MTailor vs Proper Cloth: which does AI recommend?

· ChatGPT and Google AI Mode

Based on every AI answer that names bothReviewed by

How we measure

When AI names both, it usually lists first.

Listed first when AI names both

MTailorMTailor: 13%Proper ClothProper Cloth: 88% (Proper Cloth leads)

Topic by topic

Mentioned in, as a share of each topic’s answers

MTailor named more1Proper Cloth named more2

MTailor named more

Proper Cloth named more

Only Proper Cloth is ranked in7

What people ask AI about MTailor and Proper Cloth

MTailor listed firstProper Cloth listed first
  1. What is the best online service for custom, made-to-measure dress shirts?Proper Cloth usually first
  2. I'm the best man at a wedding and need a custom-tailored suit. Which online made-to-measure suit company offers the best quality and fit for the price?Proper Cloth usually first

Who AI mentions first

MTailor listed firstProper Cloth listed first
  • Google AI ModeMTailor listed first: 19%Proper Cloth listed first: 81%

Sources cited in the comparisons

MTailor favouredNeither favouredProper Cloth favoured

Also named alongside MTailor and Proper Cloth

  1. Hockerty40%
  2. Indochino38%
  3. Luxire29%
  4. Tailor Store27%
  5. Apposta17%
  6. Spier & Mackay17%
  7. Ledbury15%
  8. My Suit Tailor13%
  9. Black Lapel6%
  10. Hall Madden6%
  11. J. Hilburn6%
  12. Oliver Wicks6%

Related comparisons

How would your brand compare?

Find out where you stand in AI answers—and who you’re up against.