Netcraft vs ZeroFox: which does AI recommend?

· ChatGPT and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

AI summary

The answers call and even picks, though is listed first more often when both are named. is slightly ahead in recommendations.

Listed first when AI names both

NetcraftNetcraft: 38%ZeroFoxZeroFox: 62% (ZeroFox leads)

Recommended when named

NetcraftNetcraft: 95%
ZeroFoxZeroFox: 93%

Pick ZeroFox for

  • Brand impersonation and fake accounts Usually

Topic by topic

Mentioned in, as a share of each topic’s answers

ZeroFox named more3

ZeroFox named more

Only Netcraft is ranked in2

Only ZeroFox is ranked in5

What people ask AI about Netcraft and ZeroFox

Netcraft listed firstZeroFox listed first
  1. My goal is to protect our brand from impersonation and phishing sites. What's the best digital risk protection service?Level
  2. I need a service that can help protect our company from brand impersonation and fake social media accounts.ZeroFox usually first
  3. Our company is worried about being targeted by phishing attacks. What is the best solution for proactive external threat intelligence?Level
  4. How can we automatically detect and take down fraudulent websites that are impersonating our brand?Netcraft usually first

Who AI mentions first

Netcraft listed firstZeroFox listed first

has been listed first more often since August; before that, the two were level.

  1. JulNetcraft listed first: 50%ZeroFox listed first: 50%
  2. AugNetcraft listed first: 29%ZeroFox listed first: 71%
  3. SepNetcraft listed first: 38%ZeroFox listed first: 63%

Google AI Mode and ChatGPT Search each lean toward listing first when an answer names both.

  • Google AI ModeNetcraft listed first: 39%ZeroFox listed first: 61%
  • ChatGPTNetcraft listed first: 35%ZeroFox listed first: 65%

Sources cited in the comparisons

Netcraft favouredNeither favouredZeroFox favoured

Also named alongside Netcraft and ZeroFox

  1. BrandShield47%
  2. Fortra Brand Protection42%
  3. Recorded Future33%
  4. Doppel23%
  5. Allure Security17%
  6. Fortra16%
  7. Bolster15%
  8. Red Points15%
  9. Group-IB12%
  10. Proofpoint12%
  11. Corsearch7%
  12. UpGuard6%

Netcraft vs ZeroFox: common questions

Is Netcraft better than ZeroFox?
The answers call ZeroFox and Netcraft even picks, though ZeroFox is listed first more often when both are named. Netcraft is slightly ahead in recommendations.
Do ChatGPT and Google AI Mode recommend Netcraft or ZeroFox?
Google AI Mode and ChatGPT Search each lean toward listing ZeroFox first when an answer names both.
What are the alternatives to Netcraft and ZeroFox?
AI most often names BrandShield, Fortra Brand Protection, Recorded Future and Doppel in the same answers.
When is ZeroFox the better pick?
AI usually lists ZeroFox first for: Brand impersonation and fake accounts.

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