Peloton vs Tonal: which does AI recommend?

· ChatGPT and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it lists first more often than not. It recommends more often and warns against it less.

Listed first when AI names both

PelotonPeloton: 70% (Peloton leads)TonalTonal: 30%

Recommended when named

PelotonPeloton: 69% (Peloton leads)
TonalTonal: 51%

Warned against · lower is better

PelotonPeloton: 2% (Peloton leads)
TonalTonal: 8%

Who AI mentions first

Peloton listed firstTonal listed first

is listed first every month.

  1. JunPeloton listed first: 66%Tonal listed first: 34%
  2. JulPeloton listed first: 64%Tonal listed first: 36%
  3. AugPeloton listed first: 67%Tonal listed first: 33%
  4. SepPeloton listed first: 81%Tonal listed first: 19%
  • ChatGPTPeloton listed first: 75%Tonal listed first: 25%
  • Google AI ModePeloton listed first: 63%Tonal listed first: 37%

How would your brand compare?

Find out where you stand in AI answers—and who you’re up against.