Which one AI picks, and when.
Data as of Jul 12, 2026 · Based on 5 AI claims comparing the two · See how Parse measures this
Head to head
The two are furthest apart on authority, where SmugMug leads by 16 points.
| Measure |  SmugMug |  Zenfolio |
|---|---|---|
| Parse Score | 79 |
| 70 |
| Strength | 74 | 62 |
|---|
| Reach | 59 | 56 |
|---|
| Authority (widest gap) | 57 | 41 |
|---|
