance Products narrowed

    ChatGPTChatGPT14%Google AI ModeGoogle AI Mode6%
  • Gaining: Now ranks #13 in Writing Instruments and Stationery, up from #19

Other brands in Personal & Pet Grooming Tools

Sources AI cites

bic.com 1%Other sites 99%