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BrandsASOS

How AI describes ASOS

Data as of Sep 9, 2026 · Based on 3,265,539 AI responses across 10,525 prompts · See how Parse measures this

ASOS logoASOSasos.com

ASOS is an online fashion retailer that offers a wide range of clothing, accessories, and beauty products from both its own brands and numerous third-party labels. The platform features thousands of brands, including adidas, Nike, Calvin Klein, and The Ordinary, catering to diverse customer styles.

Products and subbrands
  • ASOS DESIGN

Parse Score

73

#11 of 57 in Women's Occasion and Workwear Apparel

Strength56/ 100
Reach71/ 100
Authority60/ 100

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How AI talks about ASOS

Wedding guest dress shoppingWedding guest attire shopping

Tone of voice

81% of how AI describes ASOS reads positive.

Words AI uses

AI reaches for trendy · affordable · budget-friendly when it describes ASOS.

Sources

asos.com shapes more of what AI says about ASOS than any other source, at 37% of its citations.

reddit.com · thesun.co.uk · instagram.com · google.com

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The market map

Women's Occasion and Workwear Apparel →
10%20%50%Category leadersSpecialistsIn the mixLong tailNamed in more AI answers →Appears earlier in the answer →SeraphineHATCH CollectionIngrid & IsabelPinkBlush Matern…Rent the RunwayNuulyHatchTiffany RoseBeyond YogaLa Belle BumpASOSNordstromArmoire StyleRipe Maternity

Where AI ranks ASOS

Women's Occasion and Workwear Apparel#11
#15
#47
  • Long inseam jeans and trousers#5