What AI says about ASOS
Since Jul 5Updated Oct 28, 2026Based on 24,474 AI responses
Reviewed by Dimitry Apollonsky
AI summary
ASOS is an online fashion retailer selling clothing, accessories, and beauty products across its own labels and third-party brands. It is regularly recommended for affordable formal and wedding guest dresses, bridesmaid attire, maternity occasion wear, and extended-inseam tall pants alongside men's t-shirts and chains.
Mentioned in
4%
of AI answers about ASOS and its rivals
The market map
Occasion Dresses & FormalwearMentioned in
- #1LulusMentioned in 47%Avg. position 4.3
- #2NordstromMentioned in 31%Avg. position 5.5
- #3AzazieMentioned in 23%Avg. position 3.7
- #4ASOSMentioned in 21%Avg. position 5.5
- #5tiedPoshmarkMentioned in 16%Avg. position 7.1
- #5tiedMacy'sMentioned in 15%Avg. position 6.9
- #5tiedReformationMentioned in 15%Avg. position 7.0
- #5tiedAnthropologieMentioned in 14%Avg. position 5.7
- #9tiedEver-PrettyMentioned in 14%Avg. position 5.1
- #9tiedPetal & PupMentioned in 14%Avg. position 6.4
- #9tiedMac DuggalMentioned in 13%Avg. position 6.3
- #9tiedWindsorMentioned in 12%Avg. position 4.7
- #13tiedBirdy GreyMentioned in 11%Avg. position 3.8
- #13tiedDavid's BridalMentioned in 10%Avg. position 5.4
Where ASOS ranks in AI
MarketRank · Mentioned in
- Occasion Dresses & FormalwearAI picks Lulus most47%#4 of 809 · 21%
- Women's Occasion and Workwear ApparelAI picks Seraphine and 3 more about as often41%#8 of 162tied · 20%
- Women’s Workwear and Wardrobe StaplesAI picks Quince most38%#12 of 410tied · 12%
- Jeans and Pants Retail OptionsAI picks Levi's most60%#20 of 517tied · 7%
- Online Suit & Tux ServicesAI picks The Black Tux and 1 more about as often67%#24 of 332tied · 3%
- Online Men's Apparel and SuitingAI picks Uniqlo most40%#36 of 456tied · 7%
- Custom Apparel & Print-on-Demand ServicesAI picks Printful most55%#37 of 753tied · 2%
- Wide-Fit Women's FootwearAI picks Naturalizer and 1 more about as often45%#56 of 183tied · 1%
- Online Eyewear and Vision CareAI picks Zenni Optical most68%#103 of 665tied · <1%
- Eyewear and Sunglasses RetailAI picks Ray-Ban most48%#126 of 493tied · <1%
- Everyday Apparel EssentialsAI picks Uniqlo most35%#266 of 495tied · <1%
Topics where AI mentions ASOS
TopicMentioned in · on this topicRank
- Women's tall pants
- Petite-friendly dresses and coats without tailoring
- Maternity professional attire
- Long inseam jeans and trousers
- Online linen suits
- Barrel leg jeans for shorter legs
- Online men's t-shirt retailers
- Wedding suit purchasing
- Inclusive plus-size professional apparel platforms
- Chino shorts shopping
- Chinos pants online retailers
- Aviator glasses
- Collared shirt shopping
- Everyday jeans
- Women's work trousers
- Online prescription glasses
- AI picks mostMentioned in
- What are some good places to buy stylish formal dresses online that aren't too expensive?on this questionAI picks Lulus most88%
Excerpts where ASOS appeared in the AI's answer
Google AI ModeOct 28, 2026, Google AI Mode ASOS : If you want variety, ASOS features everything from petite and tall to plus-size and maternity formal wear.
Google AI ModeOct 28, 2026, Google AI Mode Their in-house ASOS EDITION and TFNC lines offer stunning sequin, chiffon, and satin maxis
- I'm petite. What is the best online store for petite-friendly dresses and coats that don't require tailoring?on this questionAI picks Petite Studio NYC most51%
Excerpts where ASOS appeared in the AI's answer
Google AI ModeOct 23, 2026, Google AI Mode ASOS Petite: If you want massive variety and budget-friendly options, ASOS Petite stocks thousands of items
Google AI ModeOct 22, 2026, Google AI Mode ASOS : For trendy, budget-friendly, and fast-fashion styles, the ASOS Petite Online Shop is unmatched.
- What's a good place to buy stylish maternity dresses for a wedding?on this questionAI picks PinkBlush Maternity most45%
Excerpts where ASOS appeared in the AI's answer
Google AI ModeOct 25, 2026, Google AI Mode ASOS Maternity : If you want something trendy, modern, and budget-friendly, ASOS has a dedicated maternity line
Google AI ModeOct 5, 2026, Google AI Mode ASOS Maternity is fantastic for budget-friendly, contemporary, and fast-fashion wedding guest options
- My friend is having a "sneaker ball." Where can I find elegant sneaker ball dresses?on this questionAI picks Etsy most26%
Excerpts where ASOS appeared in the AI's answer
Google AI ModeOct 28, 2026, Google AI Mode ASOS (specifically ASOS Edition or ASOS Luxe) is fantastic for fringe, metallics, and sequin dresses
Google AI ModeOct 17, 2026, Google AI Mode Princess Polly or ASOS (specifically their ASOS DESIGN or Little Mistress lines) have great budget-friendly satin midis
- I have a formal school dance coming up. Where can I find affordable prom dresses?on this questionAI picks Lulus most32%
Excerpts where ASOS appeared in the AI's answer
Google AI ModeOct 24, 2026, Google AI Mode ASOS - Offers a massive selection of trendy formal wear and dedicated petite, tall, and plus-size ranges, often with great sales.
Google AI ModeOct 23, 2026, Google AI Mode ASOS : Offers an expansive ASOS formal wear and prom section with regular sales where you can find trendy floor-length styles starting very cheap.
How AI describes ASOS
Common descriptions
trendy · budget-friendly · affordable · trend-forward · massive variety · huge selection
Tone of AI’s statements about ASOS
- Positive71%
- Neutral28%
- Mixed1%
- Negative<1%
Question: My friend is having a "sneaker ball." Where can I find elegant sneaker ball dresses?
Google AI ModeOct 28, 2026
ASOS (specifically ASOS Edition or ASOS Luxe) is fantastic for fringe, metallics, and sequin dresses
Google AI ModeOct 17, 2026
Princess Polly or ASOS (specifically their ASOS DESIGN or Little Mistress lines) have great budget-friendly satin midis
Google AI ModeAsk Google AI Mode yourself (opens in a new tab)ChatGPTAsk ChatGPT yourself (opens in a new tab)
Question: I need professional dress pants for work that come in tall sizes for the UK market, what are some good options?
ChatGPTOct 27, 2026
A useful starting shortlist is M&S, Next, ASOS Tall and Long Tall Sally for women, and Moss, M&S and Big Fish Clothing for men.
ChatGPTAsk ChatGPT yourself (opens in a new tab)Google AI ModeAsk Google AI Mode yourself (opens in a new tab)
How prominently AI mentions ASOS
Position in answers
- Named first5%
- 2nd or 3rd28%
- Later67%
Each engine’s share of its own answers across ASOS’s markets
- ChatGPT3%
- Google AI Mode4%
Insights for ASOS
Since Jul 5
Gap between platforms: The platform gap in Occasion Dresses & Formalwear narrowed
Google AI ModeGoogle AI Mode23%ChatGPTChatGPT17%
Compare ASOS
Sources AI cites
asos.com 46%Other sites 54%
- Your site46%
- ASOS | Online Shopping for the Latest Clothes & Fashion (opens in a new tab) · 12%Lists ASOS
- Shop dresses at ASOS (opens in a new tab) · 3%
- Shop ASOS Petite (opens in a new tab) · 3%
- Shop ASOS Tall (opens in a new tab) · 3%
- Women's Clothes | Shop for Women's Fashion | ASOS (opens in a new tab) · 2%Lists ASOS
- ASOS | Online shopping for the Latest Clothes & Fashion (opens in a new tab) · 1%Lists ASOS
- Shop Men's Chino Shorts | Slim Fit & Skinny Chino Shorts | ASOS (opens in a new tab) · 1%
- Wedding Guest Dresses | Summer Wedding Guest Dresses | ASOS (opens in a new tab) · 1%Lists ASOS
- Wedding Guest Dresses | Summer Wedding Guest Dresses | ASOS (opens in a new tab) · 1%
- Shop ASOS Petite (opens in a new tab) · 1%
- 7%
- Brands for Pants for Tall Ppl (opens in a new tab) · 1%
- Maternity wedding guest dresses (opens in a new tab) · 1%
- Pregnant wedding guest - where to shop? (opens in a new tab) · 1%
- Where do you buy formal gowns (black tie/gala) that don’t look like prom dresses or bridesmaid dresses? (opens in a new tab) · <1%
- Dear petite community, where do you shop or find dresses for casual, business casual, and formal contexts? (opens in a new tab) · <1%
- What are the best online stores for tall women’s clothes currently? : r/femalefashionadvice (opens in a new tab) · <1%
- Where did you buy your little black dress? : r/femalefashionadvice (opens in a new tab) · <1%
- Are there any brands that deal entirely in petite size clothes? : r/femalefashionadvice (opens in a new tab) · <1%
- What are some good baggy jeans brands? (opens in a new tab) · <1%
- Wedding Guest Dress... While Pregnant (opens in a new tab) · <1%
- Lists ASOS on 4 of 4 pages3%
- I'm 5'3", and These Are 12 Petite Clothing Stores I Swear By | Who What Wear (opens in a new tab) · 1%Lists ASOS
- These Are the 7 Best Plus-Size Retailers, Hands Down (opens in a new tab) · <1%
- The Best Online Destinations for Bridesmaid Dresses | Who What Wear (opens in a new tab) · <1%Lists ASOS
- 12 Best Maternity Brands a Fashion Editor Swears By | Who What Wear (opens in a new tab) · <1%Lists ASOS
- Here's Where to Find the Best Maternity Wedding Dresses | Who What Wear (opens in a new tab) · <1%
- The Best Fashion Brands for Petite Women, as Chosen by a 4'11" Fashion Editor | Who What Wear (opens in a new tab) · <1%Lists ASOS
- Lists ASOS on 1 of 1 page2%
- 2%
- Instagram (opens in a new tab) · 1%
- Instagram (opens in a new tab) · <1%
- What I would wear to a wedding 7 months pregnant, all these ... (opens in a new tab) · <1%
- Tall Gals! 🚨 Have you heard? Long inseams are SO back. @tallsize ... (opens in a new tab) · <1%
- Fall is hands-down my favorite season for fashion but as a petite all those cozy layers and heavy fabrics can sometimes feel a little overwhelming - That’s why I love @petitestudionyc everything is specifically designed for women 5’4 and under using silhouettes and fabrics that flatter smaller frames without feeling bulky!! 🍂 Use code Zia12 for 12% off your order or Zia15 for 15% off orders of $400+ #PetiteStyle #PetiteFashion #WinterOutfit #PetiteStudioNYC. (opens in a new tab) · <1%
- my top 5 brands to shop from as a petite girly!!! (plus a few ... (opens in a new tab) · <1%
- six maternity outfits that have helped me still feel like ... (opens in a new tab) · <1%
- 2%
- Asos launches new tool that will help you get the right size first time - and shoppers will be delighted (opens in a new tab) · 1%
- 6 ASOS occasion dresses under £25 for all body shapes this summer (opens in a new tab) · <1%
- Where to buy wedding guest dresses including ASOS, Nobody's Child and River Island (opens in a new tab) · <1%
- Lists ASOS on 1 of 1 page1%
The page AI cites most for ASOS
